{"id":22509,"date":"2026-09-17T19:33:50","date_gmt":"2026-09-17T22:33:50","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=22509"},"modified":"2026-09-17T20:50:43","modified_gmt":"2026-09-17T23:50:43","slug":"petra","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/petra\/","title":{"rendered":"Petra"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1227880268?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"01\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/02-1024x576.png\" alt=\"\" class=\"wp-image-22510\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/02-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/02-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/02-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/02-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/02-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/02-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/03-1024x576.png\" alt=\"\" class=\"wp-image-22511\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/03-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/03-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/03-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/03-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/03-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/03-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>STRATEGY<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Enquanto a categoria buscava legitimidade olhando para fora, Petra olhou pra\u00a0 sofistica\u00e7\u00e3o que nasce aqui com criatividade e calor. Assim nasceu o prop\u00f3sito Viver o prazer \u00e0 brasileira, transformando a brasilidade no fio condutor da Marca. Mais do que disputar espa\u00e7o entre cervejas premium, Petra lembra que o que \u00e9 bom n\u00e3o precisa vir de longe<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A magnetic, creative, refined, and warm Petra, capable of building aspiration without distance. The narrative and value proposition reinforce the purpose. The origin in the mountains, the exclusive Petra Malte, and Brazilian innovation cease to be mere product attributes and begin to support a new idea of \u200b\u200bpremium: with body, color, warmth, freshness, and its own unique accent.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1227880286?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"04\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/05-1024x576.png\" alt=\"\" class=\"wp-image-22512\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/05-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/05-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/05-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/05-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/05-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/05-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>CREATION<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A partir do prop\u00f3sito \u2014 \u201cViver o prazer \u00e0 brasileira\u201d \u2014, criamos uma identidade magn\u00e9tica, criativa, refinada e calorosa, que convida a \u201csentir essa brasilidade\u201d de forma premium, \u00fanica e propriet\u00e1ria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para isso, refinamos o s\u00edmbolo, transformando-o em um asset magn\u00e9tico, mais presente e perform\u00e1tico, preservando o sol e revelando, em sua contraforma, a silhueta da serra de Petr\u00f3polis. A tipografia do logotipo foi redesenhada para trazer mais presen\u00e7a e sofistica\u00e7\u00e3o. O cobre assumiu o protagonismo da linguagem, traduzindo o lado caloroso e refinado da Marca, complementado pelo azul-escuro e pelo off-white, que garantem contraste e equil\u00edbrio \u00e0 paleta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Present throughout the brand&#039;s expression, from packaging to communication, curves are a central element of Petra. Inspired by the concept of &quot;beer that descended the curves of the mountain range,&quot; they reflect both the curves of the Petr\u00f3polis mountain range and the foam of the beer as it drips down the glass, bringing fluid and sensory movements and, at times, evoking vernacular Brazilian graphic designs, reinterpreted in a contemporary and elegant way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na fotografia, essa brasilidade ganha vida em imagens quentes e envolventes, que retratam momentos de consumo genuinamente brasileiros: uma Petra em um boteco cl\u00e1ssico, em um passeio de barco pela Bahia ou no alto da serra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O resultado \u00e9 uma identidade que combina exclusividade brasileira e sofistica\u00e7\u00e3o sensorial, transformando os c\u00f3digos de Petra em uma experi\u00eancia mais envolvente, contempor\u00e2nea e, acima de tudo, prazerosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verbal language embodies Petra&#039;s magnetic, youthful, and Brazilian personality. Her voice is seductive, captivating, and employs a sensory vocabulary that reflects the pleasure of experiencing Brazilian culture in Petra&#039;s style. The brand tells its stories by making its presence felt in traditional bars, iconic festivals, and encounters between the mountains and the sea.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/06-1-1024x576.png\" alt=\"\" class=\"wp-image-22540\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/06-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/06-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/06-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/06-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/06-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/06-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/07-1024x576.png\" alt=\"\" class=\"wp-image-22514\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/07-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/07-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/07-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/07-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/07-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/07-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/08-1024x579.png\" alt=\"\" class=\"wp-image-22515\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/08-1024x579.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/08-300x170.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/08-767x434.png 767w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/08-1536x869.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/08-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/08-2048x1158.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>PACKAGING<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">O redesenho das embalagens partiu de uma escolha estrat\u00e9gica de evoluir Petra preservando os c\u00f3digos que j\u00e1 constru\u00edam reconhecimento para a Marca. Ao longo do processo, foi explorado diferentes caminhos, de evolu\u00e7\u00f5es mais pr\u00f3ximas ao universo existente a propostas de maior ruptura, para entender at\u00e9 onde a Marca poderia avan\u00e7ar sem perder sua identidade. A solu\u00e7\u00e3o final equilibra familiaridade e moderniza\u00e7\u00e3o, preservando elementos reconhec\u00edveis enquanto eleva a forma como Petra se apresenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nova arquitetura traz mais clareza, hierarquia e protagonismo para a Marca, com uma composi\u00e7\u00e3o mais limpa e uma leitura mais direta dos atributos do produto. Cores, grafismos, claims e acabamentos foram refinados para trazer mais sofistica\u00e7\u00e3o e elevar a percep\u00e7\u00e3o de qualidade, conectando a embalagem ao novo universo visual de Petra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto tamb\u00e9m foi pensado para potencializar a presen\u00e7a de Petra na g\u00f4ndola, um ambiente de alta competi\u00e7\u00e3o visual em que reconhecimento e impacto s\u00e3o fundamentais para a escolha. A constru\u00e7\u00e3o gr\u00e1fica busca ganhar for\u00e7a tanto individualmente quanto em conjunto, criando presen\u00e7a e consist\u00eancia quando os produtos s\u00e3o expostos lado a lado. Essa l\u00f3gica se estende a toda a fam\u00edlia Petra, aproximando visualmente os SKUs e fortalecendo a leitura de portf\u00f3lio, sem perder a diferencia\u00e7\u00e3o entre cada r\u00f3tulo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a more contemporary, sophisticated, and desirable packaging that reinforces the perceived value of the brand and embodies in the product the new expression of premium Brazilian style.