{"id":19921,"date":"2025-09-30T15:08:05","date_gmt":"2025-09-30T18:08:05","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=19921"},"modified":"2026-04-27T10:51:55","modified_gmt":"2026-04-27T13:51:55","slug":"neon-2","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/neon-2\/","title":{"rendered":"Neon"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1123284564?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"1\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/3-2-scaled.jpg\" alt=\"\" class=\"wp-image-19926\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/3-2-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/3-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/3-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/3-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/3-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/3-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/3-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1123287432?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"4\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Atrav\u00e9s de entrevistas em profundidade com executivos, grupos focais com clientes e an\u00e1lise de mercado, ficou claro que a Neon j\u00e1 reunia ativos poderosos \u2014 tecnologia simples e um prop\u00f3sito solid\u00e1rio que engajava time e clientes. Por\u00e9m tamb\u00e9m carregava fragilidades: uma comunica\u00e7\u00e3o percebida como \u201cinfantil\u201d, pouco diferencial frente aos concorrentes e baixa percep\u00e7\u00e3o de valor em alguns produtos de cr\u00e9dito.&nbsp;<\/p>\n\n\n\n<p>A partir desse diagn\u00f3stico e de um estudo profundo sobre a ess\u00eancia do esp\u00edrito empreendedor, chegamos ao novo prop\u00f3sito de Neon: <strong>\u201cFazer seu dinheiro fluir \u00e9 fazer seu mundo crescer\u201d<\/strong>, traduzindo o papel da marca em transformar o dinheiro em um motor de prosperidade individual e coletiva.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/5-1-scaled.jpg\" alt=\"\" class=\"wp-image-19927\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/5-1-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/5-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/5-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/5-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/5-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/5-1-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/5-1-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1123287296?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"6\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/7-scaled.jpg\" alt=\"\" class=\"wp-image-19928\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/7-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/7-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/7-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/7-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/7-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/7-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/7-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1123302687?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"8\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1123287236?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"9\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/10-scaled.jpg\" alt=\"\" class=\"wp-image-19929\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/10-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/10-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/10-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/10-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/10-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/10-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/10-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>MARCA, UNIVERSO VISUAL E VERBAL<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A nova linguagem da Neon traduz esse salto. O azul caracter\u00edstico e o gradiente seguem como diferenciais, agora aplicados em uma marca mais estruturada e com mais clareza \u2014 transmitindo fluidez, energia e flexibilidade. Uma marca que se diferencia no mercado, se afastando de c\u00f3digos comuns de startup para afirmar consist\u00eancia e maturidade.&nbsp;<\/p>\n\n\n\n<p>No <strong>universo verbal<\/strong>, a Neon ganha for\u00e7a ao unir otimismo e clareza, trazendo express\u00f5es que estimulam a\u00e7\u00e3o e confian\u00e7a: <em>\u201cPra crescer no azul\u201d<\/em>, <em>\u201cDinheiro entra, vida movimenta\u201d<\/em>, <em>\u201c\u00c9 a chance do sim\u201d<\/em>. Mensagens que falam direto ao cotidiano das pessoas, mostrando que cada escolha financeira pode abrir novos caminhos.&nbsp;<\/p>\n\n\n\n<p>Visual e verbal se encontram em uma mesma narrativa: a de uma Neon mais relevante, energ\u00e9tica e confi\u00e1vel, preparada para transformar cada cliente em protagonista do pr\u00f3prio crescimento.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1123284540?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"11\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1123284473?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"12\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1123284440?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"13\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/14-scaled.jpg\" alt=\"\" class=\"wp-image-19930\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/14-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/14-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/14-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/14-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/14-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/14-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/14-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/15-scaled.jpg\" alt=\"\" class=\"wp-image-19931\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/15-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/15-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/15-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/15-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/15-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/15-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/15-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/16-scaled.jpg\" alt=\"\" class=\"wp-image-19932\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/16-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/16-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/16-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/16-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/16-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/16-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/16-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/17-scaled.jpg\" alt=\"\" class=\"wp-image-19933\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/17-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/17-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/17-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/17-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/17-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/17-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/17-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/18-scaled.jpg\" alt=\"\" class=\"wp-image-19934\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/18-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/18-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/18-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/18-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/18-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/18-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/09\/18-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"template":"","tags":[49,73,95],"wp_pattern_category":[273,276,271],"categorias_de_cases":[22,30],"class_list":["post-19921","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-branding","tag-marca","categorias_de_cases-marca","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":3,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19921\/revisions"}],"predecessor-version":[{"id":19936,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19921\/revisions\/19936"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=19921"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=19921"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=19921"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=19921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}