{"id":22430,"date":"2026-08-25T11:21:19","date_gmt":"2026-08-25T14:21:19","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=22430"},"modified":"2026-08-25T11:59:51","modified_gmt":"2026-08-25T14:59:51","slug":"light","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/light\/","title":{"rendered":"Light"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1221011661?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"02\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/03-1-1024x576.png\" alt=\"\" class=\"wp-image-22432\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/03-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/03-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/03-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/03-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/03-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/03-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/04-2-1024x576.png\" alt=\"\" class=\"wp-image-22433\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/04-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/04-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/04-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/04-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/04-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/04-2-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>STRATEGY<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Para garantir consist\u00eancia em todas as suas iniciativas de neg\u00f3cio, fomos em busca de resgatar e preservar a credibilidade a Marca. Saindo da percep\u00e7\u00e3o de uma empresa \u201cantiga\u201d e atualizando seu c\u00f3digo gen\u00e9tico para os pr\u00f3ximos anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse movimento se materializa a partir de tr\u00eas frentes integradas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na personalidade, a Light assume uma postura mais impulsionadora, firme e presente, refor\u00e7ando sua lideran\u00e7a e proximidade com pessoas, clientes e parceiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No neg\u00f3cio, amplia a leitura do seu papel como agente estruturante do desenvolvimento, conectando inova\u00e7\u00e3o, tecnologia e seguran\u00e7a para sustentar a transforma\u00e7\u00e3o das cidades e da sociedade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No portf\u00f3lio, organiza e fortalece uma atua\u00e7\u00e3o completa em energia \u2014 da gera\u00e7\u00e3o \u00e0 comercializa\u00e7\u00e3o \u2014 preparada para responder \u00e0s novas demandas do mercado, da tecnologia e do cotidiano das pessoas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cProntos e energizados\u201d nasce para tangibilizar a estrat\u00e9gia da plataforma de branding e traduzir a reputa\u00e7\u00e3o de uma empresa preparada para os desafios de um mundo que vive cada vez mais r\u00e1pido e conectado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A narrativa pontua com firmeza o preparo de Light em acompanhar as novas revolu\u00e7\u00f5es tecnol\u00f3gicas que est\u00e3o por vir junto das pessoas. Com presen\u00e7a e agilidade para se comunicar com diferentes p\u00fablicos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1221010945?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"13\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1221011655?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"05\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1221011380?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"06\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1221010946?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"15\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/07-1-1024x576.png\" alt=\"\" class=\"wp-image-22434\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/07-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/07-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/07-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/07-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/07-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/07-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1221011090?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"08\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/09-1-1024x576.png\" alt=\"\" class=\"wp-image-22435\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/09-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/09-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/09-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/09-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/09-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/09-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/10-1-1024x576.png\" alt=\"\" class=\"wp-image-22436\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/10-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/10-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/10-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/10-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/10-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/10-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/11-1024x576.png\" alt=\"\" class=\"wp-image-22437\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/11-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/11-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/12-1-1024x576.png\" alt=\"\" class=\"wp-image-22438\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/12-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/12-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/12-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/12-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/12-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/12-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>CREATION<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A plataforma criativa foi pensada para expressar uma Light sempre presente, acesa e em movimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Originalmente desenhada por <strong>Alo\u00edsio Magalh\u00e3es, \u00edcone do design brasileiro<\/strong>, a marca passou por uma revis\u00e3o detalhista para ampliar sua performance, com um refino tipogr\u00e1fico que trouxe uma leitura mais humana e pr\u00f3xima. A ado\u00e7\u00e3o de uma marca \u00fanica e monol\u00edtica tamb\u00e9m simplifica a gest\u00e3o do neg\u00f3cio e fortalece sua proposta de valor em todas as submarcas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conectada aos diferentes estilos de vida e ao cotidiano das cidades, a nova linguagem visual parte do j\u00e1 reconhecido verde da Light e amplia sua paleta com novos tons de verde e laranja, trazendo mais energia e versatilidade \u00e0s aplica\u00e7\u00f5es. A tipografia dos t\u00edtulos ganha impacto e for\u00e7a, refor\u00e7ando a prontid\u00e3o e a presen\u00e7a da marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O raio, derivado do logo, ganha protagonismo e se expande pela linguagem, interagindo com uma fotografia din\u00e2mica que conecta pessoas, ambientes e hist\u00f3rias. A marca se aproxima de seus p\u00fablicos ao revelar os colaboradores por tr\u00e1s do servi\u00e7o, sua presen\u00e7a no cotidiano das pessoas (B2C) e sua parceria com empresas de diferentes portes (B2B). Em todas as imagens, o verde Light aparece vivo e presente, refor\u00e7ando a energia da marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para reconectar a Light \u00e0s pessoas e moviment\u00e1-las com coragem, a Voz da marca se ancora em tr\u00eas m\u00e1ximas: <strong>Refletir seguran\u00e7a, Energia boa e Pronto para avan\u00e7ar.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses Tons de Voz renovam o jeito Light de falar, incorporando express\u00f5es conectadas aos novos h\u00e1bitos e traduzindo um esp\u00edrito leve, pr\u00f3ximo, coletivo e consciente de sua cidadania. Assim, a marca amplia sua autoridade na conversa com diferentes p\u00fablicos, transformando rela\u00e7\u00f5es e iluminando as inova\u00e7\u00f5es do s\u00e9culo XXI.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1221010947?