{"id":18511,"date":"2024-11-22T12:11:33","date_gmt":"2024-11-22T15:11:33","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=18511"},"modified":"2024-11-26T15:45:55","modified_gmt":"2024-11-26T18:45:55","slug":"justica-global","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/justica-global\/","title":{"rendered":"Global Justice"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"4000\" height=\"2250\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/02_JG_case_cl_imagem_11.png\" alt=\"\" class=\"wp-image-18513\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/02_JG_case_cl_imagem_11.png 4000w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/02_JG_case_cl_imagem_11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/02_JG_case_cl_imagem_11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/02_JG_case_cl_imagem_11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/02_JG_case_cl_imagem_11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/02_JG_case_cl_imagem_11-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/02_JG_case_cl_imagem_11-18x10.png 18w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1030852731?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/04_JG_case_cl_JG_case_imagem_08.png\" alt=\"\" class=\"wp-image-18515\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/04_JG_case_cl_JG_case_imagem_08.png 2400w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/04_JG_case_cl_JG_case_imagem_08-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/04_JG_case_cl_JG_case_imagem_08-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/04_JG_case_cl_JG_case_imagem_08-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/04_JG_case_cl_JG_case_imagem_08-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/04_JG_case_cl_JG_case_imagem_08-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/04_JG_case_cl_JG_case_imagem_08-18x10.png 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"4000\" height=\"2250\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/05_JG_case_cl_imagem_12.png\" alt=\"\" class=\"wp-image-18516\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/05_JG_case_cl_imagem_12.png 4000w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/05_JG_case_cl_imagem_12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/05_JG_case_cl_imagem_12-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/05_JG_case_cl_imagem_12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/05_JG_case_cl_imagem_12-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/05_JG_case_cl_imagem_12-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/05_JG_case_cl_imagem_12-18x10.png 18w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2250\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/06_JG_case_cl_JG_case_imagem_03.png\" alt=\"\" class=\"wp-image-18517\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/06_JG_case_cl_JG_case_imagem_03.png 4000w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/06_JG_case_cl_JG_case_imagem_03-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/06_JG_case_cl_JG_case_imagem_03-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/06_JG_case_cl_JG_case_imagem_03-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/06_JG_case_cl_JG_case_imagem_03-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/06_JG_case_cl_JG_case_imagem_03-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/06_JG_case_cl_JG_case_imagem_03-18x10.png 18w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>STRATEGY<\/strong>\u00a0<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A clear purpose emerged from our process: <strong>To make justice a possible reality.<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Justi\u00e7a Global, the perfect world would be one where the organization proved unnecessary, but the reality is that we have a lot of work ahead of us. And the institution works daily towards the possibility of living in a more just reality for all.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With personality <strong>stubborn, loyal, courageous and strategic<\/strong>, We aligned existing traits within the organization and the people who are part of it, bringing out a strategic perspective. Because with so much injustice in the country, it is necessary to have clarity of objectives and intelligence to make choices to win effective battles.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With operational guidelines, we clarified the role and work that Justi\u00e7a Global must guarantee: its expertise should drive change; transparency and accessibility so that its information reaches beyond the field; active listening to strengthen partnerships and its networking; processes that strengthen the exchange of knowledge between the margins, centers, and the global sphere.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The chosen positioning summary tag was <strong>\u201c&quot;Local struggles, global paths.&quot;.&nbsp; <\/strong>In line with its voice and way of acting, the phrase highlights local action, alongside and present in the territories, while also referring to its comprehensive action. The repetition of &quot;Global&quot; in the name with &quot;globals&quot; in the tag was deliberate to emphasize its greatest strength \u2013 bringing national injustices to the world&#039;s attention.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/07_JG_case_cl_041124-05-1024x576.png\" alt=\"\" class=\"wp-image-18518\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/07_JG_case_cl_041124-05-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/07_JG_case_cl_041124-05-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/07_JG_case_cl_041124-05-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/07_JG_case_cl_041124-05-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/07_JG_case_cl_041124-05-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/07_JG_case_cl_041124-05-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3404\" height=\"1915\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/08_JG_case_cl_imagem_10.png\" alt=\"\" class=\"wp-image-18519\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/08_JG_case_cl_imagem_10.png 3404w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/08_JG_case_cl_imagem_10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/08_JG_case_cl_imagem_10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/08_JG_case_cl_imagem_10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/08_JG_case_cl_imagem_10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/08_JG_case_cl_imagem_10-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/08_JG_case_cl_imagem_10-18x10.png 18w\" sizes=\"(max-width: 3404px) 100vw, 3404px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/09_JG_case_cl_JG_case_imagem_07-scaled.gif\" alt=\"\" class=\"wp-image-18520\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2250\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/10_JG_case_cl_JG_case_cl_imagem_16.png\" alt=\"\" class=\"wp-image-18521\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/10_JG_case_cl_JG_case_cl_imagem_16.png 4000w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/10_JG_case_cl_JG_case_cl_imagem_16-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/10_JG_case_cl_JG_case_cl_imagem_16-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/10_JG_case_cl_JG_case_cl_imagem_16-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/10_JG_case_cl_JG_case_cl_imagem_16-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/10_JG_case_cl_JG_case_cl_imagem_16-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/10_JG_case_cl_JG_case_cl_imagem_16-18x10.png 18w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>CREATION<\/strong>\u00a0<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">To give substance to the strategy, we created a powerful brand, a symbol that expresses strength, local\/global action, collectivity, support, and collaboration. The lines, which point to or expand from the center, indicate the reach of Justi\u00e7a Global: from Brazil, from the Global South, to the world. We designed a brand that will be a banner for all the struggles championed by the organization and that can be embraced by all who feel represented by it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 23.5-degree tilt of the globe is present in the logo and visual universe of Justi\u00e7a Global, lending visual tension and ownership to the brand&#039;s communication. A series of circular patterns was created to interact with the logo, building the discourse of the organization&#039;s pluralistic approach and composing a dynamic and expressive visual identity. The color palette harmonizes warm and cool colors, derived from the complementary colors red and green, all in human and natural tones. The images used seek to express the reality of the people represented by the organization, creating a powerful mix of struggle and hope. The typography complements the visual universe, highlighting real-life statements and empowering messages, sometimes accompanied by proprietary graphics and numbers that need to have an impact proportional to their importance.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/11_JG_case_cl_JG_case_cl_imagem_15.png\" alt=\"\" class=\"wp-image-18522\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/11_JG_case_cl_JG_case_cl_imagem_15.png 2000w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/11_JG_case_cl_JG_case_cl_imagem_15-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/11_JG_case_cl_JG_case_cl_imagem_15-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/11_JG_case_cl_JG_case_cl_imagem_15-768x432.png 768w, 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