{"id":19378,"date":"2025-06-30T19:35:33","date_gmt":"2025-06-30T22:35:33","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=19378"},"modified":"2025-06-30T20:16:25","modified_gmt":"2025-06-30T23:16:25","slug":"intelbras-campanha-do-seu-jeito","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/intelbras-campanha-do-seu-jeito\/","title":{"rendered":"Intelbras: Do seu jeito"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1097678565?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"STEP-002\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003.png\" alt=\"\" class=\"wp-image-19385\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-003-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1097678583?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"STEP-004\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>COMUNICA\u00c7\u00c3O<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A campanha para o consumidor final marcou a estreia da submarca \u201cDo Seu Jeito\u201d, uma linha voltada ao varejo que traduz, de forma simples e funcional, o novo posicionamento da Intelbras. O desafio era apresentar a proposta de valor para um p\u00fablico que busca solu\u00e7\u00f5es pr\u00e1ticas, acess\u00edveis e que ofere\u00e7am autonomia no uso.&nbsp;<\/p>\n\n\n\n<p>Criamos uma comunica\u00e7\u00e3o leve e did\u00e1tica, a partir do conceito: Intelbras Do seu jeito. Uma linha de produtos que, de um jeito ou de outro, resolve pra voc\u00ea. Em tr\u00eas filmes de 15 segundos, os produtos fechadura digital, c\u00e2mera de seguran\u00e7a e dispositivos de casa inteligente protagonizam duas situa\u00e7\u00f5es diferentes ao mesmo tempo.&nbsp;A narrativa mostrou que a tecnologia da Intelbras se adapta a diferentes necessidades, sempre pronta para resolver &#8211; do jeito que o consumidor preferir. A campanha foi veiculada com estrat\u00e9gia integrada de m\u00eddia offline e online, gerando aproxima\u00e7\u00e3o com o p\u00fablico e impulsionando reconhecimento, convers\u00e3o e vendas no varejo.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1097678617?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"STEP-005\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-006-1024x576.png\" alt=\"\" class=\"wp-image-19388\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-006-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-006-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-006-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-006-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-006-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-006.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-008.png\" alt=\"\" class=\"wp-image-19389\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-008.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-008-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-008-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-008-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-008-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/06\/STEP-008-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>","protected":false},"template":"","tags":[49,73],"wp_pattern_category":[273,269,276],"categorias_de_cases":[11,17],"class_list":["post-19378","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-branding","categorias_de_cases-comunicacao","categorias_de_cases-estrategia"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":15,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19378\/revisions"}],"predecessor-version":[{"id":19413,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19378\/revisions\/19413"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=19378"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=19378"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=19378"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=19378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}