{"id":18623,"date":"2024-12-17T10:21:00","date_gmt":"2024-12-17T13:21:00","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=18623"},"modified":"2026-04-27T10:17:57","modified_gmt":"2026-04-27T13:17:57","slug":"natura-co","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/natura-co\/","title":{"rendered":"Natura &amp; Co \u2013 Corporate Brand"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1039789229?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1039789394?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3.jpg\" alt=\"\" class=\"wp-image-18625\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-3-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1039789330?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1039789352?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>STRATEGY<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Natura (the corporate brand) recently reviewed its business strategy, resulting in new guidelines for brand management. Based on a fresh perspective on the brand architecture encompassing Natura and Avon, and the direct implications for culture and communication, it was necessary to create a visual strategy that would simplify the corporate structure and reflect the celebration of time as the holding company&#039;s overarching narrative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This project aims to develop a new corporate language for Natura, consolidating the group&#039;s new business phase. The premises include giving Natura a more prominent role, making it more central, and creating visual bridges that ensure execution that speaks to employees and investors corporately. The exercise covers a large part of the brand&#039;s touchpoints and intends to express the organization&#039;s new strategic guidelines.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1.jpg\" alt=\"\" class=\"wp-image-18651\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-6-1-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-scaled.jpg\" alt=\"\" class=\"wp-image-18657\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-7-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8.jpg\" alt=\"\" class=\"wp-image-18628\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-8-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>CREATION<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In order to amplify the new corporate strategy, simplification is necessary. Natura &amp;Co gives way to just Natura; the new name of the holding company encompasses Natura and Avon, strengthening the group&#039;s largest brand and bringing visual distinction to communicate the brands and their roles. We bring the naturalness of a company that understands itself as a living organism, dynamic within a set of relationships. With an expression that represents its values and longevity, we systemically connect to its capacity to contribute to the evolution of society. This is how the brand gains a universe of forms that expand and move with harmony and boldness.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-scaled.jpg\" alt=\"\" class=\"wp-image-18629\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-9-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1040414747?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1040096025?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-10.jpg\" alt=\"\" class=\"wp-image-18630\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-10.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-10-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-10-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-10-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-10-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-10-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-13.jpg\" alt=\"\" class=\"wp-image-18631\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-13.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-13-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-13-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-13-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-13-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-13-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-14.jpg\" alt=\"\" class=\"wp-image-18632\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-14.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-14-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-14-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-14-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-14-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-14-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" 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height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-16.jpg\" alt=\"\" class=\"wp-image-18634\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-16.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-16-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-16-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-16-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-16-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-16-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/12\/NTR-CO_NATURA-CO-17-2-scaled.jpg\" 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