{"id":1984,"date":"2023-04-20T11:47:19","date_gmt":"2023-04-20T14:47:19","guid":{"rendered":"http:\/\/anacouto.com.br\/?post_type=cases&#038;p=1984"},"modified":"2024-09-26T10:30:53","modified_gmt":"2024-09-26T13:30:53","slug":"zuk","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/zuk\/","title":{"rendered":"Zuk"},"content":{"rendered":"<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/816955742?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_03-1024x576.webp\" alt=\"\" class=\"wp-image-1987\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_03-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_03-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_03-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_03-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_03.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_03-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1988\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_03-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_03-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_03-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_03-scaled-1-1536x865.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_03-scaled-1-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/816955798?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_05-scaled-1-1024x576.webp\" alt=\"\" class=\"wp-image-1989\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_05-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_05-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_05-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_05-scaled-1-1536x865.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUK_Case_Site_05-scaled-1-2048x1153.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/819525598?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_08-1024x576.webp\" alt=\"\" class=\"wp-image-1990\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_08-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_08-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_08-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_08-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_08.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Estrat\u00e9gia<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A investiga\u00e7\u00e3o do diagn\u00f3stico passou por entrevistas de profundidade com executivos da empresa, clientes B2B, consumidores finais&nbsp;&nbsp; e an\u00e1lises de mercado e de concorr\u00eancia. No decorrer do processo, examinando os aprendizados, identificamos uma for\u00e7a poderosa: com hist\u00f3rico no leil\u00e3o, Zukerman tinha em seu DNA, o espet\u00e1culo.<\/p>\n\n\n\n<p>A partir da\u00ed, unimos esse talento para resolver uma das maiores dores do mercado: a burocracia das transa\u00e7\u00f5es imobili\u00e1rias.<\/p>\n\n\n\n<p>Seu talento para criar experi\u00eancias memor\u00e1veis \u00e9 logo percebido quando conduz as pessoas ao longo de suas jornadas, sejam elas digitais ou presenciais. E como um mago dos encontros, cria a combina\u00e7\u00e3o ideal entre pessoas e im\u00f3veis.&nbsp; Sempre usando intelig\u00eancia de dados para criar momentos fant\u00e1sticos,&nbsp; traz mais entusiasmo para jornada.<\/p>\n\n\n\n<p>Em seu posicionamento, traduz sua capacidade de unir a efici\u00eancia digital com calor humano e lembra que com ela o fant\u00e1stico bate a porta.<\/p>\n\n\n\n<p>Mais do que diminuir as chatices, uma Marca impressionante, otimista, arrojada e experiente veio fazer do chato algo fant\u00e1stico. E \u00e9 assim que Zukerman se transforma em Zuk.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/819526973?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_10-1024x576.webp\" alt=\"\" class=\"wp-image-1991\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_10-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_10-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_10-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_10-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_10.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_11-1024x576.webp\" alt=\"\" class=\"wp-image-1992\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_11-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_11-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_11-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_11-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_11.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_13-1024x576.webp\" alt=\"\" class=\"wp-image-1993\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_13-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_13-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_13-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_13-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_13.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_14-1024x576.webp\" alt=\"\" class=\"wp-image-1994\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_14-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_14-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_14-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_14-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_14.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Naming<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>O desafio do projeto era mergulhar na nova proposta de valor prevalecendo a mem\u00f3ria da trajet\u00f3ria da marca. A inten\u00e7\u00e3o era criar nomes que avan\u00e7assem no territ\u00f3rio de encantamento com uma constru\u00e7\u00e3o mais flex\u00edvel e fresca.