{"id":21515,"date":"2026-04-16T17:31:43","date_gmt":"2026-04-16T20:31:43","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=21515"},"modified":"2026-04-16T17:31:48","modified_gmt":"2026-04-16T20:31:48","slug":"asaas","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/asaas\/","title":{"rendered":"ASAAS"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1183874757?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Asaas_case_02\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_03-scaled.jpg\" alt=\"\" class=\"wp-image-21537\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_03-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_03-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_03-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_03-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_03-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_03-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_03-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_04-scaled.jpg\" alt=\"\" class=\"wp-image-21536\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_04-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_04-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_04-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_04-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_04-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_04-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_04-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05-scaled.jpg\" alt=\"\" class=\"wp-image-21535\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Atrav\u00e9s&nbsp;de uma s\u00e9rie de entrevistas internas, com parceiros, pesquisas&nbsp;com empreendedores e de um mergulho no mundo da&nbsp;gest\u00e3o financeira,&nbsp;identificamos uma tens\u00e3o clara: o crescimento das empresas brasileiras \u00e9 diretamente impactado pela imprevisibilidade. \u00c9 uma luta di\u00e1ria entre a ambi\u00e7\u00e3o de expandir e o ciclo constante de incertezas.&nbsp;Para responder a esse cen\u00e1rio,&nbsp;surgiu&nbsp;o prop\u00f3sito que guia todas as dimens\u00f5es da marca:&nbsp;<strong>Acelerar a evolu\u00e7\u00e3o dos neg\u00f3cios<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Partindo de&nbsp;uma personalidade&nbsp;<strong>desbravadora, direcionadora, adapt\u00e1vel e simplificadora<\/strong>, que direciona todas as suas express\u00f5es e a\u00e7\u00f5es,&nbsp;Asaas&nbsp;passa a ir al\u00e9m do significado de leveza e eleva\u00e7\u00e3o, buscando ser sin\u00f4nimo de adaptabilidade e evolu\u00e7\u00e3o,&nbsp;de que \u00e9 poss\u00edvel&nbsp;prosperar em um ambiente de mercado em constante mudan\u00e7a.&nbsp;<\/p>\n\n\n\n<p>Assim,&nbsp;constru\u00edmos&nbsp;a nova proposta de valor que apresenta o&nbsp;Asaas&nbsp;como&nbsp;<strong>tecnologia financeira e operacional para neg\u00f3cios evolu\u00edrem<\/strong>. A marca passa a&nbsp;contar&nbsp;tamb\u00e9m&nbsp;com&nbsp;a&nbsp;<strong>central de controle definitiva dos gestores<\/strong>,&nbsp;um ambiente de experi\u00eancia&nbsp;inteligente,&nbsp;invis\u00edvel e integrada que une, de forma fluida, as solu\u00e7\u00f5es propriet\u00e1rias do&nbsp;Asaas&nbsp;e os servi\u00e7os de parceiros. O objetivo \u00e9 garantir que o gestor tenha o controle total da sua opera\u00e7\u00e3o em um s\u00f3 lugar, eliminando a burocracia e facilitando a tomada de decis\u00e3o.&nbsp;Al\u00e9m disso, passa a construir uma comunidade de cocria\u00e7\u00e3o,&nbsp;conectando gestores e desenvolvedores para construir solu\u00e7\u00f5es ativamente com a marca.&nbsp;Toda essa trajet\u00f3ria de&nbsp;renova\u00e7\u00e3o&nbsp;foi sintetizada na&nbsp;sua&nbsp;nova&nbsp;tagline:&nbsp;<strong>Assas.&nbsp;Da gest\u00e3o \u00e0 evolu\u00e7\u00e3o<\/strong>.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05_-scaled.jpg\" alt=\"\" class=\"wp-image-21534\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05_-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05_-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05_-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05_-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05_-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05_-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_05_-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_07-scaled.jpg\" alt=\"\" class=\"wp-image-21533\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_07-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_07-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_07-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_07-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_07-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_07-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_07-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_08-scaled.jpg\" alt=\"\" class=\"wp-image-21532\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_08-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_08-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_08-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_08-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_08-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_08-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_08-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_09-scaled.jpg\" alt=\"\" class=\"wp-image-21531\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_09-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_09-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_09-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_09-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_09-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_09-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_09-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_10-scaled.jpg\" alt=\"\" class=\"wp-image-21530\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_10-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_10-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_10-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_10-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_10-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_10-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_10-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>GEST\u00c3O