{"id":21668,"date":"2026-05-11T15:55:49","date_gmt":"2026-05-11T18:55:49","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=21668"},"modified":"2026-05-12T12:35:28","modified_gmt":"2026-05-12T15:35:28","slug":"pado","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/pado\/","title":{"rendered":"Pado"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191320512?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"01\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191320490?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"02\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"674\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-1-scaled.jpg\" alt=\"\" class=\"wp-image-21689\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-1-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-1-300x79.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-1-1024x270.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-1-768x202.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-1-1536x405.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-1-2048x540.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-1-18x5.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>STRATEGY<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The brand&#039;s new phase stemmed from a direct response to the tension and insecurity faced by consumers. If a lack of trust in market solutions generates insecurity, affecting both material goods and people&#039;s well-being, Pado has embraced the purpose of\u2026\u201c<strong>always working for your benefit<\/strong>\u201c&quot;More than just selling security items, the commitment has become protecting everything that matters so that the customer stays safe.&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this way, the brand evolved into a loyal, bold, alert, and decisive personality. The strategy refocused on the consumer, building a value proposition that combines the classic robustness of metal with sophisticated design and high-tech integrated and intuitive control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The narrative expands the brand far beyond the physical product, establishing a genuine partnership commitment that protects what is yours, whether it&#039;s a security camera, a digital lock that matches the room, or a padlock that safeguards memories. This essence of loyalty and continuous protection was materialized in a clear and approachable positioning, summarized in the tagline: <strong>Pado. We&#039;re with you.<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191320349?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"04\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191320460?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"05\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-scaled.png\" alt=\"\" class=\"wp-image-21688\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191332285?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"07 (1)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191320444?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"08\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191320348?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"09\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>CREATION<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The PADO brand has been redesigned to express a more modern, flexible, and human identity. Its new design features curves and a construction based on intelligent modularity\u2014almost like the codes of a padlock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of its 90th-anniversary celebrations, the logo expands from this same modular logic to give rise to the number 90, transforming the brand&#039;s anniversary into an integral part of its identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand also gains a new symbol inspired by the icon of PADO&#039;s first product: the padlock. When rotated, it reveals the letter &quot;P,&quot; the brand&#039;s initial, creating a proprietary, memorable, and highly responsive element. Throughout the visual language, this symbol gains scale and prominence, opening up to reveal scenes, products, and messages, creating visual impact and reinforcing the brand&#039;s presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of visual language, PADO&#039;s characteristic pink has been enhanced to amplify its differentiation and perception of innovation. The new palette of welcoming tones, combined with a warmer photographic direction, makes the brand&#039;s human protection tangible, balancing technology and approachability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Graphics and icons complement the visual system with references to technology designed to simplify daily life and ensure protection. A versatile universe, created to seamlessly transition between the most basic products and the brand&#039;s most technological and premium solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In verbal communication, the human side meets the material, showing that it&#039;s for the good of all: physical and emotional. Their tones of voice connect the products to moments, from the most important to the most routine, in a simple yet impactful way, giving a new rhythm to speech and to the lives of those who use Pado. All of this can be seen in titles such as &quot;Peace of mind of not having to lock it away,&quot; &quot;It&#039;s no coincidence that protection starts with P for Pado,&quot; &quot;To protect your bicycle and the memories it carries,&quot; &quot;For well-being, always with you,&quot; and &quot;Looked at the camera, closed their eyes.&quot;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-3-scaled.png\" alt=\"\" class=\"wp-image-21687\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-3-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-3-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-3-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191320350?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"11\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191320352?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"13\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191320418?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"14\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-2-scaled.png\" alt=\"\" class=\"wp-image-21686\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-2-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-2-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-2-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191320415?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; 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