{"id":18999,"date":"2025-03-31T15:35:52","date_gmt":"2025-03-31T18:35:52","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=18999"},"modified":"2025-03-31T15:35:53","modified_gmt":"2025-03-31T18:35:53","slug":"mota-machado","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/mota-machado\/","title":{"rendered":"Mota Machado"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1071146050?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1071146075?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-scaled.jpg\" alt=\"\" class=\"wp-image-19001\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong><strong>STRATEGY<\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Through in-depth interviews with executives and clients, and market analysis, it became clear that the brand already stood out in a generic, unstructured market with little direct connection to people. Generations of owners highlighted the closeness, empathy, and care with which Mota Machado develops its projects, actively contributing to greater well-being.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite strong associations with trust and credibility, it wasn&#039;t perceived as innovative, and the role of ESG in its value proposition wasn&#039;t yet resonating with its target audiences. Therefore, it was necessary to revisit its brand DNA, leveraging its strengths and creating opportunities.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, we co-created a new Mota Machado. An authentic, sensitive, responsible, and restless brand, with the purpose of &quot;Building pathways to living well.&quot; It evolves its business through a robust and complete ecosystem of real estate services, with meticulous attention to detail throughout. It uses ESG as its compass and has people as the starting point for all its evolution.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1071146099?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-scaled.jpg\" alt=\"\" class=\"wp-image-19002\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-scaled.jpg\" alt=\"\" class=\"wp-image-19003\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-scaled.jpg\" alt=\"\" class=\"wp-image-19004\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-scaled.jpg\" alt=\"\" class=\"wp-image-19005\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-scaled.jpg\" alt=\"\" class=\"wp-image-19006\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong><strong>VISUAL AND VERBAL UNIVERSE<\/strong>\u00a0<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Mota Machado is part of many people&#039;s lives, building homes, dreams, and lasting relationships. Therefore, Universo Verbal translates this entire new phase with dedication, confidence, and by highlighting the good that only she can deliver, also through her words. With titles like &quot;Plan of the work, map for your home,&quot; &quot;It brings well-being,&quot; and &quot;Well-built for you,&quot; Mota Machado reinforces the bond with people and her creations, always showing that the fulfillment of each individual is her main focus.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1071146122?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-scaled.jpg\" alt=\"\" class=\"wp-image-19007\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/12-scaled.jpg\" alt=\"\" class=\"wp-image-19008\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/12-scaled.jpg 2560w, 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