DE PORTF\u00d3LIO<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para organizar as marcas do portf\u00f3lio, facilitar a gest\u00e3o e orientar sua evolu\u00e7\u00e3o, definimos como&nbsp;direcional estrat\u00e9gico \u201cTudo o que&nbsp;Asaas&nbsp;toca ganha&nbsp;Asaas\u201d. Dessa forma, priorizamos um modelo&nbsp;monol\u00edtico em que as marcas&nbsp;vindas de aquisi\u00e7\u00f5es&nbsp;passam a ser&nbsp;incorporadas como&nbsp;solu\u00e7\u00f5es&nbsp;Asaas. Assim, criando mais sinergia, for\u00e7a e integra\u00e7\u00e3o entre&nbsp;os produtos.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Tamb\u00e9m&nbsp;organizamos categorias&nbsp;e&nbsp;solu\u00e7\u00f5es em duas interfaces, a \u201ccentral de controle\u201d e a \u201ccentral de desenvolvimento\u201d, al\u00e9m de regrar a evolu\u00e7\u00e3o do portf\u00f3lio,&nbsp;orientando de forma objetiva quando&nbsp;criar novas&nbsp;submarcas e como analisar o desenvolvimento ou a aquisi\u00e7\u00e3o de novas marcas,&nbsp;facilitando&nbsp;a&nbsp;gest\u00e3o, inova\u00e7\u00e3o e prioriza\u00e7\u00e3o&nbsp;de iniciativas.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_11-scaled.jpg\" alt=\"\" class=\"wp-image-21529\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_11-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_11-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_11-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_11-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_11-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_11-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_11-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_12-scaled.jpg\" alt=\"\" class=\"wp-image-21528\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_12-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_12-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_12-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_12-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_12-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_12-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_12-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_13-scaled.jpg\" alt=\"\" class=\"wp-image-21527\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_13-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_13-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_13-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_13-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_13-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_13-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_13-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_14-scaled.jpg\" alt=\"\" class=\"wp-image-21525\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_14-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_14-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_14-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_14-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_14-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_14-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_14-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_15-scaled.jpg\" alt=\"\" class=\"wp-image-21524\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_15-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_15-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_15-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_15-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_15-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_15-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_15-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_16-scaled.jpg\" alt=\"\" class=\"wp-image-21522\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_16-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_16-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_16-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_16-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_16-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_16-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_16-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>PLATAFORMA CRIATIVA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Evolu\u00edmos a marca&nbsp;para&nbsp;uma nova fase mais alinhada \u00e0 estrat\u00e9gia, com um&nbsp;desenho&nbsp;mais maduro&nbsp;e&nbsp;significados&nbsp;mais amplos.&nbsp;Aprimoramos&nbsp;sua&nbsp;performance&nbsp;e&nbsp;legibilidade, eliminando ru\u00eddos e&nbsp;a&nbsp;literalidade&nbsp;anterior.&nbsp;O novo logotipo&nbsp;traz significados impressos nos detalhes, de forma sutil, mas eficiente.&nbsp;A asa&nbsp;est\u00e1&nbsp;presente, mas&nbsp;agora&nbsp;em&nbsp;forma de&nbsp;detalhe tipogr\u00e1fico,&nbsp;integrada&nbsp;ao todo&nbsp;de&nbsp;forma&nbsp;mais&nbsp;equilibrada. A tipografia&nbsp;em um peso mais&nbsp;light&nbsp;traz leveza&nbsp;e um aspecto mais tecnol\u00f3gico,&nbsp;com formas curvas&nbsp;e fluidas&nbsp;que&nbsp;representam&nbsp;as trajet\u00f3rias&nbsp;do neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<br>A Plataforma Criativa de&nbsp;Asaas&nbsp;foi constru\u00edda&nbsp;com os pilares&nbsp;que querem acentuar&nbsp;sofistica\u00e7\u00e3o e modernidade&nbsp;tanto&nbsp;na express\u00e3o&nbsp;visual&nbsp;quanto verbal.