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1227880264?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"09\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/10-1024x576.png\" alt=\"\" class=\"wp-image-22516\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/10-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/10.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/11-1024x576.png\" alt=\"\" class=\"wp-image-22517\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/11-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/11.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/12-1024x576.jpg\" alt=\"\" class=\"wp-image-22518\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/12-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/12-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/12-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/12-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/12-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/12-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/13-1024x576.png\" alt=\"\" class=\"wp-image-22519\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/13-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/13-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/13-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/13-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/13-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/13.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/14-1024x576.png\" alt=\"\" class=\"wp-image-22520\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/14-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/14-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/14-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/14-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/14-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/14-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/15-1024x572.png\" alt=\"\" class=\"wp-image-22521\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/15-1024x572.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/15-300x167.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/15-767x428.png 767w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/15-1536x857.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/15-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/15-2048x1143.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1227880265?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"16\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/17-1024x576.png\" alt=\"\" class=\"wp-image-22522\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/17-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/17-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/17-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/17-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/17-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/17.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/18-1024x576.png\" alt=\"\" class=\"wp-image-22523\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/18-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/18-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/18-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/18-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/18-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/18-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1227880267?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"19\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/20-1024x576.png\" alt=\"\" class=\"wp-image-22524\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/20-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/20-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/20-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/20-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/20-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/20-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/21-1024x576.png\" alt=\"\" class=\"wp-image-22525\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/21-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/21-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/21-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/21-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/21-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/21-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>EXPERIENCE AND POS<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A experi\u00eancia de Petra foi pensada para transformar a Marca em uma presen\u00e7a f\u00edsica, sensorial e memor\u00e1vel, levando seus c\u00f3digos, sua brasilidade e seu ritual de consumo para diferentes momentos da jornada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O trabalho mapeou os pontos de contato com o consumidor e as oportunidades de gerar impacto, conex\u00e3o e pertencimento, construindo uma jornada que evolui do primeiro olhar ao relacionamento com a Marca, despertando curiosidade e encantamento, e criando uma transi\u00e7\u00e3o simb\u00f3lica entre o mundo externo e o universo Petra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a inten\u00e7\u00e3o de construir uma express\u00e3o marcante, reconhec\u00edvel e capaz de gerar desejo, cada elemento foi pensado para cumprir um papel espec\u00edfico na rela\u00e7\u00e3o com o consumidor. O s\u00edmbolo magn\u00e9tico \u00e9 potencializado como um elemento propriet\u00e1rio da Marca, ganhando escala e novas express\u00f5es para ampliar seu reconhecimento e capturar o olhar. Arquitetura, cores, formas, luz, materialidades, mobili\u00e1rio e ativa\u00e7\u00f5es trabalham como um sistema integrado, traduzindo as curvas calorosas, a sofistica\u00e7\u00e3o sensorial e a brasilidade em diferentes ambientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the point of sale, this vision translates into a new range of trade products, incorporating materials, finishes, and pieces with a more premium and sensory character, elevating the brand&#039;s presence and creating greater differentiation in consumer spaces. The system extends to lifestyle, incorporating uniforms, clothing, and accessories as part of Petra&#039;s expression, taking its codes beyond physical spaces and reinforcing its presence in different contexts.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/22-1024x576.png\" alt=\"\" class=\"wp-image-22526\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/22-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/22-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/22-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/22-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/22-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/22.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/23-1024x576.png\" alt=\"\" class=\"wp-image-22527\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/23-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/23-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/23-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/23-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/23-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/23-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/24-1024x576.png\" alt=\"\" class=\"wp-image-22528\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/24-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/24-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/24-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/24-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/24-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/09\/24.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding:55.71% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1227880483?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" 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