{"id":18791,"date":"2025-02-17T10:00:00","date_gmt":"2025-02-17T13:00:00","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=18791"},"modified":"2025-02-25T10:20:08","modified_gmt":"2025-02-25T13:20:08","slug":"havaianas-3","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/havaianas-3\/","title":{"rendered":"Havaianas"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1056898530?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"4096\" height=\"2232\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3.png\" alt=\"\" class=\"wp-image-18794\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3.png 4096w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-300x163.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-1024x558.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-768x419.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-1536x837.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-2048x1116.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/3-18x10.png 18w\" sizes=\"(max-width: 4096px) 100vw, 4096px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1060087386?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5632\" height=\"3072\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5.png\" alt=\"\" class=\"wp-image-18795\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5.png 5632w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-300x164.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-1024x559.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-768x419.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-1536x838.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-2048x1117.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/5-18x10.png 18w\" sizes=\"(max-width: 5632px) 100vw, 5632px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong><strong>ESTRAT\u00c9GIA<\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para responder a essa pergunta, mergulhamos no DNA da marca e traduzimos sua ess\u00eancia em uma vis\u00e3o de moda propriet\u00e1ria: a Ginga Brasileira. Mais do que um conceito, a ginga \u00e9 um jeito de ser\u2014leve, vibrante e cheio de atitude. Ela se tornou o fio condutor de um sistema visual flex\u00edvel, unindo a sofistica\u00e7\u00e3o de um mercado premium global \u00e0 espontaneidade e ao calor do Brasil. A estrat\u00e9gia se baseou em tr\u00eas pilares: um mood exuberante e vibrante, uma dire\u00e7\u00e3o criativa sensorialmente estimulante e uma assinatura brasileira sofisticada, equilibrando tradi\u00e7\u00e3o e inova\u00e7\u00e3o.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"18796\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6.png\" alt=\"\" class=\"wp-image-18796\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/6-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1056898631?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2816\" height=\"1536\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8.png\" alt=\"\" class=\"wp-image-18797\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8.png 2816w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-300x164.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-1024x559.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-768x419.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-1536x838.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-2048x1117.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/8-18x10.png 18w\" sizes=\"(max-width: 2816px) 100vw, 2816px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1056898672?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>CRIA\u00c7\u00c3O<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>O novo sistema visual de Havaianas \u00e9 um convite irresist\u00edvel \u00e0 liberdade, expresso por meio de produtos, hist\u00f3rias e experi\u00eancias que conectam corpo, mente e alma. A identidade visual combina elementos gr\u00e1ficos din\u00e2micos, um uso inesperado de cores e formas e uma \u201cbagun\u00e7a visual\u201d propositalmente charmosa. O resultado \u00e9 uma linguagem visual \u00fanica, com energia e brilho caracter\u00edsticos da marca, consolidando Havaianas como um \u00edcone de moda global com alma brasileira.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3960\" height=\"2160\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10.png\" alt=\"\" class=\"wp-image-18798\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10.png 3960w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-300x164.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-1024x559.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-768x419.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-1536x838.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-2048x1117.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/10-18x10.png 18w\" sizes=\"(max-width: 3960px) 100vw, 3960px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1056898734?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/12.png\" alt=\"\" class=\"wp-image-18799\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/12.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2025\/02\/12-1024x577.png 1024w, 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