{"id":19247,"date":"2025-05-28T10:40:44","date_gmt":"2025-05-28T13:40:44","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=19247"},"modified":"2025-05-29T10:35:24","modified_gmt":"2025-05-29T13:35:24","slug":"tirolez","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/tirolez\/","title":{"rendered":"Tirolez"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1088173029?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1088173045?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1088173085?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>ESTRAT\u00c9GIA<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A jornada de transforma\u00e7\u00e3o da Tirolez come\u00e7ou com um diagn\u00f3stico extenso, passando por visitas t\u00e9cnicas \u00e0s f\u00e1bricas, entrevistas em profundidade com executivos e consumidores, grupos focais, pesquisa quantitativa e uma an\u00e1lise detalhada de mercado. \u200b<\/p>\n\n\n\n<p>Enquanto a categoria se apoiava exclusivamente na tradi\u00e7\u00e3o, qualidade e sabor, descobrimos na Tirolez algo muito poderoso: pessoas orgulhosas de fazerem parte de uma empresa que vai al\u00e9m de ser apenas uma f\u00e1brica de queijos. A Tirolez cultiva uma cultura que inspira mais do que produ\u00e7\u00e3o, mas tamb\u00e9m aprendizado constante. Com um DNA inovador, a empresa tamb\u00e9m se destacou ao criar categorias como a de queijos light e produtos como os cremes de ricota e de queijo minas e, mais recentemente, o stick de mussarela.\u200b<\/p>\n\n\n\n<p>A paix\u00e3o das pessoas da Tirolez por descobrir e aprender sobre queijos \u00e9 evidente. O queijo, mais do que um produto, \u00e9 um elo que conecta pessoas, d\u00e1 vida a rituais e torna tudo mais saboroso. Assim, a Tirolez adotou como prop\u00f3sito a afirma\u00e7\u00e3o de que &#8220;\u00e9 saboroso alimentar o melhor de n\u00f3s&#8221;.\u200b<\/p>\n\n\n\n<p>Com base nesse prop\u00f3sito, constru\u00edmos uma personalidade apaixonada, inventiva, dedicada e encorajadora. E uma experi\u00eancia que se prop\u00f5e a levar queijos para todos os gostos e ocasi\u00f5es, aprimora rotinas e rituais, e constr\u00f3i a jornada da queijologia. Essa jornada \u00e9 como uma escola de saberes e sabores, que incentiva as pessoas a descobrirem e saborearem experi\u00eancias novas que despertam o melhor de cada um.\u200b<\/p>\n\n\n\n<p>Toda a estrat\u00e9gia \u00e9 sintetizada na tagline &#8220;melhor a cada queijo&#8221;. Essa frase inspira o aprimoramento pessoal, fala sobre fideliza\u00e7\u00e3o ao mostrar a diversidade e amplitude do portf\u00f3lio, fortalece a ideia de crescimento atrav\u00e9s de novas experi\u00eancias e refor\u00e7a a credibilidade e qualidade da Tirolez, desde os processos internos at\u00e9 a jornada de experi\u00eancia do consumidor.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1088173146?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1088753781?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1088753834?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/08-scaled.png\" alt=\"\" class=\"wp-image-19304\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/08-scaled.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/08-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/08-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/08-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/08-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/08-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/08-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong>MARCA<\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>O desenho da marca foi refinado para eliminar os ru\u00eddos e excessos de efeitos gr\u00e1ficos presentes na faixa amarela caracter\u00edstica da marca, que ganhou mais iconicidade e clareza visual, otimizando sua leitura e garantindo mais pot\u00eancia em suas aplica\u00e7\u00f5es. \u200b<\/p>\n\n\n\n<p>Para o logotipo, foi desenhado uma nova tipografia com uma personalidade mais marcante e \u00fanica, sem perder o reconhecimento da marca original.\u200b<\/p>\n\n\n\n<p>Atrav\u00e9s de um trabalho minucioso em conjunto com o est\u00fadio de ilustra\u00e7\u00e3o Mascoteria, atualizamos o desenho do mascote presente na marca, saindo de uma ilustra\u00e7\u00e3o bidimensional para para um acabamento tridimensional, mais moderno e maduro, mantendo o carisma natural do personagem.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/09-1024x576.jpg\" alt=\"\" class=\"wp-image-19258\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/09-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/09-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/09-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/09-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/09-18x10.jpg 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/09.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/10.jpg\" alt=\"\" class=\"wp-image-19259\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/10.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/10-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/10-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/10-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/10-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/10-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/11.jpg\" alt=\"\" class=\"wp-image-19262\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/11.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/11-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/11-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/11-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/11-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/11-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/12.jpg\" alt=\"\" class=\"wp-image-19263\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/12.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/12-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/12-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/12-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/12-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/12-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/13.jpg\" alt=\"\" class=\"wp-image-19265\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/13.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/13-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/13-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/13-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/13-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/13-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong>UNIVERSO VISUAL<\/strong>\u200b<\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nos baseamos nos cortes geom\u00e9tricos dos queijos para criar grafismos e padronagens inspirados nos ornamentos t\u00edpicos tiroleses. <\/p>\n\n\n\n<p>O arco presente na faixa da marca d\u00e1 origem a uma Master Shape vers\u00e1til que potencializa as aplica\u00e7\u00f5es da marca nas embalagens. As cores principais vermelho, amarelo e azul se mant\u00e9m e ganham uma paleta complementar viva e funcional, ajudando a organizar o vasto portif\u00f3lio de produtos da marca.<\/p>\n\n\n\n<p>A tipografia do universo foi pensada para refletir a energia e o conhecimento do arqu\u00e9tipo da marca, o s\u00e1bio, equilibrando sofistica\u00e7\u00e3o e modernidade. A fotografia explora o sensorial dos queijos para criar um visual que convida \u00e0 experimenta\u00e7\u00e3o.\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1088173243?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1088173270?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>UNIVERSO VERBAL<\/strong>\u200b<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A voz da marca expressa toda nossa paix\u00e3o e sabedoria por nossos produtos. Quando o assunto \u00e9 queijo, somos verdadeiros poetas do dia a dia. Inspiramos as pessoas a se conectarem com os mais diferentes sabores ressaltando detalhes e encorajando a explora\u00e7\u00e3o dos sentidos em met\u00e1foras que d\u00e3o \u00e1gua na boca. <\/p>\n\n\n\n<p>Unindo criatividade e pr\u00e1tica pra mostrar os h\u00e1bitos do cotidiano e os rituais que aprendemos com o p\u00fablico.&nbsp;\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1088173336?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/17.jpg\" alt=\"\" class=\"wp-image-19270\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/17.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/17-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/17-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/17-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/17-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/17-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/18.jpg\" alt=\"\" class=\"wp-image-19271\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/18.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/18-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/18-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/18-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/18-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/05\/18-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"template":"","tags":[49,73],"wp_pattern_category":[273,276,271,272],"categorias_de_cases":[11,26,30],"class_list":["post-19247","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-branding","categorias_de_cases-comunicacao","categorias_de_cases-posicionamento","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":28,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19247\/revisions"}],"predecessor-version":[{"id":19311,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/19247\/revisions\/19311"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=19247"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=19247"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=19247"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=19247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}