{"id":21144,"date":"2026-02-26T16:44:25","date_gmt":"2026-02-26T19:44:25","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=21144"},"modified":"2026-02-27T15:16:50","modified_gmt":"2026-02-27T18:16:50","slug":"betania-2","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/betania-2\/","title":{"rendered":"Bet\u00e2nia"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1168610177?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"01\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/03-scaled.png\" alt=\"\" class=\"wp-image-21148\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/03-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/03-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/03-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/03-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/03-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/03-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/03-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1429\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/04-scaled.jpg\" alt=\"\" class=\"wp-image-21149\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/04-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/04-300x167.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/04-1024x572.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/04-768x429.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/04-1536x857.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/04-2048x1143.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/04-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Partimos do seu posicionamento inspirado na coragem e for\u00e7a, reconhecidas pelos nordestinos como algumas das suas grandes caracter\u00edsticas, identificadas a partir de um estudo antropol\u00f3gico. Transformando essa ess\u00eancia que antes aparecia timidamente no fio condutor de toda a estrat\u00e9gia de marca, neg\u00f3cio e comunica\u00e7\u00e3o.\u200b<\/p>\n\n\n\n<p>O prop\u00f3sito \u201ccoragem que alimenta cora\u00e7\u00f5es\u201c passou a guiar a Bet\u00e2nia no papel de impulsionar as pessoas a enfrentarem seus desafios di\u00e1rios com confian\u00e7a e vitalidade. Assim como seus consumidores e consumidoras, Bet\u00e2nia \u00e9 uma marca her\u00f3ica com uma personalidade \u00edmpar: protetora, arretada, carism\u00e1tica e potente, que direciona todas as suas express\u00f5es e a\u00e7\u00f5es.\u200b<\/p>\n\n\n\n<p>Dos pequenos produtores de leite para alimentar toda a fam\u00edlia, seus produtos levam for\u00e7a e praticidade para a rotina dos consumidores e cada experi\u00eancia \u00e9 pensada para encorajar seus cora\u00e7\u00f5es. \u00c9 essa hist\u00f3ria \u00fanica no mercado que sintetizamos na sua tagline: <strong>Forte de Cora\u00e7\u00e3o.<\/strong>\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1168610238?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"05 (1)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/06-scaled.jpg\" alt=\"\" class=\"wp-image-21150\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/06-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/06-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/06-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/06-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/06-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/06-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/06-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1168610287?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"07 (1)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1168610346?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"08 (1)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1168610384?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"09 (1)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-scaled.jpg\" alt=\"\" class=\"wp-image-21151\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/11-scaled.jpg\" alt=\"\" class=\"wp-image-21152\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/11-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/11-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/11-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/11-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/11-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/11-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/11-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>CRIA\u00c7\u00c3O<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Buscamos reimaginar os signos nordestinos para criar um universo visual e verbal aut\u00eantico e memor\u00e1vel. O objetivo foi ultrapassar as representa\u00e7\u00f5es estereotipadas da regi\u00e3o, como a imagem cl\u00e1ssica do ch\u00e3o rachado, para expressar a beleza do c\u00e9u estrelado, por exemplo.\u200b<\/p>\n\n\n\n<p>Atrav\u00e9s da reinterpreta\u00e7\u00e3o e abstra\u00e7\u00e3o de elementos culturais e regionais, a cria\u00e7\u00e3o gera desejo e constr\u00f3i uma percep\u00e7\u00e3o de marca antenada e moderna. Os arcos ganham novas texturas e formas, ampliando seu potencial expressivo e o ancorando dentro de suas ra\u00edzes. A tipografia se torna elemento chave, sendo trabalhada de forma a trazer movimento, ritmo e presen\u00e7a gr\u00e1fica para os t\u00edtulos e claims da marca.\u200b<\/p>\n\n\n\n<p>Bet\u00e2nia ganha tamb\u00e9m um novo universo ilustrado que se inspira nas composi\u00e7\u00f5es armoriais, na xilogravura e em impressos tradicionais. Retratando desde pequenos produtores e suas fam\u00edlias at\u00e9 sabores de produtos, ela \u00e9 capaz de conversar com diferentes gera\u00e7\u00f5es sem perder o v\u00ednculo afetivo com suas ra\u00edzes. \u200b<\/p>\n\n\n\n<p>A express\u00e3o verbal&nbsp;de Bet\u00e2nia \u00e9&nbsp;uma combina\u00e7\u00e3o&nbsp;de for\u00e7a, coragem, afeto&nbsp;e tradi\u00e7\u00e3o.