{"id":20581,"date":"2025-11-27T18:08:10","date_gmt":"2025-11-27T21:08:10","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&p=20581"},"modified":"2025-11-27T18:37:26","modified_gmt":"2025-11-27T21:37:26","slug":"consul","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/consul\/","title":{"rendered":"Consul"},"content":{"rendered":"
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STRATEGY<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n
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After in-depth research\u2014listening to consumers, delving into Brazilian culture, and revisiting its history\u2014we understand that Consul is the brand that values achievements, makes the home an easier place for everyday life, and a more enjoyable place for the family. From the first refrigerator manufactured in Brazil to innovations designed for practicality and economy, Consul has always been present. <\/p>\n\n\n\n

We embrace the purpose that translates this role in the world: Consul exists so that Brazilians can achieve more.<\/strong> And with this purpose, the brand's new promise is born: Consul is with you, making your work easier and valuing your achievements.<\/strong>  <\/p>\n\n\n\n

Consul understands Brazilians because it was born within the country's homes. It's a brand that knows the role of home appliances in people's lives, the importance of family time, the space for entertaining friends, and the achievement of living better. <\/p>\n\n\n\n

It's a brand that speaks to people as equals, without formalities. It makes things easy and welcoming. It's always there, through thick and thin. A truly Brazilian personality \u2014 authentic, warm, creative, and responsible \u2014 that translates its close relationship with Brazilians into its value proposition and experience. A brand that understands people and respects their budget, that innovates and creates intuitive products designed for Brazilians, and offers solutions for different homes, with sizes and designs that make the house even more beautiful.  <\/p>\n\n\n\n

The brand's new narrative reflects this truth: We make it possible for everyone to achieve more.<\/strong> Because when routine flows, life flows along with it. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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CREATIVE PLATFORM<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n
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With 75 years of history, Consul continues to evolve alongside Brazilians, visually translating everything that is part of our routine and our identity. The creative platform was created to celebrate this legacy of trust and closeness, representing the spirit of a Brazil that achieves through effort, joy, and creativity. <\/p>\n\n\n\n

Inspired by icons of our culture, such as the ribbons of Bonfim, the carnival streamers, the stripes on awnings and market bags, and beach umbrellas and chairs, the identity is built from these elements that transcend generations and remain present in the daily life of Brazilians. Each stripe and each color tells stories of a country that values what is simple, joyful, and functional. <\/p>\n\n\n\n

Stripes and ribbons make up the graphic elements of the visual, evolving from looser, lighter forms to more structured and geometric compositions. The ribbons represent movement, fluidity, and connection to real life\u2014vibrant gestures that intertwine. The stripes, in turn, stem from this same logic, translating the same spirit in scale and rhythm, creating vibrant and versatile backgrounds that reinforce the pop and everyday character of the brand.  <\/p>\n\n\n\n

The result is a rooted yet modern aesthetic, recognizable in the smile, complexion, and gestures of Brazilians. <\/p>\n\n\n\n

This imagery also influences his way of speaking. Consul understands Brazilians like no one else: decades in our homes, closely experiencing the struggles and beauty. This was the inspiration for finding a language that resonates with the diversity of Brazilians, with consistency and charisma. His voice reflects warmth and informality, capturing details of our culture that permeate the domestic environment and the behavior of families. He demonstrates enthusiasm in facilitating everything from household chores to leisure time, also expressing great appreciation for each shared achievement. After all, together, everyone can achieve more. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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