{"id":20083,"date":"2025-10-16T18:30:18","date_gmt":"2025-10-16T21:30:18","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=20083"},"modified":"2026-04-27T10:15:53","modified_gmt":"2026-04-27T13:15:53","slug":"costa-foods-brasil","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/costa-foods-brasil\/","title":{"rendered":"Costa Foods Brasil"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1128019564?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"1 (1)\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/2-scaled.png\" alt=\"\" class=\"wp-image-20087\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/2-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/2-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/2-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1128019550?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"3\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A resposta surgiu a partir de uma tens\u00e3o do mercado: em um mundo onde pessoas estavam virando m\u00e9tricas de lucro, era preciso resgatar o valor humano e responsabilidade por tr\u00e1s de cada processo e inten\u00e7\u00e3o de grandes empresas. Costa Foods Brasil nasce, ent\u00e3o, para colocar as pessoas no centro \u2014 sejam consumidores, colaboradores ou parceiros \u2014 e mostrar que excel\u00eancia se constr\u00f3i a partir do cuidado com as pessoas e com os detalhes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Da tradi\u00e7\u00e3o calorosa de Minas para o mundo, definimos um posicionamento que une integridade, robustez e internacionaliza\u00e7\u00e3o. Costa Foods Brasil se apresenta como uma marca mineira que nasceu para levar o jeito de fazer bem-feito para inspirar neg\u00f3cios globais, conectando cuidado, excel\u00eancia e ambi\u00e7\u00e3o em cada entrega.\u00a0<\/p>\n\n\n\n<p>Costa Foods Brasil acredita no poder de fazer junto, de transformar cuidado em excel\u00eancia e de projetar o que Minas tem de melhor para al\u00e9m de suas fronteiras.\u202f Uma Marca de ra\u00edz mineira, for\u00e7a global.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/4-scaled.png\" alt=\"\" class=\"wp-image-20093\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/4-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/4-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/4-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/5-scaled.png\" alt=\"\" class=\"wp-image-20092\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/5-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/5-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/5-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/6-scaled.png\" alt=\"\" class=\"wp-image-20091\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/6-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/6-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/6-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/7-1-scaled.png\" alt=\"\" class=\"wp-image-20090\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/7-1-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/7-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/7-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/7-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/7-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/7-1-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/7-1-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>MARCA, UNIVERSO VISUAL E VERBAL<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A partir do posicionamento definido, o pr\u00f3ximo passo foi dar forma \u00e0 Costa Foods Brasil. A cria\u00e7\u00e3o da marca traduz em linguagem concreta aquilo que j\u00e1 estava claro na estrat\u00e9gia: uma empresa que nasce das ra\u00edzes mineiras para se projetar com for\u00e7a global.\u00a0<\/p>\n\n\n\n<p>No universo visual, o verde foi escolhido como cor principal para destacar a marca no mercado e simbolizar vitalidade e crescimento. Os grafismos do universo visual da Costa Foods Brasil t\u00eam inspira\u00e7\u00e3o no globo, refletindo a voca\u00e7\u00e3o da marca para a globaliza\u00e7\u00e3o. As formas din\u00e2micas traduzem movimento cont\u00ednuo, remetendo \u00e0 log\u00edstica e ao transporte que conectam origens e destinos, simbolizando a presen\u00e7a ampla e integrada da empresa no mercado. \u00a0<br>No universo verbal, a narrativa equilibra afeto e ambi\u00e7\u00e3o. A tradi\u00e7\u00e3o cuidadosa de Minas se soma \u00e0 excel\u00eancia e \u00e0 vis\u00e3o de futuro, criando uma voz firme e confi\u00e1vel, trazendo express\u00f5es pr\u00f3ximas e inspiradoras: &#8220;Paladar com v\u00e1rios sotaques.&#8221;, &#8220;Logo ali, do outro lado do mundo&#8221;, &#8220;Minas \u00e9 nossa origem. O mundo, nosso caminho.&#8221;, &#8220;Padr\u00e3o mineiro para conquistar o mundo&#8221;.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/8-scaled.png\" alt=\"\" class=\"wp-image-20089\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/8-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/8-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/8-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/8-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/8-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/8-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/9-scaled.png\" alt=\"\" class=\"wp-image-20088\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/9-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/9-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/9-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/10-scaled.png\" alt=\"\" class=\"wp-image-20095\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/10-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/10-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/10-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/11-scaled.png\" alt=\"\" class=\"wp-image-20094\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/11-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/11-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/11-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>","protected":false},"template":"","tags":[49,95],"wp_pattern_category":[276,271],"categorias_de_cases":[17,30],"class_list":["post-20083","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-marca","categorias_de_cases-estrategia","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/20083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":3,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/20083\/revisions"}],"predecessor-version":[{"id":20098,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/20083\/revisions\/20098"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=20083"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=20083"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=20083"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=20083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}