&nbsp;Seu carisma e sua origem atravessam o jeito de falar,&nbsp;com vocabul\u00e1rio reconhec\u00edvel,&nbsp;comunicando-se&nbsp;de igual para igual com os nordestinos. \u200b<\/p>\n\n\n\n<p>O&nbsp;discurso&nbsp;valoriza&nbsp;as&nbsp;belezas e a diversidade das culturas,&nbsp;junto&nbsp;da del\u00edcia&nbsp;dos&nbsp;produtos e receitas.&nbsp;Em t\u00edtulos como&nbsp;<strong>\u201cNo Sert\u00e3o tem calor e leite com frescor\u201d,&nbsp;\u201clevanta o copo,&nbsp;<\/strong><strong>levanta<\/strong><strong>&nbsp;pra <\/strong><strong>vida\u201d<\/strong>&nbsp;e&nbsp;<strong>\u201cFeito com a for\u00e7a da nossa tradi\u00e7\u00e3o\u201d<\/strong>, Bet\u00e2nia mostra&nbsp;porque&nbsp;\u00e9 forte de&nbsp;cora\u00e7\u00e3o: encoraja e exalta o lado positivo e gostoso da vida.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-1.png\" alt=\"\" class=\"wp-image-21153\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-1.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1168610436?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"13 (1)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/14.jpg\" alt=\"\" class=\"wp-image-21154\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/14.jpg 2400w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/14-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/14-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/14-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/14-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/14-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/14-18x10.jpg 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-scaled.jpg\" alt=\"\" class=\"wp-image-21155\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1168610574?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"16\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/17-scaled.png\" alt=\"\" class=\"wp-image-21173\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/17-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/17-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/17-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/17-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/17-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/17-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/17-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>EMBALAGENS<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>As embalagens evolu\u00edram para se tornar mais sensoriais, valorizando a naturalidade do leite e a conex\u00e3o da marca com as mais de 3.500 fam\u00edlias produtoras locais. O design preserva os elementos ic\u00f4nicos que garantem a identifica\u00e7\u00e3o r\u00e1pida no ponto de venda, mas introduz frescor e claims espec\u00edficos para se diferenciar de marcas vistas como puramente industrializadas.\u200b<\/p>\n\n\n\n<p>S\u00e3o nas embalagens que a for\u00e7a de Bet\u00e2nia se manifesta de forma mais viva com seu consumidor. A origem nordestina ganha express\u00e3o, a coragem vira linguagem visual e a marca se apresenta com mais clareza e proximidade.\u200b<\/p>\n\n\n\n<p>Os leites, como produtos-base, inauguram esse territ\u00f3rio criativo, traduzindo a rela\u00e7\u00e3o entre quem produz e quem consome por meio de um visual e verbal mais limpo e direto, que se expande por todo o portf\u00f3lio. Nos iogurtes, ganha um visual que destaca seus atributos naturais e <em>appetite<\/em><em> appeal<\/em>, refor\u00e7ando seu papel de l\u00edder com protagonismo e grande diferencia\u00e7\u00e3o na categoria, convidando o consumidor n\u00e3o apenas a reconhecer Bet\u00e2nia na g\u00f4ndola, mas a cria novas conex\u00f5es com ela.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2002\" height=\"1125\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/18.jpg\" alt=\"\" class=\"wp-image-21174\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/18.jpg 2002w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/18-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/18-1024x575.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/18-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/18-1536x863.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/18-18x10.jpg 18w\" sizes=\"(max-width: 2002px) 100vw, 2002px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/19-scaled.jpg\" alt=\"\" class=\"wp-image-21170\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/19-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/19-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/19-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/19-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/19-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/19-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/19-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/20.png\" alt=\"\" class=\"wp-image-21171\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/20.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/20-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/20-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/20-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/20-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/20-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/21.png\" alt=\"\" class=\"wp-image-21172\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/21.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/21-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/21-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/21-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/21-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/21-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/22-scaled.png\" alt=\"\" class=\"wp-image-21169\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/22-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/22-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/22-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/22-768x432.png 768w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1168651041?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"23\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1168651074?