{"id":21003,"date":"2026-02-13T12:21:45","date_gmt":"2026-02-13T15:21:45","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=21003"},"modified":"2026-02-20T11:46:49","modified_gmt":"2026-02-20T14:46:49","slug":"diageo-the-bar","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/diageo-the-bar\/","title":{"rendered":"Diageo"},"content":{"rendered":"<div style=\"padding:75% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1164721637?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"02\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1164721577?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"03\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1164721145?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"04\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1164721022?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"05\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para al\u00e9m das bebidas premium, entendemos que The-Bar tem como grande diferencial uma curadoria completa de solu\u00e7\u00f5es, acess\u00f3rios e inspira\u00e7\u00f5es capaz de transformar qualquer momento. Dessa forma, o prop\u00f3sito \u201cTornar cada celebra\u00e7\u00e3o uma experi\u00eancia inesquec\u00edvel\u201d passou a guiar toda sua estrat\u00e9gia de marca, neg\u00f3cio e comunica\u00e7\u00e3o. Com uma personalidade inspiradora, especialista, intuitiva e marcante, The-Bar passa a se posicionar como o parceiro ideal para transformar rituais cotidianos em celebra\u00e7\u00f5es extraordin\u00e1rias. \u200b<\/p>\n\n\n\n<p>Sua proposta de valor est\u00e1 em ser o melhor anfitri\u00e3o para o consumidor, oferecendo uma plataforma completa com r\u00f3tulos originais e servi\u00e7os exclusivos que garantem conveni\u00eancia e proced\u00eancia em qualquer lugar, seja em festas planejadas ou em encontros de \u00faltima hora. Ao mesmo tempo, The-Bar estabelece um espa\u00e7o de liberdade criativa para a inova\u00e7\u00e3o das marcas Diageo e fomenta uma aut\u00eantica sociedade de apaixonados por coquetelaria e whisky, criando uma comunidade que valoriza a vanguarda desse universo.\u200b<\/p>\n\n\n\n<p>Toda essa narrativa de transforma\u00e7\u00e3o e convite ao brinde \u00e9 selada pela assinatura que resume o papel ativo da marca na vida das pessoas: &#8220;The-Bar. Tudo pra voc\u00ea celebrar&#8221;.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1164720992?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"06\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1164721521?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"08\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1164721553?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"07\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1164721464?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"09\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-1.png\" alt=\"\" class=\"wp-image-21006\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-1.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/10-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1164721245?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"11 (2)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12.png\" alt=\"\" class=\"wp-image-21008\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/12-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/13.png\" alt=\"\" class=\"wp-image-21009\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/13.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/13-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/13-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/13-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/13-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/13-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>CRIA\u00c7\u00c3O<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A nova linguagem de The-Bar parte da barra entre \u201cThe\u201d e \u201cBar\u201d, que evolui para o princ\u00edpio visual central do sistema e passa a estruturar a experi\u00eancia e a narrativa da marca. A barra se torna um componente gr\u00e1fico funcional e din\u00e2mico, simbolizando a conex\u00e3o entre pessoas, momentos, produtos e experi\u00eancias. A partir dela surgem as express\u00f5es criativas que orientam composi\u00e7\u00f5es, enquadramentos e estruturas modulares com consist\u00eancia. Guiado pela barra gr\u00e1fica, pela geometria de destaque e por um minimalismo marcante, o universo visual foi desenhado para ser flex\u00edvel e adapt\u00e1vel.<\/p>\n\n\n\n<p>O grafismo se desdobra em formatos como<em> bars, frames, shelves e labels<\/em>, formando uma linguagem propriet\u00e1ria e reconhec\u00edvel. A paleta parte das cores propriet\u00e1rias e se expande a partir dos pr\u00f3prios produtos, trazendo contraste e protagonismo dentro de uma estrutura unificada. <\/p>\n\n\n\n<p>A fotografia acompanha essa l\u00f3gica, variando de composi\u00e7\u00f5es de vitrine a cenas de celebra\u00e7\u00e3o cheias de energia e proximidade, refor\u00e7ando a ideia de que cada detalhe pode se tornar uma experi\u00eancia. <\/p>\n\n\n\n<p>O resultado \u00e9 um sistema de marca marcante, expans\u00edvel e consistente, que organiza um portf\u00f3lio amplo de bebidas sem perder unidade, transformando The-Bar em uma estrutura que conecta e valoriza cada momento de celebra\u00e7\u00e3o.\u200b<\/p>\n\n\n\n<p>No verbal, criamos uma comunica\u00e7\u00e3o que transforma cada celebra\u00e7\u00e3o em algo marcante com a presen\u00e7a de The-Bar. Com tons de voz que trazem o sensorial, a inspira\u00e7\u00e3o com toque de especialista, temos t\u00edtulos como \u201cSeja a presen\u00e7a marcante\u201d, \u201cPra resenha virar o evento\u201d e \u201cMe serve com gelo pra esquentar o dia\u201d. Uma fala que vira convite para \u201cBe The-Guest\u201d.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1164721335?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"14 (1)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15.png\" alt=\"\" class=\"wp-image-21007\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/15-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/16.png\" alt=\"\" class=\"wp-image-21005\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/16.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/16-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/16-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/16-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/16-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/02\/16-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"template":"","tags":[49,73,95],"wp_pattern_category":[273,271,272],"categorias_de_cases":[11,20,21,22,30],"class_list":["post-21003","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-branding","tag-marca","categorias_de_cases-comunicacao","categorias_de_cases-identidade-verbal","categorias_de_cases-identidade-visual","categorias_de_cases-marca","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/21003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":9,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/21003\/revisions"}],"predecessor-version":[{"id":21081,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/21003\/revisions\/21081"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=21003"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=21003"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=21003"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=21003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}