{"id":21471,"date":"2026-04-08T17:29:18","date_gmt":"2026-04-08T20:29:18","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=21471"},"modified":"2026-04-08T17:33:04","modified_gmt":"2026-04-08T20:33:04","slug":"herbissimo","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/herbissimo\/","title":{"rendered":"Herb\u00edssimo"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1181314352?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"2_Motion principal\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/3_Comparativo-logo-estatico.png\" alt=\"\" class=\"wp-image-21477\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/3_Comparativo-logo-estatico.png 1921w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/3_Comparativo-logo-estatico-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/3_Comparativo-logo-estatico-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/3_Comparativo-logo-estatico-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/3_Comparativo-logo-estatico-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/3_Comparativo-logo-estatico-18x10.png 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1181314325?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"4_Aero poderos\u00edssimo\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/5_Poderosissimo-fundo-azul.png\" alt=\"\" class=\"wp-image-21476\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/5_Poderosissimo-fundo-azul.png 1921w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/5_Poderosissimo-fundo-azul-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/5_Poderosissimo-fundo-azul-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/5_Poderosissimo-fundo-azul-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/5_Poderosissimo-fundo-azul-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/5_Poderosissimo-fundo-azul-18x10.png 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A estrat\u00e9gia de rebranding de Herb\u00edssimo foi constru\u00edda para ampliar o papel da marca no mercado e na vida das pessoas. Em vez de permanecer restrita ao territ\u00f3rio do desodorante em creme, Herb\u00edssimo passa a se posicionar como uma marca de cuidado pessoal para o corpo todo, combinando ingredientes naturais, alta performance, acessibilidade e autoestim\u00edssima \u2013 sim, no superlativo.\u200b<\/p>\n\n\n\n<p>Ancorada no prop\u00f3sito \u201cAutoestim\u00edssima que se passa no corpo\u201d, a marca ressignifica o autocuidado como uma experi\u00eancia simples, eficaz e prazerosa. Mais do que falar de autoestima de forma gen\u00e9rica, Herb\u00edssimo passa a defender uma autoestima mais confiante e divertida, coerente com seu pr\u00f3prio nome.\u200b<\/p>\n\n\n\n<p>Com uma personalidade irreverente, querid\u00edssima, confi\u00e1vel e segura de si, a marca ganha um posicionamento claro e propriet\u00e1rio, capaz de sustentar um portf\u00f3lio mais amplo e aumentar sua competitividade frente aos grandes players do setor.\u200b<\/p>\n\n\n\n<p>O resultado \u00e9 uma marca mais clara, carism\u00e1tica e preparada para escalar: saindo de um \u00edcone de categoria para se afirmar como uma marca de cosm\u00e9ticos com linguagem pr\u00f3pria. Essa vis\u00e3o ganha for\u00e7a na nova tagline \u201cHerb\u00edssimo. Poderos\u00edssimo.\u201d, que expressa tanto a pot\u00eancia dos produtos quanto a sensa\u00e7\u00e3o que a marca entrega \u00e0s pessoas: mais confian\u00e7a, mais presen\u00e7a, mais ousadia para se cuidar e se mostrar ao mundo. \u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1181314267?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"6_Motion stories\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"961\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/7_1_Cores.png\" alt=\"\" class=\"wp-image-21475\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/7_1_Cores.png 961w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/7_1_Cores-267x300.png 267w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/7_1_Cores-910x1024.png 910w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/7_1_Cores-768x864.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/7_1_Cores-11x12.png 11w\" sizes=\"(max-width: 961px) 100vw, 961px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"padding:113.21% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1181314223?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"7_2_Motion troca de cores potinhos\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1922\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/8_Detalhe-potinho.png\" alt=\"\" class=\"wp-image-21473\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/8_Detalhe-potinho.png 1922w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/8_Detalhe-potinho-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/8_Detalhe-potinho-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/8_Detalhe-potinho-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/8_Detalhe-potinho-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/8_Detalhe-potinho-18x10.png 18w\" sizes=\"(max-width: 1922px) 100vw, 1922px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/9_KV-Natureba.png\" alt=\"\" class=\"wp-image-21474\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/9_KV-Natureba.png 1921w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/9_KV-Natureba-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/9_KV-Natureba-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/9_KV-Natureba-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/9_KV-Natureba-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/9_KV-Natureba-18x10.png 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/10_1_Pins.png\" alt=\"\" class=\"wp-image-21489\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/10_1_Pins.png 870w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/10_1_Pins-242x300.png 242w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/10_1_Pins-825x1024.png 825w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/10_1_Pins-768x953.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/10_1_Pins-10x12.png 10w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"padding:113.21% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1181314497?