{"id":20301,"date":"2025-11-05T19:04:46","date_gmt":"2025-11-05T22:04:46","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=20301"},"modified":"2025-12-02T11:45:11","modified_gmt":"2025-12-02T14:45:11","slug":"fia","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/fia\/","title":{"rendered":"FIA"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1134005289?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"FIA_Business_School_case_01\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_02-1-1.png\" alt=\"\" class=\"wp-image-20327\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_02-1-1.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_02-1-1-300x169.png 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_03.png\" alt=\"\" class=\"wp-image-20317\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_03.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_03-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_03-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_03-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_03-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_03-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>O&nbsp;reposicionamento estrat\u00e9gico completo&nbsp;foi&nbsp;ancorado no prop\u00f3sito\u202f<strong>\u201cSaber para agir, agir para impactar\u201d<\/strong>, que reconecta o conhecimento \u00e0 pr\u00e1tica. A nova identidade apresenta a\u202fFIA Business&nbsp;School&nbsp;como&nbsp;marca-m\u00e3e&nbsp;unificada, integrando suas diferentes \u00e1reas de atua\u00e7\u00e3o e simplificando a arquitetura de portf\u00f3lio.<\/p>\n\n\n\n<p>A estrat\u00e9gia reposiciona a FIA como uma\u202fescola de neg\u00f3cios que transforma teoria em impacto real, orientada pelo\u202farqu\u00e9tipo do Mago, que simboliza sabedoria e transforma\u00e7\u00e3o. O resultado \u00e9 uma marca\u202fprofunda, realizadora, instigante e acolhedora, com uma narrativa \u00fanica \u2014 sintetizada na&nbsp;tagline\u202f\u201cQuem sabe lidera\u201d\u202f\u2014 que traduz o papel da FIA como ponte entre academia e mercado, entre o saber e o fazer.\u202f&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_04.png\" alt=\"\" class=\"wp-image-20316\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_04.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_04-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_04-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_04-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_04-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_04-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_05.png\" alt=\"\" class=\"wp-image-20315\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_05.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_05-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_05-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_05-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_06.png\" alt=\"\" class=\"wp-image-20314\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_06.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_06-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_06-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_06-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_07.png\" alt=\"\" class=\"wp-image-20313\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_07.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_07-300x169.png 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>MARCA E PLATAFORMA CRIATIVA<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>O&nbsp;rebranding&nbsp;da FIA Business&nbsp;School&nbsp;nasce para traduzir a for\u00e7a do conhecimento em atitude. Uma marca moderna, racional e humana, que reflete o novo olhar de lideran\u00e7a da institui\u00e7\u00e3o, aquele que ilumina caminhos e transforma conhecimento em impacto.&nbsp;<\/p>\n\n\n\n<p>A nova marca parte de uma estrutura l\u00f3gica e coerente, reverenciando o passado nas bordas arredondadas e unindo todas as letras por um fio condutor, s\u00edmbolo da troca constante entre teoria e pr\u00e1tica.&nbsp;<\/p>\n\n\n\n<p>Guiado pelas express\u00f5es criativas a luz que clareia, a l\u00f3gica que encaixa e o fio condutor, o universo visual expressa clareza, profundidade e conex\u00e3o. A paleta de verdes amplia a versatilidade e renova o territ\u00f3rio da marca, enquanto a fotografia refor\u00e7a o protagonismo humano e a transforma\u00e7\u00e3o que nasce do saber.&nbsp;<\/p>\n\n\n\n<p>O universo verbal&nbsp;traduz&nbsp;o impacto da&nbsp;lideran\u00e7a.&nbsp;Mostrando que FIA traz a teoria na pr\u00e1tica&nbsp;com a for\u00e7a de quem sabe liderar, os&nbsp;tons&nbsp;refletem&nbsp;essa rela\u00e7\u00e3o de causa e efeito&nbsp;em express\u00f5es&nbsp;cheias de&nbsp;atitude e confian\u00e7a:&nbsp;\u201cEstudar aqui e liderar onde quiser\u201d, \u201cPra abrir portas e fechar neg\u00f3cios\u201d,&nbsp;\u201cO que a gente reflete em sala vai pro mundo\u201d e&nbsp;\u201cO saber p\u00f4r em pr\u00e1tica.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1134005258?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"FIA_Business_School_case_08\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_09.png\" alt=\"\" class=\"wp-image-20312\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_09.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_09-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_09-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_09-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_10.png\" alt=\"\" class=\"wp-image-20311\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_10.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_10-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1134005227?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"FIA_Business_School_case_11\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>EXPERI\u00caNCIA<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A partir da evolu\u00e7\u00e3o da nova plataforma de branding da&nbsp;FIA Business&nbsp;School, aprimoramos toda a experi\u00eancia da marca, tanto para alunos quanto para clientes de consultoria.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Mapeamos personas e jornadas, identificando dores, barreiras e pontos de fric\u00e7\u00e3o ao longo de cada etapa da rela\u00e7\u00e3o. Em um processo&nbsp;cocriativo&nbsp;com o time da&nbsp;FIA Business&nbsp;School, redesenhamos a jornada ideal, estruturando momentos, mensagens-chave e pontos de contato que serviram de base para o planejamento de comunica\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>Identificamos a oportunidade de construir uma jornada c\u00edclica e conectada, que vai al\u00e9m do fim do curso ou do projeto de consultoria.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A experi\u00eancia agora integra alunos e empresas, fortalecendo v\u00ednculos duradouros e formando um ecossistema de aprendizado e troca cont\u00ednua, capaz de conectar quem est\u00e1 perto e quem est\u00e1 longe.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/11\/FIA_Business_School_case_12.png\" alt=\"\" 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