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"24\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>EXPERI\u00caNCIA E PDV<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>No ponto de venda, a Bet\u00e2nia transforma sua hist\u00f3ria em espa\u00e7o vivido. A casa do produtor, que \u00e9 s\u00edmbolo da marca, ganha escala, materialidade e presen\u00e7a, tornando-se um convite para entrar nesse universo que conecta o campo ao copo. \u200b<\/p>\n\n\n\n<p>Madeira, cores, grafismos e formas constroem um ambiente acolhedor e natural, que traduz a origem, o cuidado e a for\u00e7a do fazer di\u00e1rio dos produtores. A experi\u00eancia se completa no ritual do caf\u00e9 da manh\u00e3 Bet\u00e2nia, onde a experimenta\u00e7\u00e3o ativa os sentidos e refor\u00e7a o v\u00ednculo emocional com a marca.\u200b<\/p>\n\n\n\n<p>Os assets visuais deixam o plano gr\u00e1fico e passam a existir no espa\u00e7o, criando uma viv\u00eancia calorosa e memor\u00e1vel, que aproxima o consumidor da origem dos produtos e transforma o momento da compra em encontro.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/25-scaled.jpg\" alt=\"\" class=\"wp-image-21163\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/25-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/25-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/25-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/25-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/25-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/25-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/25-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/26-scaled.jpg\" alt=\"\" class=\"wp-image-21164\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/26-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/26-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/26-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/26-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/26-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/26-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/26-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/27-scaled.jpg\" alt=\"\" class=\"wp-image-21165\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/27-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/27-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/27-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/27-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/27-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/27-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/27-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/28.jpg\" alt=\"\" class=\"wp-image-21166\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/28.jpg 2400w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/28-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/28-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/28-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/28-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/28-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/28-18x10.jpg 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>COMUNICA\u00c7\u00c3O<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A comunica\u00e7\u00e3o da campanha foi constru\u00edda para refletir, de forma integrada, todos os elementos da marca em pe\u00e7as que conversam com os p\u00fablicos de uma forma pr\u00f3xima. A proposta partiu de traduzir a ess\u00eancia da rela\u00e7\u00e3o entre Bet\u00e2nia e Nordeste: uma marca com orgulho e conex\u00e3o com sua origem.\u200b<\/p>\n\n\n\n<p>Em nosso Manifesto, que tem fun\u00e7\u00e3o de pe\u00e7a-m\u00e3e da comunica\u00e7\u00e3o, tra\u00e7amos o caminho que faz Bet\u00e2nia ser \u201cForte de Cora\u00e7\u00e3o\u201d como todo nordestino: enaltecemos essa constru\u00e7\u00e3o de uma personalidade potente e cheia de vida, com a energia \u00fanica da regi\u00e3o. Bet\u00e2nia conta, visual e verbalmente, uma hist\u00f3ria que fala com Jos\u00e9s, Marias, Lucas e Sofias, no interior e na cidade. \u200b<\/p>\n\n\n\n<p>Em retorno para a marca, contamos com gera\u00e7\u00e3o de valor por meio do senso de pertencimento, identifica\u00e7\u00e3o pela for\u00e7a e vitalidade semelhantes, e reconhecimento da sua tradi\u00e7\u00e3o como marca de lactic\u00ednios presente na mesa de muitas fam\u00edlias. Forte de Cora\u00e7\u00e3o e de Regi\u00e3o.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/29-scaled.png\" alt=\"\" class=\"wp-image-21167\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/29-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/29-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/29-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/29-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/29-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/29-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/29-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/30-scaled.jpg\" alt=\"\" class=\"wp-image-21168\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/30-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/30-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/30-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/30-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/30-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/30-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/30-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/31-scaled.jpg\" alt=\"\" class=\"wp-image-21160\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/31-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/31-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/31-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/31-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/31-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/31-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/31-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/32-scaled.png\" alt=\"\" class=\"wp-image-21161\" 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