{"id":21668,"date":"2026-05-11T15:55:49","date_gmt":"2026-05-11T18:55:49","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=21668"},"modified":"2026-05-11T17:53:41","modified_gmt":"2026-05-11T20:53:41","slug":"pado","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/pado\/","title":{"rendered":"Pado"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191275730?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"01\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191275650?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"02\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"505\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03.jpg\" alt=\"\" class=\"wp-image-21674\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-300x79.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-1024x269.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-768x202.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-1536x404.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/03-18x5.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>O novo momento da marca partiu de uma resposta direta \u00e0 tens\u00e3o da inseguran\u00e7a enfrentada pelos consumidores. Se a falta de confian\u00e7a nas solu\u00e7\u00f5es do mercado gera inseguran\u00e7a, afetando tanto os bens materiais quanto o bem-estar das pessoas, a Pado assumiu o prop\u00f3sito de \u201c<strong>atuar para o seu bem sempre<\/strong>&#8220;. Mais do que vender itens de seguran\u00e7a, o compromisso passou a ser a prote\u00e7\u00e3o de tudo o que importa para que o cliente fique bem.\u200b<\/p>\n\n\n\n<p>Dessa forma, a marca evoluiu para uma personalidade leal, arrojada, desperta e resolutiva. A estrat\u00e9gia redirecionou o foco para o consumidor, construindo uma proposta de valor que alia a robustez cl\u00e1ssica do metal ao design sofisticado e \u00e0 alta tecnologia de controle integrado e intuitivo.\u200b<\/p>\n\n\n\n<p>A narrativa expande a marca para muito al\u00e9m do produto f\u00edsico, firmando um compromisso real de parceria que garante o que \u00e9 seu, seja na c\u00e2mera de seguran\u00e7a, na fechadura digital que combina com a sala ou no cadeado que guarda mem\u00f3rias. Essa ess\u00eancia de lealdade e prote\u00e7\u00e3o cont\u00ednua foi materializada em um posicionamento claro e pr\u00f3ximo, sintetizado na assinatura: <strong>Pado. Fechados com voc\u00ea<\/strong>.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191275710?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"04\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191275700?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"05\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06.jpg\" alt=\"\" class=\"wp-image-21673\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/06-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191275662?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"07\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191275699?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"08\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191275620?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"09 (1)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>CRIA\u00c7\u00c3O<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A marca PADO foi redesenhada para expressar uma identidade mais moderna, flex\u00edvel e humana. Seu novo desenho ganha curvas e uma constru\u00e7\u00e3o baseada em uma modularidade inteligente \u2014 quase como c\u00f3digos de um cadeado.\u200b<\/p>\n\n\n\n<p>Como marco das comemora\u00e7\u00f5es de seus 90 anos, o logotipo se expande a partir dessa mesma l\u00f3gica modular para dar origem ao numeral 90, transformando o anivers\u00e1rio da marca em parte integrada da pr\u00f3pria identidade.\u200b<\/p>\n\n\n\n<p>A marca tamb\u00e9m ganha um novo s\u00edmbolo inspirado no \u00edcone do primeiro produto da hist\u00f3ria da PADO: o cadeado. Ao ser rotacionado, ele revela a letra \u201cP\u201d, inicial da marca, criando um elemento propriet\u00e1rio, memor\u00e1vel e altamente responsivo. Ao longo da linguagem, esse s\u00edmbolo ganha escala e protagonismo, se abrindo para revelar cenas, produtos e mensagens, trazendo impacto visual e refor\u00e7ando a presen\u00e7a da marca.\u200b<\/p>\n\n\n\n<p>Na linguagem visual, o rosa caracter\u00edstico da PADO foi potencializado para ampliar sua diferencia\u00e7\u00e3o e percep\u00e7\u00e3o de inova\u00e7\u00e3o. A nova paleta de tons acolhedores somado a uma dire\u00e7\u00e3o de fotografia mais quente, tangibilizam a prote\u00e7\u00e3o humana da marca, equilibrando tecnologia e proximidade.\u200b<\/p>\n\n\n\n<p>Grafismos e\u00a0\u00edcones complementam o sistema visual com refer\u00eancias a uma tecnologia pensada para simplificar o dia a dia e garantir prote\u00e7\u00e3o. Um universo vers\u00e1til, criado para transitar com consist\u00eancia entre os produtos mais b\u00e1sicos at\u00e9\u00a0as solu\u00e7\u00f5es mais tecnol\u00f3gicas e premium da marca.\u200b<\/p>\n\n\n\n<p>Na comunica\u00e7\u00e3o verbal, o lado humano encontra o material, mostrando que \u00e9 para todo bem: f\u00edsico e emocional. Seus tons de voz ligam os produtos a momentos, dos mais importantes aos mais rotineiros, de forma simples, mas impactante, dando um novo ritmo \u00e0 fala e \u00e0 vida de quem usa Pado. Tudo isso pode ser visto em t\u00edtulos como \u201cTranquilidade de n\u00e3o precisar guardar a sete chaves\u201d, \u201cN\u00e3o \u00e9 \u00e0 toa que prote\u00e7\u00e3o come\u00e7a com P de Pado\u201d, \u201cPra guardar a bicicleta e as mem\u00f3rias que ela te leva\u201d, \u201cPra todo bem estar sempre com voc\u00ea\u201d e \u201cOlhou a c\u00e2mera, fechou os olhos\u201d.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10.jpg\" alt=\"\" class=\"wp-image-21672\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/10-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191275656?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"11 (1)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/12.jpg\" alt=\"\" class=\"wp-image-21671\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/12.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/12-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/12-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/12-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/12-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/12-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191275621?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"13\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191275614?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"14 (1)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15.jpg\" alt=\"\" class=\"wp-image-21670\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/05\/15-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1191275615?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; 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