{"id":20939,"date":"2026-01-23T12:25:28","date_gmt":"2026-01-23T15:25:28","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=20939"},"modified":"2026-01-28T14:04:53","modified_gmt":"2026-01-28T17:04:53","slug":"natura-brandbook","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/natura-brandbook\/","title":{"rendered":"Natura"},"content":{"rendered":"<div style=\"padding:66.67% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1157608988?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"02\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1480\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/03.png\" alt=\"\" class=\"wp-image-20944\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/03.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/03-300x231.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/03-1024x789.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/03-768x592.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/03-1536x1184.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/03-16x12.png 16w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"640\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/04.png\" alt=\"\" class=\"wp-image-20945\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/04.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/04-300x100.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/04-1024x341.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/04-768x256.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/04-1536x512.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/04-18x6.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/05.png\" alt=\"\" class=\"wp-image-20946\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/05.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/05-300x200.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/05-1024x683.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/05-768x512.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/05-1536x1024.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/05-18x12.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>O&nbsp;objetivo \u00e9&nbsp;se&nbsp;apropriar&nbsp;do&nbsp;bem estar&nbsp;bem&nbsp;para&nbsp;consolidar&nbsp;com mais inten\u00e7\u00e3o e impacto o territ\u00f3rio de Natura.&nbsp;Amadurecendo com precis\u00e3o e concis\u00e3o&nbsp;as&nbsp;ferramentas para gest\u00e3o de&nbsp;linguagem.&nbsp;A partir de escolhas que resgatam nossa pot\u00eancia e representam o sul global,&nbsp;revisitamos logo,&nbsp;s\u00edmbolo,&nbsp;tipografia, tom de voz,&nbsp;motions, fotografia, paleta de cores,&nbsp;iconografia&nbsp;e marca sonora.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A evolu\u00e7\u00e3o inicia com&nbsp;um logo mais arejado,&nbsp;de&nbsp;curvas mais fluidas&nbsp;e&nbsp;propor\u00e7\u00f5es&nbsp;mais arejadas entre s\u00edmbolo e tipografia.&nbsp;Uma nova fonte tipogr\u00e1fica \u00e9 desenhada para constru\u00e7\u00e3o de uma percep\u00e7\u00e3o mais moderna e flex\u00edvel, valorizando est\u00e9tica e funcionalidade digital.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A ros\u00e1cea expande seu potencial como marca viva em execu\u00e7\u00f5es&nbsp;que exploram a&nbsp;sensorialidade.&nbsp;Em&nbsp;formatos que v\u00e3o&nbsp;do&nbsp;conceitual&nbsp;ao funcional,&nbsp;ela&nbsp;se mostra presente&nbsp;na&nbsp;narrativa&nbsp;em&nbsp;composi\u00e7\u00f5es&nbsp;com mais ou menos protagonismo, mas sempre ic\u00f4nicas.&nbsp;<\/p>\n\n\n\n<p>Inspirada em biomas brasileiros e elementos da natureza, a paleta crom\u00e1tica ganhou amplitude e nosso laranja cresce com mais brilho e vitalidade. As&nbsp;fotografias&nbsp;transbordam&nbsp;em belezas plurais,&nbsp;com&nbsp;detalhes de sombras e&nbsp;texturas,&nbsp;revelando&nbsp;formas&nbsp;singularidades e volume sensorial.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Para trazer um&nbsp;Tom de&nbsp;Voz&nbsp;mais conectado ao p\u00fablico jovem e voltado para as rela\u00e7\u00f5es sociais,&nbsp;equalizamos as inten\u00e7\u00f5es e sentidos sem\u00e2nticos&nbsp;para garantir&nbsp;uma&nbsp;atualiza\u00e7\u00e3o&nbsp;\u00e0 altura.&nbsp;Agora, o jeito de falar Natura&nbsp;quer&nbsp;traduzir: For\u00e7a inspiradora,&nbsp;Sinceridade sens\u00edvel,&nbsp;Despertar&nbsp;sensorial e&nbsp;Abra\u00e7o inclusivo.&nbsp;<\/p>\n\n\n\n<p>Com&nbsp;conte\u00fados&nbsp;definidos,&nbsp;\u00e9 chegada a hora de&nbsp;estruturar&nbsp;as novas diretrizes&nbsp;na organiza\u00e7\u00e3o de um&nbsp;Brand Book&nbsp;que cont\u00e9m toda a evolu\u00e7\u00e3o&nbsp;a evolu\u00e7\u00e3o de&nbsp;assets&nbsp;da marca,&nbsp;das&nbsp;regras de uso&nbsp;\u00e0s suas&nbsp;de plataformas estrat\u00e9gicas,&nbsp;passando por&nbsp;diretrizes de comunica\u00e7\u00e3o&nbsp;que v\u00e3o guiar&nbsp;submarcas&nbsp;e inspirar&nbsp;composi\u00e7\u00f5es&nbsp;em m\u00faltiplos&nbsp;pontos de contato, tanto em portugu\u00eas quanto em espanhol.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/06.png\" alt=\"\" class=\"wp-image-20947\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/06.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/06-300x200.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/06-1024x683.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/06-768x512.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/06-1536x1024.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/06-18x12.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1480\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/07.png\" alt=\"\" class=\"wp-image-20948\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/07.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/07-300x231.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/07-1024x789.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/07-768x592.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/07-1536x1184.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2026\/01\/07-16x12.png 16w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:66.67% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1157609043?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; 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