<\/p>\n\n\n\n<p>Amig\u00e1vel, curto e m\u00e1gico, &#8220;Zuk&#8221; equilibra estrategicamente a ess\u00eancia de Zukerman ao manter a sua solidez, sendo capaz de acompanhar a moderniza\u00e7\u00e3o do neg\u00f3cio com uma constru\u00e7\u00e3o mais pr\u00f3xima do universo digital.&nbsp;<\/p>\n\n\n\n<p>Criativamente, vai al\u00e9m: &#8220;Zuk&#8221; soa como um apelido e uma onomatopeia, um &#8220;feiti\u00e7o&#8221; lan\u00e7ado que torna o chato algo fant\u00e1stico. Dessa forma, tem o potencial de ser mais duradouro e adapt\u00e1vel \u00e0s transforma\u00e7\u00f5es futuras da marca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/819527026?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_16-1024x576.webp\" alt=\"\" class=\"wp-image-1995\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_16-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_16-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_16-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_16-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_16.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_17-1024x576.webp\" alt=\"\" class=\"wp-image-1996\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_17-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_17-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_17-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_17-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_17.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/ZUk_LAD_18.gif\" alt=\"\" class=\"wp-image-1997\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Cria\u00e7\u00e3o<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A nova marca e express\u00e3o de Zuk permitem uma modularidade e diversidade de aplica\u00e7\u00f5es trazendo elasticidade para a linguagem em diversos pontos de contato. O logotipo assume diferentes combina\u00e7\u00f5es, se adaptando aos diferentes espa\u00e7os de forma s\u00f3lida e harmoniosa.&nbsp;<\/p>\n\n\n\n<p>O logotipo \u00e9 arrojado e marcante. Reflete o novo momento de Zuk com performance e aten\u00e7\u00e3o para o mundo digital. Sua constru\u00e7\u00e3o traz diagonais expressivas que lembram portas se abrindo e destacam a marca na linguagem visual.&nbsp;<\/p>\n\n\n\n<p>&nbsp;A ilustra\u00e7\u00e3o e fotografia apresentam Zuk como uma Marca real e inspiradora. Com foco nas pessoas e seus momentos transmitindo aconchego e confian\u00e7a.&nbsp;A nova paleta de cores \u00e9 vibrante e convidativa, refletindo a personalidade otimista da Marca&nbsp; e convive com uma tipografia que apresenta a experi\u00eancia do neg\u00f3cio de forma pr\u00f3xima e inspiradora. A tipografia de apoio \u00e9 simples e digital, trazendo clareza e auxiliando a simplificar a linguagem do universo dos im\u00f3veis.&nbsp;<\/p>\n\n\n\n<p><strong>UNIVERSO VERBAL<\/strong><\/p>\n\n\n\n<p>&nbsp;Para traduzir em atitude de fala o prop\u00f3sito de &#8220;Fazer do chato algo fant\u00e1stico&#8221;, criamos tons de voz que desmistifiquem e aprofundem o universo do leil\u00e3o e realcem tamb\u00e9m a camada de encantamento deste segmento.<\/p>\n\n\n\n<p>\u00a0Zuk se torna uma marca que fala em <strong>&#8220;Fantastiqu\u00eas&#8221;,<\/strong> com vocabul\u00e1rio inspirador e que remete ao espet\u00e1culo de forma propriet\u00e1ria; <strong>&#8220;Sentimento que Fala&#8221;<\/strong> que traz a emo\u00e7\u00e3o certa para o discurso e o <strong>&#8220;Siga A Minha Voz&#8221;,<\/strong> que transmite confian\u00e7a para conduzir as pessoas pelo processo do leil\u00e3o at\u00e9 a entrada no im\u00f3vel.\u00a0\u00a0Esses recursos s\u00e3o poss\u00edveis gra\u00e7as \u00e0 sintonia com o arqu\u00e9tipo do mago, que permite destravar conhecimentos de maneira transformadora.\u00a0<\/p>\n\n\n\n<p>Em t\u00edtulos como <strong>&#8220;Se o leil\u00e3o \u00e9 um espet\u00e1culo, imagina a vista do seu novo escrit\u00f3rio.&#8221;<\/strong>; <strong>&#8220;Zuk! A desconfian\u00e7a desapareceu.&#8221;<\/strong> e <strong>&#8220;Pra se maravilhar do leil\u00e3o ao open house.&#8221;<\/strong>, equilibramos textos que combinam cen\u00e1rios, etapas do leil\u00e3o e express\u00f5es fant\u00e1sticas, inclusive tornando o nome &#8220;Zuk&#8221; uma onomatopeia, tal qual um feiti\u00e7o capaz de descomplicar e surpreender nossos consumidores do in\u00edcio ao fim de suas jornadas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_19-1024x576.webp\" alt=\"\" class=\"wp-image-1998\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_19-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_19-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_19-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_19-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/Case_ZUK_Site_19.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/819527086?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[17,22,24,30],"class_list":["post-1984","cases","type-cases","status-publish","hentry","categorias_de_cases-estrategia","categorias_de_cases-marca","categorias_de_cases-naming","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":1,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1984\/revisions"}],"predecessor-version":[{"id":18089,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1984\/revisions\/18089"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=1984"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=1984"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=1984"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=1984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}