{"id":20229,"date":"2025-10-22T16:04:55","date_gmt":"2025-10-22T19:04:55","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=20229"},"modified":"2025-10-23T16:00:51","modified_gmt":"2025-10-23T19:00:51","slug":"catarinense","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/catarinense\/","title":{"rendered":"Catarinense"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1129631865?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Catarinense_Site-02\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-03-scaled.jpg\" alt=\"\" class=\"wp-image-20242\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-03-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-03-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-03-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-03-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-03-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-03-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-03-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-04-scaled.jpg\" alt=\"\" class=\"wp-image-20241\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-04-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-04-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-04-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-04-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-04-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-04-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-04-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-05-scaled.jpg\" alt=\"\" class=\"wp-image-20239\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-05-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-05-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-05-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-05-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-05-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-05-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-05-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-06-scaled.jpg\" alt=\"\" class=\"wp-image-20240\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-06-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-06-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-06-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-06-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-06-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-06-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-06-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A solu\u00e7\u00e3o partiu do pr\u00f3prio DNA da marca: o prop\u00f3sito <strong>\u201cSer fonte de sa\u00fade\u201d<\/strong>. Um pilar atemporal, genu\u00edno e conectado ao que a empresa sempre entregou. A partir dele, desenvolvemos um reposicionamento robusto, capaz de unir hist\u00f3ria e futuro, cuidado e inova\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p><strong>1. A for\u00e7a da origem: o conceito de \u201cfonte\u201d<\/strong>&nbsp;<br>Resgatamos e ressignificamos o termo \u201cfonte\u201d como s\u00edmbolo de pureza, movimento e origem. Mais do que um elemento gr\u00e1fico, tornou-se a ess\u00eancia que traduz a credibilidade, a originalidade e o compromisso Catarinense com a sa\u00fade.&nbsp;<\/p>\n\n\n\n<p><strong>2. Nova arquitetura e gest\u00e3o de portf\u00f3lio<\/strong>&nbsp;<br>Criamos um ecossistema claro, liderado pela marca guarda-chuva Catarinense:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marcas hist\u00f3ricas e de qualidade reconhecida, como Melagri\u00e3o, Sadol e Figatil ganham endosso claro e consistente de Catarinense sem perder sua independ\u00eancia e identidade de marca.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Suplementos e vitaminas:<\/strong> reposicionamos \u201cCatarinense Nutri\u00e7\u00e3o\u201d para simplesmente Catarinense, consolidando a proposta de sa\u00fade integral e fortalecendo a presen\u00e7a nacional da categoria.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Identidade clara e relevante<\/strong>&nbsp;<br>A personalidade de marca foi definida alegre, gentil, exigente e protagonista \u2014 um jeito de comunicar cuidado com rigor e otimismo. A nova assinatura sintetiza essa verdade:&nbsp;<\/p>\n\n\n\n<p><strong>Catarinense. A fonte de sa\u00fade do Brasil.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Esse rebranding foi um movimento de reconhecimento: reafirmar um prop\u00f3sito que j\u00e1 pulsava na hist\u00f3ria da empresa, transformando seu legado em uma fonte de sa\u00fade para ainda mais fam\u00edlias brasileiras.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1129631802?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Catarinense_Site-07\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-8-scaled.jpg\" alt=\"\" class=\"wp-image-20231\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-8-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-8-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-8-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-8-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-8-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-8-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-8-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-09-scaled.jpg\" alt=\"\" class=\"wp-image-20238\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-09-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-09-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-09-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-09-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-09-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-09-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-09-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-10-scaled.jpg\" alt=\"\" class=\"wp-image-20237\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-10-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-10-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-10-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-10-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-10-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-10-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-10-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1129631749?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Catarinense_Site-11\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>MARCA E PLATAFORMA CRIATIVA<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>O objetivo foi modernizar a marca Catarinense para consolid\u00e1-la como l\u00edder nacional em sa\u00fade, sem perder o v\u00ednculo com sua hist\u00f3ria. A nova identidade precisava refor\u00e7ar a confian\u00e7a conquistada em oito d\u00e9cadas, ao mesmo tempo em que expandia a relev\u00e2ncia junto ao consumidor final. Com foco em digital, educa\u00e7\u00e3o em sa\u00fade e inova\u00e7\u00e3o no portf\u00f3lio, o rebranding fortalece o posicionamento de \u201cFonte de Sa\u00fade\u201d, conectando a empresa a um p\u00fablico mais amplo, atento a bem-estar, longevidade e qualidade de vida.\u00a0<br>\u00a0<br>O design de marca Catarinense traduz tradi\u00e7\u00e3o e futuro em uma identidade \u00fanica. O logotipo atualizado preserva a ess\u00eancia geom\u00e9trica, mas ganha fluidez e vitalidade, com tipografia inspirada na hist\u00f3ril e cores mais vibrantes que simbolizam energia e confian\u00e7a. A retirada da palavra \u201cPharma\u201d amplia a conex\u00e3o com o p\u00fablico final, refor\u00e7ando o prop\u00f3sito de ser \u201cFonte de Sa\u00fade\u201d. A nova identidade fortalece sua expans\u00e3o nacional, unindo inova\u00e7\u00e3o, educa\u00e7\u00e3o em sa\u00fade e uma narrativa que transborda cuidado e proximidade.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1129631695?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Catarinense_Site-12\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-13-scaled.jpg\" alt=\"\" class=\"wp-image-20236\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-13-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-13-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-13-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-13-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-13-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-13-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-13-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-14-scaled.jpg\" alt=\"\" class=\"wp-image-20235\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-14-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-14-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-14-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-14-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-14-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-14-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-14-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1129631620?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Catarinense_Site-15\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1129631543?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Catarinense_Site-16\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-17-scaled.jpg\" alt=\"\" class=\"wp-image-20234\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-17-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-17-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-17-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-17-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-17-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-17-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-17-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>VERBAL<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Os tons de voz de Catarinense expressam uma fala alegre e s\u00e1bia, expandindo o significado de cuidado e de \u201cfonte\u201d para falar sobre a excel\u00eancia das suas pr\u00e1ticas, seu apre\u00e7o pelo legado e o trabalho para melhorar o futuro e o bem-estar dos brasileiros.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Em t\u00edtulos como \u201cHist\u00f3ria que transborda carinho\u201d, \u201cA excel\u00eancia \u00e9 a nossa principal mat\u00e9ria-prima\u201d, \u201cConhecimento que cuida, perdura \u201c e \u201cFonte de sa\u00fade, fonte de futuro\u201d, Catarinense busca ser reconhecida como a fonte de sa\u00fade, gentileza e conhecimento do Brasil.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-18-scaled.jpg\" alt=\"\" class=\"wp-image-20233\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-18-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-18-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/Catarinense_Site-18-1024x576.jpg 1024w, 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