{"id":21449,"date":"2026-03-26T12:13:44","date_gmt":"2026-03-26T15:13:44","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=21449"},"modified":"2026-04-27T10:15:36","modified_gmt":"2026-04-27T13:15:36","slug":"casper-libero","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/casper-libero\/","title":{"rendered":"C\u00e1sper L\u00edbero"},"content":{"rendered":"<div style=\"padding:56.22% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1177343142?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"CASPER-02\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-03-scaled.jpg\" alt=\"\" class=\"wp-image-21465\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-03-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-03-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-03-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-03-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-03-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-03-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-03-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-04-1024x576.jpg\" alt=\"\" class=\"wp-image-21464\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-04-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-04-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-04-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-04-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-04-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-04-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-05-scaled.jpg\" alt=\"\" class=\"wp-image-21463\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-05-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-05-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-05-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-05-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-05-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-05-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-05-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-06-scaled.jpg\" alt=\"\" class=\"wp-image-21462\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-06-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-06-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-06-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-06-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-06-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-06-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-06-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>CONTEXT<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">For almost 80 years, C\u00e1sper has built an undeniable place in the collective imagination of Brazilian communication. As the country&#039;s first journalism school, it has become a benchmark in the training of professionals who have helped shape public debate, culture, and media in Brazil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the context has changed, and with it, the meaning of studying communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, 751,300 young Brazilians aspire to be influencers. The rise of fake news strains the credibility of information. And higher education faces new dynamics: hybrid models, technical courses, and alternative pathways to undergraduate studies are gaining strength, driven by economic and behavioral transformations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this scenario, institutions that reinvented themselves advanced. Others, anchored only in their tradition, lost relevance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1sper was at exactly that inflection point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite possessing extremely valuable assets, such as high employability, a renowned faculty, an iconic location on Avenida Paulista, and a robust communication ecosystem, the institution faced structural and perception challenges: a lack of strategic clarity, poorly intentional communication, misalignment between brands, and an experience perceived as outdated relative to the investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The diagnosis revealed a central tension:<br>How to transform tradition into contemporary power?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-07-scaled.jpg\" alt=\"\" class=\"wp-image-21461\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-07-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-07-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-07-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-07-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-07-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-07-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-07-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-08-scaled.jpg\" alt=\"\" class=\"wp-image-21460\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-08-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-08-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-08-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-08-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-08-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-08-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-08-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-09-scaled.jpg\" alt=\"\" class=\"wp-image-21459\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-09-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-09-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-09-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-09-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-09-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-09-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-09-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1177342892?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"CASPER-10\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1177342543?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"CASPER-11\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>STRATEGY<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The repositioning stemmed from a change in perspective: it wasn&#039;t about updating Faculdade C\u00e1sper L\u00edbero, but about reaffirming its role in the modern world. Thus, we structured a brand territory anchored in a clear and proprietary purpose: communication is power. Communication is now understood as the ability to write and rewrite stories, influence contexts, and shape realities\u2014an exercise that demands preparation, expertise, and responsibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on this direction, we defined a brand with a mobilizing, resilient, human, and S\u00e3o Paulo-centric personality, connected to its origins and the environment in which it is embedded. The value proposition is consolidated in the training of communication leaders: critical, proactive professionals prepared for the complexities of the contemporary world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a faculty closely aligned with the market, a campus located in the country&#039;s main cultural and political hub, and an ecosystem that supports the student&#039;s journey over time, C\u00e1sper structures a continuous and practice-connected education. At the same time, it activates its alumni community as a strategic asset, expanding the repertoire, connections, and possibilities for those who pass through the institution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, the brand moves away from a tradition-centered approach and assumes an active and contemporary role in training professionals who impact society. Communication is consolidated as an instrument for concrete action in the world. With this, C\u00e1sper expands its cultural relevance, strengthens its connection with new generations, and establishes a solid foundation for portfolio evolution and the adoption of new teaching models.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1177342377?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"CASPER-12\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1177342160?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"CASPER-13\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1177340126?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"CASPER-14\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-15-scaled.jpg\" alt=\"\" class=\"wp-image-21457\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-15-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-15-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-15-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-15-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-15-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-15-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-15-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1177340465?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"CASPER-16\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>CREATION<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Founded in 1947 and based in S\u00e3o Paulo, more precisely on Avenida Paulista, C\u00e1sper is an institution that withstands the test of time and reinvents itself. The rebranding was inspired by the brutalist character of the Gazeta building, as well as S\u00e3o Paulo architecture, to create striking elements that would celebrate its origin and essence. The brand features precise and strong lines, almost as if made from the concrete that houses its foundation. The &quot;C&quot; of C\u00e1sper, with its pronounced accent, becomes an element that highlights its great talents. The diagonals derived from its accent transform into parallel bars that give rhythm to a dynamic and cosmopolitan language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o Paulo is in our name, history, and communication. With a way of speaking that explores our origins and traditions, C\u00e1sper shows the power of being from S\u00e3o Paulo with references, slang, and the city&#039;s attitude in titles like &quot;In the hustle and bustle of S\u00e3o Paulo, we meet here,&quot; &quot;Communication is with a C for C\u00e1sper,&quot; &quot;It&#039;s climbing our stairs that stories are formed,&quot; and &quot;Communication isn&#039;t just talking, it&#039;s doing.&quot;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-17-scaled.jpg\" alt=\"\" class=\"wp-image-21458\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-17-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-17-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-17-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-17-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-17-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-17-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-17-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-18-scaled.jpg\" alt=\"\" class=\"wp-image-21456\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-18-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-18-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/03\/CASPER-18-1024x576.jpg 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