&nbsp;Com a&nbsp;Trajet\u00f3ria Desbravadora,&nbsp;pe\u00e7as&nbsp;ganham&nbsp;gradientes fluidos combinados com tra\u00e7os&nbsp;desenhados a partir de um olhar expandido&nbsp;sobre o desenho do novo logo&nbsp;criando a sensa\u00e7\u00e3o de apontar para&nbsp;o caminho.&nbsp;Com layouts limpos e leves, o pilar Simplifica com Leveza&nbsp;reflete sobre a necessidade de encontrar uma simplicidade no uso das ferramentas visuais que&nbsp;comunicam mais com menos. Uma ilustra\u00e7\u00e3o gestual e calorosa aparece&nbsp;para inspirar a hist\u00f3ria.&nbsp;&nbsp;<\/p>\n\n\n\n<p>O&nbsp;Ritmo da Evolu\u00e7\u00e3o \u00e9 um&nbsp;pilar&nbsp;que&nbsp;aprofunda&nbsp;a for\u00e7a&nbsp;criativa do projeto com uma narrativa fotogr\u00e1fica sequencial e din\u00e2mica, que orienta&nbsp;visualmente o prop\u00f3sito de&nbsp;Asaas. Com um grid ritmado e progressivo, \u00e9 poss\u00edvel&nbsp;dar velocidade para a hist\u00f3ria contada.&nbsp;Em&nbsp;Acelera Maturidade, encontramos a for\u00e7a de uma express\u00e3o verbal que aparece&nbsp;mais madura para acelerar a conex\u00e3o com o p\u00fablico empreendedor acompanhada&nbsp;de imagens abstratas que inspiram a partir de um olhar diferenciado sobre o c\u00e9u.&nbsp;<\/p>\n\n\n\n<p>A voz da marca ganha mais&nbsp;maturidade&nbsp;e novas nuances&nbsp;a partir de&nbsp;uma&nbsp;atualiza\u00e7\u00e3o&nbsp;que define as&nbsp;express\u00f5es verbais em:&nbsp;Intelig\u00eancia aceleradora, Maturidade confiante e Leveza que se sente.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_17-scaled.jpg\" alt=\"\" class=\"wp-image-21521\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_17-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_17-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_17-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_17-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_17-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_17-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_17-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_18-scaled.jpg\" alt=\"\" class=\"wp-image-21520\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_18-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_18-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_18-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_18-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_18-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_18-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_18-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_19-scaled.jpg\" alt=\"\" class=\"wp-image-21519\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_19-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_19-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_19-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_19-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_19-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_19-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_19-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_20-scaled.jpg\" alt=\"\" class=\"wp-image-21518\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_20-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_20-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_20-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_20-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_20-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_20-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_20-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_21-scaled.jpg\" alt=\"\" class=\"wp-image-21517\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_21-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_21-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_21-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_21-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_21-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_21-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_21-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_22-scaled.jpg\" alt=\"\" class=\"wp-image-21516\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_22-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_22-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_22-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_22-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_22-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_22-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/Asaas_case_22-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"template":"","tags":[49,73,60],"wp_pattern_category":[273,271,272],"categorias_de_cases":[12,17,22,25],"class_list":["post-21515","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-branding","tag-comunicacao","categorias_de_cases-criacao","categorias_de_cases-estrategia","categorias_de_cases-marca","categorias_de_cases-portfolio"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/21515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":1,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/21515\/revisions"}],"predecessor-version":[{"id":21540,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/21515\/revisions\/21540"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=21515"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=21515"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=21515"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=21515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}