{"id":19393,"date":"2025-06-30T19:47:30","date_gmt":"2025-06-30T22:47:30","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=19393"},"modified":"2025-06-30T20:16:52","modified_gmt":"2025-06-30T23:16:52","slug":"intelbras-grandes-projetos","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/intelbras-grandes-projetos\/","title":{"rendered":"Intelbras \u2013 Large Projects"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1097681665?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"STEP-002\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-1.png\" alt=\"\" class=\"wp-image-19399\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-1.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-004-1024x576.png\" alt=\"\" class=\"wp-image-19400\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-004-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-004-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-004-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-004-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-004-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-004.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>COMMUNICATION<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The campaign targeting the B2G audience was created with the goal of building a new perception: positioning Intelbras as a technological partner for large public and private projects. It was time to show that the brand has expertise and complete solutions in connectivity, security, and energy, capable of transforming entire neighborhoods into smart ecosystems.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this ambition, we created a campaign that communicates innovation with impact. A sophisticated, technological film was the central point of the narrative, highlighting Intelbras&#039; ability to integrate different tailor-made solutions for large demands. The media strategy was integrated, combining presence on digital channels with placements in strategic locations and squares. More than just visibility, the result was the reinforcement of the brand&#039;s authority in a territory of high complexity and high added value.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-005.gif\" alt=\"\" class=\"wp-image-19401\"\/><\/figure>","protected":false},"template":"","tags":[49,73],"wp_pattern_category":[273,269,276],"categorias_de_cases":[11,17],"class_list":["post-19393","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-branding","categorias_de_cases-comunicacao","categorias_de_cases-estrategia"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":7,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19393\/revisions"}],"predecessor-version":[{"id":19409,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19393\/revisions\/19409"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=19393"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=19393"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=19393"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=19393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}