{"id":18623,"date":"2024-12-17T10:21:00","date_gmt":"2024-12-17T13:21:00","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=18623"},"modified":"2026-04-27T10:17:57","modified_gmt":"2026-04-27T13:17:57","slug":"natura-co","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/natura-co\/","title":{"rendered":"Natura &amp; Co &#8211; Marca Corporativa"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1039789229?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1039789394?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3.jpg\" alt=\"\" class=\"wp-image-18625\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1039789330?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1039789352?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>ESTRAT\u00c9GIA<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A Natura (marca corporativa) fez recentemente uma revis\u00e3o em sua estrat\u00e9gia de neg\u00f3cios que refletiu em novas orienta\u00e7\u00f5es para a gest\u00e3o da marca. A partir de um novo olhar para a arquitetura de marcas que envolvem Natura e Avon e as implica\u00e7\u00f5es diretas em cultura e comunica\u00e7\u00e3o, era necess\u00e1rio criar uma estrat\u00e9gia visual que desse conta de uma simplifica\u00e7\u00e3o corporativa e acompanhasse a celebra\u00e7\u00e3o do tempo como grande narrativa da holding.<\/p>\n\n\n\n<p>Esse projeto pretende desenvolver a cria\u00e7\u00e3o de uma nova linguagem corporativa para Natura, consolidando o novo momento de neg\u00f3cio do grupo. As premissas englobam dar mais protagonismo para Natura, a deixando mais nuclear e criando pontes visuais que garantam uma execu\u00e7\u00e3o que fale com colaboradores e investidores corporativamente. O exerc\u00edcio abrange grande parte dos pontos de contato da marca e pretende expressar novas diretrizes estrat\u00e9gicas da organiza\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1.jpg\" alt=\"\" class=\"wp-image-18651\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-scaled.jpg\" alt=\"\" class=\"wp-image-18657\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8.jpg\" alt=\"\" class=\"wp-image-18628\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>CRIA\u00c7\u00c3O<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Em busca de fazer reverberar a nova estrat\u00e9gia corporativa, \u00e9 preciso simplificar. A Natura &amp;Co d\u00e1 lugar apenas a Natura, o novo nome da holding engloba Natura e Avon, fortalecendo a maior marca do grupo e trazendo distin\u00e7\u00e3o visual para comunicar marcas e seus pap\u00e9is. Trazemos a naturalidade de uma empresa que se entende como organismo vivo, din\u00e2mico em um conjunto de rela\u00e7\u00f5es. Com uma express\u00e3o que representa seus valores e longevidade, nos conectamos sistemicamente \u00e0 sua capacidade de contribuir para a evolu\u00e7\u00e3o da sociedade. \u00c9 assim que a marca ganha um universo de formas que expandem e se movimentam com harmonia e ousadia.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-scaled.jpg\" alt=\"\" class=\"wp-image-18629\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-768x432.jpg 768w, 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