{"id":18999,"date":"2025-03-31T15:35:52","date_gmt":"2025-03-31T18:35:52","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=18999"},"modified":"2025-03-31T15:35:53","modified_gmt":"2025-03-31T18:35:53","slug":"mota-machado","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/mota-machado\/","title":{"rendered":"Mota Machado"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1071146050?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1071146075?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-scaled.jpg\" alt=\"\" class=\"wp-image-19001\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/3-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Atrav\u00e9s de entrevistas em profundidade com executivos, clientes e an\u00e1lise de mercado, ficou claro que a Marca j\u00e1 sa\u00eda se destacava frente a um mercado gen\u00e9rico, desestruturado e com baixa conex\u00e3o direta com as pessoas. Gera\u00e7\u00f5es de propriet\u00e1rios destacaram a proximidade, empatia e o cuidado com que Mota Machado elabora seus empreendimentos, contribuindo de forma ativa para um melhor bem-estar.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Apesar de boas associa\u00e7\u00f5es com confian\u00e7a e credibilidade, n\u00e3o era percebida como inovadora e o papel do ASG na sua proposta de valor ainda n\u00e3o reverberava em seus p\u00fablicos. Dessa forma foi preciso revisitar seu DNA de Marca, potencializando suas for\u00e7as e dando espa\u00e7o para as oportunidades.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Assim, cocriamos uma nova Mota Machado. Uma Marca aut\u00eantica, sens\u00edvel, respons\u00e1vel e inquieta, com o prop\u00f3sito de \u201cConstruir caminhos para morar bem\u201d. Evolui seu Neg\u00f3cio atrav\u00e9s de um ecossistema robusto e completo de servi\u00e7os imobili\u00e1rios, com capricho por todo o caminho. Usa o ASG como b\u00fassola e tem as pessoas como seu ponto de partida de toda a sua evolu\u00e7\u00e3o.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1071146099?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-scaled.jpg\" alt=\"\" class=\"wp-image-19002\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/5-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-scaled.jpg\" alt=\"\" class=\"wp-image-19003\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/6-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-scaled.jpg\" alt=\"\" class=\"wp-image-19004\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/7-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-scaled.jpg\" alt=\"\" class=\"wp-image-19005\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/8-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-scaled.jpg\" alt=\"\" class=\"wp-image-19006\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/9-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong><strong>UNIVERSO VISUAL E VERBAL<\/strong>\u00a0<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Mota Machado faz parte da vida de muitas pessoas, construindo casas, sonhos e rela\u00e7\u00f5es duradouras. Por isso, o Universo Verbal traduz toda essa nova fase com dedica\u00e7\u00e3o, confian\u00e7a e exaltando o bem que s\u00f3 ela consegue entregar tamb\u00e9m na sua fala. Com t\u00edtulos como \u201cPlanta da obra, mapa para a sua morada\u201d, \u201cFaz bem-estar\u201d e \u201cBem constru\u00eddo para voc\u00ea\u201d, Mota Machado refor\u00e7a o elo com as pessoas e suas cria\u00e7\u00f5es, sempre mostrando que a realiza\u00e7\u00e3o de cada um \u00e9 o seu foco principal.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1071146122?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-scaled.jpg\" alt=\"\" class=\"wp-image-19007\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/11-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/03\/12-scaled.jpg\" alt=\"\" class=\"wp-image-19008\" 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