{"id":18791,"date":"2025-02-17T10:00:00","date_gmt":"2025-02-17T13:00:00","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=18791"},"modified":"2025-02-25T10:20:08","modified_gmt":"2025-02-25T13:20:08","slug":"havaianas-3","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/havaianas-3\/","title":{"rendered":"Havaianas"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1056898530?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"4096\" height=\"2232\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3.png\" alt=\"\" class=\"wp-image-18794\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3.png 4096w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-300x163.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-1024x558.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-768x419.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-1536x837.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-2048x1116.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-18x10.png 18w\" sizes=\"(max-width: 4096px) 100vw, 4096px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1060087386?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5632\" height=\"3072\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5.png\" alt=\"\" class=\"wp-image-18795\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5.png 5632w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-300x164.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-1024x559.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-768x419.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-1536x838.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-2048x1117.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-18x10.png 18w\" sizes=\"(max-width: 5632px) 100vw, 5632px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong><strong>STRATEGY<\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">To answer this question, we delved into the brand&#039;s DNA and translated its essence into a proprietary fashion vision: Ginga Brasileira. More than a concept, ginga is a way of being\u2014light, vibrant, and full of attitude. It became the guiding thread of a flexible visual system, uniting the sophistication of a global premium market with the spontaneity and warmth of Brazil. The strategy was based on three pillars: an exuberant and vibrant mood, a sensorially stimulating creative direction, and a sophisticated Brazilian signature, balancing tradition and innovation.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"18796\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6.png\" alt=\"\" class=\"wp-image-18796\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1056898631?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2816\" height=\"1536\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8.png\" alt=\"\" class=\"wp-image-18797\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8.png 2816w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-300x164.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-1024x559.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-768x419.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-1536x838.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-2048x1117.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-18x10.png 18w\" sizes=\"(max-width: 2816px) 100vw, 2816px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1056898672?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>CREATION<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Havaianas&#039; new visual system is an irresistible invitation to freedom, expressed through products, stories, and experiences that connect body, mind, and soul. The visual identity combines dynamic graphic elements, an unexpected use of colors and shapes, and a deliberately charming &quot;visual mess.&quot; The result is a unique visual language, with the energy and brilliance characteristic of the brand, consolidating Havaianas as a global fashion icon with a Brazilian soul.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3960\" height=\"2160\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10.png\" alt=\"\" class=\"wp-image-18798\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10.png 3960w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-300x164.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-1024x559.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-768x419.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-1536x838.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-2048x1117.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-18x10.png 18w\" sizes=\"(max-width: 3960px) 100vw, 3960px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1056898734?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/12.png\" alt=\"\" class=\"wp-image-18799\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/12.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/12-1024x577.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/12-1536x865.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/12-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1049\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/13.png\" alt=\"\" class=\"wp-image-18800\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/13.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/13-300x164.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/13-1024x559.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/13-768x420.png 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1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/16-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/16-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/16-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/16-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/16-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3960\" height=\"2160\" data-id=\"18803\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/17.png\" alt=\"\" class=\"wp-image-18803\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/17.png 3960w, 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