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"14\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/16-1-1024x576.png\" alt=\"\" class=\"wp-image-22439\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/16-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/16-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/16-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/16-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/16-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/16-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/17-1024x576.png\" alt=\"\" class=\"wp-image-22440\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/17-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/17-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/17-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/17-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/17-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/17-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/18-1-1024x576.png\" alt=\"\" class=\"wp-image-22441\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/18-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/18-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/18-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/18-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/18-1-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/18-1-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/19-1-1024x576.png\" alt=\"\" class=\"wp-image-22442\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/19-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/19-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/19-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/19-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/19-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/19-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/21-1024x576.png\" alt=\"\" class=\"wp-image-22444\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/21-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/21-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/21-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/21-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/21-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/21-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/20-1-1024x576.png\" alt=\"\" class=\"wp-image-22443\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/20-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/20-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/20-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/20-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/20-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/20-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>EXPERIENCE<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A transforma\u00e7\u00e3o da Light tamb\u00e9m ganha uma dimens\u00e3o f\u00edsica, a partir de uma nova vis\u00e3o para a experi\u00eancia nas lojas. Os espa\u00e7os passam a atuar como uma extens\u00e3o da marca, criando momentos capazes de atrair, impactar e acolher diferentes p\u00fablicos ao longo da jornada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A proposta busca ampliar a percep\u00e7\u00e3o da loja para al\u00e9m de seu car\u00e1ter funcional e de atendimento, tornando-a tamb\u00e9m um espa\u00e7o de conex\u00e3o com a marca. Uma experi\u00eancia mais humana, acolhedora e intuitiva, que favorece a autonomia dos clientes e busca elevar a sensa\u00e7\u00e3o de privacidade, conforto e confian\u00e7a nas diferentes intera\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O conceito se traduz em uma atmosfera acesa, din\u00e2mica e pronta, explorando transpar\u00eancias, luz, movimento e elementos visuais que tornam a presen\u00e7a da Light reconhec\u00edvel no espa\u00e7o. Uma linguagem flex\u00edvel, capaz de se adaptar a diferentes formatos e n\u00edveis de implementa\u00e7\u00e3o, mantendo a consist\u00eancia da experi\u00eancia e da marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que definir uma configura\u00e7\u00e3o \u00fanica de loja, o projeto estabelece princ\u00edpios capazes de orientar diferentes espa\u00e7os e contextos, levando a nova Light para o ambiente f\u00edsico de forma consistente, pr\u00f3xima e contempor\u00e2nea.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/22-1-1024x576.png\" alt=\"\" class=\"wp-image-22445\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/22-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/22-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/22-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/22-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/22-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/22-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/23-1024x576.png\" alt=\"\" class=\"wp-image-22446\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/23-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/23-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/23-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/23-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/23-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/23-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/24-1-1024x576.png\" alt=\"\" class=\"wp-image-22447\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/24-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/24-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/24-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/24-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/24-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/24-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>COMMUNICATION<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Para apresentar o novo momento da Light, criamos uma campanha que parte do pr\u00f3prio nome da marca para ganhar as ruas e a conversa das pessoas: <strong>T\u00e1 Tudo Light.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma express\u00e3o cotidiana, popular e positiva, que traduz uma Light mais moderna e preparada para seguir fazendo parte da vida do Rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No filme, essa ideia aparece em diferentes cenas e rotinas, interligando situa\u00e7\u00f5es distintas, conectadas pela presen\u00e7a da Light e pela energia que mant\u00e9m a cidade em movimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A campanha tamb\u00e9m ganhou um jingle original, com ritmo marcante e inspira\u00e7\u00e3o na cultura fluminense, levando o conceito para a m\u00fasica e refor\u00e7ando sua conex\u00e3o com o p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com filme, jingle, r\u00e1dio, OOH e digital, T\u00e1 Tudo Light apresenta a nova fase da marca com uma comunica\u00e7\u00e3o mais contempor\u00e2nea e reconhec\u00edvel, pensada para aproximar a Light de quem renova essa hist\u00f3ria todos os dias.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/25-1024x576.png\" alt=\"\" class=\"wp-image-22448\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/25-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/25-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/25-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/25-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/25-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/25-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/26-1-1024x576.png\" alt=\"\" class=\"wp-image-22449\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/26-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/26-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/26-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/26-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/26-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/26-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/27-1024x576.png\" alt=\"\" class=\"wp-image-22450\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/27-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/27-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/27-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/27-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/27-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/27-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/28-1-1024x576.png\" alt=\"\" class=\"wp-image-22451\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/28-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/28-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/28-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/28-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/28-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/08\/28-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1221010948?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"29\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<p 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