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"10_2_Motion \u00edcones\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/11_KV-Potinho-autoestimissima.png\" alt=\"\" class=\"wp-image-21490\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/11_KV-Potinho-autoestimissima.png 1921w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/11_KV-Potinho-autoestimissima-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/11_KV-Potinho-autoestimissima-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/11_KV-Potinho-autoestimissima-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/11_KV-Potinho-autoestimissima-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/11_KV-Potinho-autoestimissima-18x10.png 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>CRIA\u00c7\u00c3O<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A voz de Herb\u00edssimo precisava traduzir toda a energia e descontra\u00e7\u00e3o da sua personalidade. Seus tons de voz equilibram humor, glamour e credibilidade, com uma forma inusitada de elevar e apreciar a autoestim\u00edssima das pessoas.\u200b<\/p>\n\n\n\n<p>No tom intitulado como <strong>\u201c<\/strong><strong>Debochique<\/strong><strong>\u201d<\/strong>, sua fala \u00e9 engra\u00e7ada e seu vocabul\u00e1rio desinibido, sem perder a classe, brincando com o ato de passar o desodorante sem passar do ponto. Em outro tom, com uma inten\u00e7\u00e3o mais criativa e inusitada, faz provoca\u00e7\u00f5es que chacoalham a mesmice, explorando diversos idiomas, neologismos e frases superlativas. Por fim, para trazer seguran\u00e7a sobre a qualidade dos seus produtos e valorizar a autoestima, utiliza um jeito de falar confiante e leve. \u200b<br>\u200b<br>Estes tons s\u00e3o inspirados nas conversas com a pr\u00f3pria comunidade de herb\u00edssimos e herb\u00edssimas, trazendo a linguagem \u201cmem\u00e9tica\u201d como uma forma de perpetuar essa <em>conex\u00e3o <\/em><em>herbizada<\/em><em>. <\/em>Em t\u00edtulos como <strong>\u201c<\/strong><strong>Passei com a m\u00e3o, fiquei passada<\/strong>!\u201d,<strong> \u201c<\/strong><strong>Muy<\/strong><strong> <\/strong><strong>hermoso<\/strong><strong>, <\/strong><strong>muy<\/strong><strong> <\/strong><strong>Herb\u00edssimo<\/strong><strong>\u201d,\u201c<\/strong><strong>Oh <\/strong><strong>my<\/strong><strong> <\/strong><strong>God<\/strong><strong>, <\/strong><strong>she\u2019s<\/strong><strong> <\/strong><strong>so<\/strong><strong> natureba!\u201d<\/strong> e <strong>\u201cUm potinho de <\/strong><strong>autoestim\u00edssima<\/strong><strong>\u201d<\/strong>, Herb\u00edssimo constr\u00f3i uma voz reconhec\u00edvel e poderos\u00edssima.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1931\" height=\"1104\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/12_Pelucia-potinho.png\" alt=\"\" class=\"wp-image-21488\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/12_Pelucia-potinho.png 1931w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/12_Pelucia-potinho-300x172.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/12_Pelucia-potinho-1024x585.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/12_Pelucia-potinho-768x439.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/12_Pelucia-potinho-1536x878.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/12_Pelucia-potinho-18x10.png 18w\" sizes=\"(max-width: 1931px) 100vw, 1931px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"padding:133.33% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1181314469?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"13_1_Chaveiro\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"1024\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/13_2_Jersey-901x1024.png\" alt=\"\" class=\"wp-image-21487\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/13_2_Jersey-901x1024.png 901w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/13_2_Jersey-264x300.png 264w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/13_2_Jersey-768x873.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/13_2_Jersey-11x12.png 11w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/13_2_Jersey.png 951w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/14_KV-POV-Gigantografia.png\" alt=\"\" class=\"wp-image-21486\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/14_KV-POV-Gigantografia.png 1921w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/14_KV-POV-Gigantografia-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/14_KV-POV-Gigantografia-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/14_KV-POV-Gigantografia-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/14_KV-POV-Gigantografia-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/14_KV-POV-Gigantografia-18x10.png 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1922\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/15_Tiktok-Outdoor.png\" alt=\"\" class=\"wp-image-21485\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/15_Tiktok-Outdoor.png 1922w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/15_Tiktok-Outdoor-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/15_Tiktok-Outdoor-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/15_Tiktok-Outdoor-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/15_Tiktok-Outdoor-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/15_Tiktok-Outdoor-18x10.png 18w\" sizes=\"(max-width: 1922px) 100vw, 1922px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/16_Piramide-potinhos.png\" alt=\"\" class=\"wp-image-21482\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/16_Piramide-potinhos.png 1921w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/16_Piramide-potinhos-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/16_Piramide-potinhos-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/16_Piramide-potinhos-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/16_Piramide-potinhos-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/16_Piramide-potinhos-18x10.png 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>EMBALAGENS<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A embalagem de Herb\u00edssimo surge como resposta direta a um desafio estrutural: comunicar a pot\u00eancia de um produto poderos\u00edssimo dentro de um formato compacto. Partimos de um cen\u00e1rio onde o potinho branco n\u00e3o se destacava na g\u00f4ndola e evolu\u00edmos a partir de um aprendizado-chave: a cor j\u00e1 era, espontaneamente, um c\u00f3digo de reconhecimento para os consumidores. \u201cO meu Herb\u00edssimo \u00e9 o da tampa azul\u201d.