{"id":19997,"date":"2025-10-10T14:34:51","date_gmt":"2025-10-10T17:34:51","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=19997"},"modified":"2025-10-16T18:31:28","modified_gmt":"2025-10-16T21:31:28","slug":"hdi-seguros","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/hdi-seguros\/","title":{"rendered":"HDI SEGUROS"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_03.png\" alt=\"\" class=\"wp-image-19988\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_03.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_03-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_03-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_03-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_03-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_03-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_04.png\" alt=\"\" class=\"wp-image-19987\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_04.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_04-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_04-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_04-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_04-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_04-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>O reposicionamento foi desenhado para potencializar o papel da HDI como resposta segura em um mundo repleto de incertezas. O mote \u00e9 funcional, mas tamb\u00e9m emocional: \u00e9 a tranquilidade de saber que, quando algo sai do planejado, a HDI est\u00e1 presente para resolver.&nbsp;<\/p>\n\n\n\n<p>A marca nasce da ess\u00eancia da HDI: entregar um seguro que realmente funciona, de forma pr\u00e1tica, transparente e confi\u00e1vel. Esse esp\u00edrito \u00e9 sintetizado na tagline \u201cCerteza que te deixa seguro\u201d, uma afirma\u00e7\u00e3o clara do prop\u00f3sito da companhia. O novo posicionamento traduz a for\u00e7a da HDI no Brasil e reafirma seu protagonismo no Grupo.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Como uma parceira estrat\u00e9gica da HDI, a ag\u00eancia \u00e9 respons\u00e1vel da estrat\u00e9gia da marca at\u00e9 a execu\u00e7\u00e3o da campanha em m\u00eddia nacional, OOH, digital e filme.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_06.png\" alt=\"\" class=\"wp-image-19986\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_06.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_06-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_06-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_06-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_06-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_06-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1126258312?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"HDI-Case-Site-Step_07_Vide\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_08.png\" alt=\"\" class=\"wp-image-19985\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_08.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_08-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_08-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_08-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_08-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_08-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>CRIA\u00c7\u00c3O<\/strong>&nbsp;<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Mais do que uma campanha publicit\u00e1ria, o projeto representa o fortalecimento da parceria entre HDI e anacouto. Um processo de colabora\u00e7\u00e3o que uniu estrat\u00e9gia, cria\u00e7\u00e3o e execu\u00e7\u00e3o em todas as etapas, resultando em uma comunica\u00e7\u00e3o que refor\u00e7a o compromisso da seguradora com efici\u00eancia, clareza e proximidade.&nbsp;<\/p>\n\n\n\n<p>Com conceito criativo&nbsp;tamb\u00e9m assinados pela anacouto, a campanha apresenta o \u201cIncerto\u201d, um vil\u00e3o atrapalhado e mal-ajambrado que nunca consegue vencer quando a HDI est\u00e1 por perto. Ele encarna tudo aquilo que pode dar errado no dia a dia, mas perde espa\u00e7o diante da certeza, da precis\u00e3o e da efici\u00eancia que a marca oferece.&nbsp;<\/p>\n\n\n\n<p>As pe\u00e7as exploram humor leve e situacional, com frases como \u201co incerto vai ter que procurar outra ocupa\u00e7\u00e3o\u201d e \u201ca alegria do incerto dura pouco\u201d, refor\u00e7ando que com a certeza de HDI, o incerto n\u00e3o tem vez.&nbsp;<\/p>\n\n\n\n<p>O resultado \u00e9 uma comunica\u00e7\u00e3o aspiracional,&nbsp;emocionalmente relevante e com um humor estrat\u00e9gico, com grande potencial de awareness.&nbsp;<\/p>\n\n\n\n<p>HDI \u00e9 a certeza que te deixa seguro. \u00c9 um seguro consolidado no mercado, que funciona bem de verdade quando voc\u00ea precisa, por isso com ele o incerto n\u00e3o tem vez.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1126258243?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"HDI-Case-Site-Step_10_Video\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_11.png\" alt=\"\" class=\"wp-image-19984\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_11.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/10\/HDI-Case-Site-Step_11-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"template":"","tags":[49,60],"wp_pattern_category":[269,276],"categorias_de_cases":[11],"class_list":["post-19997","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-comunicacao","categorias_de_cases-comunicacao"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":2,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19997\/revisions"}],"predecessor-version":[{"id":20002,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19997\/revisions\/20002"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=19997"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=19997"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=19997"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=19997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}