{"id":2013,"date":"2023-04-14T19:01:05","date_gmt":"2023-04-14T22:01:05","guid":{"rendered":"http:\/\/anacouto.com.br\/?post_type=cases&#038;p=2013"},"modified":"2024-09-26T10:32:55","modified_gmt":"2024-09-26T13:32:55","slug":"stam","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/stam\/","title":{"rendered":"Stam"},"content":{"rendered":"<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/817790177?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-14-1024x576.webp\" alt=\"\" class=\"wp-image-2016\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-14-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-14-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-14-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-14-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-14-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-03-1024x576.webp\" alt=\"\" class=\"wp-image-2017\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-03-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-03-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-03-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-03-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-03-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-04-1024x576.webp\" alt=\"\" class=\"wp-image-2018\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-04-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-04-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-04-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-04-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-04-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Estrat\u00e9gia<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Durante a fase de diagn\u00f3stico, as pesquisas deixaram evidente que os consumidores possu\u00edam uma mem\u00f3ria afetiva com a Marca Stam, que remontava \u00e0 inf\u00e2ncia e a momentos importantes em suas vidas.<\/p>\n\n\n\n<p>A partir dessa descoberta e em sintonia com a vis\u00e3o de mundo da Stam, definiu-se o prop\u00f3sito de &#8220;abrir espa\u00e7os para novas hist\u00f3rias\u201d, capaz de engajar as pessoas, indo al\u00e9m do discurso da seguran\u00e7a e estimulando que novos cap\u00edtulos possam ser vividos.<\/p>\n\n\n\n<p>Era preciso tamb\u00e9m destacar a proposta de valor do portf\u00f3lio de produtos da Stam, de solu\u00e7\u00f5es essenciais \u00e0s mais exigentes em termo de design, performance e tecnologia.<\/p>\n\n\n\n<p>Dessa forma, a Marca se torna ainda mais antenada e companheira, mostrando que est\u00e1 sempre pronta para guiar seus clientes no mundo das ferragens e ajud\u00e1-los a construir novas hist\u00f3rias.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-05-1024x576.webp\" alt=\"\" class=\"wp-image-2019\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-05-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-05-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-05-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-05-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-05-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-15-1024x576.webp\" alt=\"\" class=\"wp-image-2020\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-15-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-15-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-15-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-15-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-15-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-16-1024x576.webp\" alt=\"\" class=\"wp-image-2021\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-16-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-16-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-16-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-16-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-16-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/818754209?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Cria\u00e7\u00e3o e<br>Experi\u00eancia<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A Marca Stam evoluiu para responder \u00e0 sua estrat\u00e9gia e vis\u00e3o de futuro, mas garantindo respeito ao seu legado. Com um desenho mais moderno e fluido, preservamos a cor laranja como cor principal. A express\u00e3o visual ganhou mais seguran\u00e7a e propriedade para expressar a hist\u00f3ria da Marca com diferentes comportamentos para dialogar com diferentes necessidades dos consumidores.<\/p>\n\n\n\n<p>Os tons de voz e territ\u00f3rio foram criados para abrir rela\u00e7\u00f5es, destravar caminhos e criar conversas seguras. A Marca se prop\u00f5e a trazer conte\u00fados relevantes que inspiram, incentivam e guiam as pessoas para as melhores escolhas.<\/p>\n\n\n\n<p>E com o entendimento de diferentes tipos de lojas, a experi\u00eancia com a Marca Stam ganha vida por meio de embalagens e expositores que se inspiram nas diagonais das portas se abrindo, criando uma diferencia\u00e7\u00e3o no mercado. Al\u00e9m disso, a disposi\u00e7\u00e3o dos produtos e informa\u00e7\u00f5es nos pontos de venda destaca a proposta de valor do portf\u00f3lio da Stam.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-09-1024x576.webp\" alt=\"\" class=\"wp-image-2022\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-09-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-09-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-09-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-09-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-09-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Communication<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Mapeamos os clusters para entender com quem ir\u00edamos falar e definimos os principais argumentos de comunica\u00e7\u00e3o: reconhecimento nacional, compromisso social com a comunidade, empenho em tecnologia para a excel\u00eancia e no esfor\u00e7o em construir rela\u00e7\u00f5es que abrem caminhos.&nbsp; A partir destes elementos, identificamos que era hora de Stam movimentar a categoria, falando com mais pessoas e assumindo sua posi\u00e7\u00e3o de l\u00edder, em um contexto em que a concorr\u00eancia apostava em argumentos funcionais sobre seguran\u00e7a.<\/p>\n\n\n\n<p>Propondo a tomada de atitude para explorar novos caminhos, desenvolvemos a Brand Idea e a tagline \u201cGire a pr\u00f3xima chave\u201d, que convida as pessoas para aproveitar a liberdade e sair da mesmice. Para que essa narrativa tome forma, desenvolvemos tamb\u00e9m a estrat\u00e9gia de m\u00eddia para a marca, baseada em um mix de canais on-line e off-line, al\u00e9m de eventos, de forma que a marca ganhe destaque e presen\u00e7a na vida dos p\u00fablicos-alvo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam3-1024x576.webp\" alt=\"\" class=\"wp-image-2023\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam3-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam3-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam3-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam3-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam3.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-1024x576.webp\" alt=\"\" class=\"wp-image-2024\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-17-1024x576.webp\" alt=\"\" class=\"wp-image-2025\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-17-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-17-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-17-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-17-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam-17-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam1-1024x576.webp\" alt=\"\" class=\"wp-image-2026\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_Stam1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,17,19,22,30],"class_list":["post-2013","cases","type-cases","status-publish","hentry","categorias_de_cases-comunicacao","categorias_de_cases-estrategia","categorias_de_cases-experiencia","categorias_de_cases-marca","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":1,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2013\/revisions"}],"predecessor-version":[{"id":14453,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/2013\/revisions\/14453"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=2013"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=2013"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=2013"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=2013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}