\u200b<\/p>\n\n\n\n<p>Ao potencializar esse comportamento, trouxemos um banho de cor para os potinhos, com uma paleta vibrante que eleva a visibilidade, diferencia fragr\u00e2ncias e organiza o portf\u00f3lio sem perder a consist\u00eancia da marca. O wireframe foi desenhado para uma leitura imediata, combinando \u00edcones ilustrativos, textos educativos e um tom de voz leve.\u200b<\/p>\n\n\n\n<p>Em um cen\u00e1rio competitivo, onde o posicionamento em g\u00f4ndola nem sempre favorece a leitura frontal, a tampa passa a ser um ponto estrat\u00e9gico. Muitas vezes sendo o primeiro contato com o produto, ela assume protagonismo ao refor\u00e7ar c\u00f3digos de diferencia\u00e7\u00e3o e incorporar o conceito de clube secreto, com mensagens e detalhes que ampliam a conex\u00e3o com a comunidade e expandem a comunica\u00e7\u00e3o al\u00e9m do r\u00f3tulo tradicional.\u200b<\/p>\n\n\n\n<p>Na linha Care, que carrega o claim \u201cskincare das axilas\u201d, essa l\u00f3gica evolui para um territ\u00f3rio mais sofisticado. Sob o conceito de autoestim\u00edssima, a diferencia\u00e7\u00e3o vem de uma paleta mais refinada, com uso de gradientes e uma tipografia mais protagonista, que valoriza atributos e benef\u00edcios de forma mais sensorial e cuidadosa.\u200b<\/p>\n\n\n\n<p>O resultado \u00e9 um sistema de embalagem que atrai, organiza e facilita a escolha, dando mais vida \u00e0 marca na experi\u00eancia f\u00edsica e potencializando c\u00f3digos j\u00e1 reconhecidos pelos f\u00e3s.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1922\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/17_Antes-e-depois-potinhos.png\" alt=\"\" class=\"wp-image-21484\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/17_Antes-e-depois-potinhos.png 1922w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/17_Antes-e-depois-potinhos-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/17_Antes-e-depois-potinhos-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/17_Antes-e-depois-potinhos-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/17_Antes-e-depois-potinhos-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/17_Antes-e-depois-potinhos-18x10.png 18w\" sizes=\"(max-width: 1922px) 100vw, 1922px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/18_Gel.png\" alt=\"\" class=\"wp-image-21483\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/18_Gel.png 1921w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/18_Gel-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/18_Gel-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/18_Gel-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/18_Gel-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/18_Gel-18x10.png 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1181314425?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"19_Motion Aeros\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1922\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/20_Detalhes-aeros.png\" alt=\"\" class=\"wp-image-21480\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/20_Detalhes-aeros.png 1922w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/20_Detalhes-aeros-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/20_Detalhes-aeros-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/20_Detalhes-aeros-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/20_Detalhes-aeros-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/20_Detalhes-aeros-18x10.png 18w\" sizes=\"(max-width: 1922px) 100vw, 1922px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/21_Familia-care.png\" alt=\"\" class=\"wp-image-21481\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/21_Familia-care.png 1921w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/21_Familia-care-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/21_Familia-care-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/21_Familia-care-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/21_Familia-care-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/21_Familia-care-18x10.png 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/22_OOH-Care.png\" alt=\"\" class=\"wp-image-21478\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/22_OOH-Care.png 1921w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/22_OOH-Care-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/22_OOH-Care-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/22_OOH-Care-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/22_OOH-Care-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/22_OOH-Care-18x10.png 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/23_Encerramento-potinhos-tampas.png\" alt=\"\" class=\"wp-image-21479\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/23_Encerramento-potinhos-tampas.png 1921w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/23_Encerramento-potinhos-tampas-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/23_Encerramento-potinhos-tampas-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/23_Encerramento-potinhos-tampas-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/23_Encerramento-potinhos-tampas-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/04\/23_Encerramento-potinhos-tampas-18x10.png 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"template":"","tags":[49,73,60,86],"wp_pattern_category":[273,270,272],"categorias_de_cases":[16,17,19,22,30],"class_list":["post-21471","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-branding","tag-comunicacao","tag-experiencia","categorias_de_cases-embalagem","categorias_de_cases-estrategia","categorias_de_cases-experiencia","categorias_de_cases-marca","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/21471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":2,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/21471\/revisions"}],"predecessor-version":[{"id":21492,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/21471\/revisions\/21492"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=21471"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=21471"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=21471"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=21471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}