{"id":20209,"date":"2025-10-20T11:36:07","date_gmt":"2025-10-20T14:36:07","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=20209"},"modified":"2025-10-21T11:34:34","modified_gmt":"2025-10-21T14:34:34","slug":"avivar","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/avivar\/","title":{"rendered":"Avivar"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1128873035?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"AVIVAR_CASE_WEB_01\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1128872991?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"AVIVAR_CASE_WEB_02\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1128872949?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"AVIVAR_CASE_WEB_04\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Partimos de um insight simples: em meio \u00e0 correria e \u00e0 dispers\u00e3o do dia a dia, a Avivar pode ser o convite mineiro para estar presente \u00e0 mesa. Assim nasceu um novo prop\u00f3sito: <strong>dar o gosto de viver \u00e0 mesa.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Mais do que frango congelado, a marca passa a traduzir hospitalidade mineira em praticidade e sabor, equilibrando tradi\u00e7\u00e3o e inova\u00e7\u00e3o. Uma Avivar <strong>mineira com orgulho, feliz no simples, de jeitinho acolhedor e que conquista confian\u00e7a.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Esse posicionamento ganha vida em um portf\u00f3lio completo, que vai dos cortes congelados aos petiscos prontos e receitas t\u00edpicas, sempre pensado para descomplicar a rotina e criar tempo para o que realmente importa. Uma marca que est\u00e1 nos encontros, nos sabores e nas mem\u00f3rias \u2014 <strong>logo ali, perto de voc\u00ea, do interior \u00e0s grandes cidades.<\/strong>&nbsp;<\/p>\n\n\n\n<p>E para traduzir essa entrega, uma tagline que transmite de forma simples e calorosa:&nbsp;<br><strong>Avivar. D\u00e1 vida \u00e0 mesa.<\/strong>&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1128872880?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"AVIVAR_CASE_WEB_05\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_06.jpg\" alt=\"\" class=\"wp-image-20213\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_06.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_06-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_06-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_06-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_06-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_06-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_07.jpg\" alt=\"\" class=\"wp-image-20214\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_07.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_07-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_07-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_07-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_07-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_07-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1128872855?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"AVIVAR_CASE_WEB_08\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_09.jpg\" alt=\"\" class=\"wp-image-20215\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_09.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_09-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_09-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_09-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_09-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_09-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_10.jpg\" alt=\"\" class=\"wp-image-20216\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_10.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_10-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_10-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_10-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_10-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_10-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>MARCA, UNIVERSO VISUAL E VERBAL<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>O redesenho da identidade trouxe um <strong>visual aut\u00eantico e caloroso<\/strong>, inspirado em Minas Gerais, que valoriza simplicidade e proximidade, mas com diferencia\u00e7\u00e3o clara frente \u00e0 concorr\u00eancia.&nbsp;<\/p>\n\n\n\n<p>As embalagens foram repensadas para entregar conveni\u00eancia: <strong>f\u00e1ceis de entender, de preparar e de consumir.<\/strong>&nbsp;<br>Do almo\u00e7o r\u00e1pido ao jantar de domingo, tudo comunica o mesmo convite: <strong>aproveitar a vida com mais sabor.<\/strong>&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1128872776?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"AVIVAR_CASE_WEB_11\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_12.jpg\" alt=\"\" class=\"wp-image-20217\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_12.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_12-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_12-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_12-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_12-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_12-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_13-1.jpg\" alt=\"\" class=\"wp-image-20218\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_13-1.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_13-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_13-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_13-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_13-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_13-1-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_14.jpg\" alt=\"\" class=\"wp-image-20219\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_14.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_14-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_14-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_14-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_14-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/AVIVAR_CASE_WEB_14-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1128872713?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; 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