{"id":18484,"date":"2024-11-13T11:21:24","date_gmt":"2024-11-13T14:21:24","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=18484"},"modified":"2024-11-13T11:42:01","modified_gmt":"2024-11-13T14:42:01","slug":"natura-tododia-peles-pretas-e-pardas","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/natura-tododia-peles-pretas-e-pardas\/","title":{"rendered":"NATURA TODODIA PELES PRETAS E PARDAS\u00a0"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-3.png\" alt=\"\" class=\"wp-image-18488\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-3.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-3-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-4.png\" alt=\"\" class=\"wp-image-18489\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-4.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-4-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>ESTRAT\u00c9GIA<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>O ponto de partida estrat\u00e9gico foi a compreens\u00e3o da rela\u00e7\u00e3o de mulheres autodeclaradas pretas e pardas com suas peles, observando as quest\u00f5es sociais, emocionais e tamb\u00e9m necessidades dermatol\u00f3gicas espec\u00edficas e a forma com que essas diferentes quest\u00f5es s\u00e3o abordadas hoje. Entendemos que o cuidado da pele \u00e9 tamb\u00e9m um gesto que ganha uma nova perspectiva: deixando de ser algo que anteriormente era feito apenas para o olhar do outro, e se torna tamb\u00e9m uma ferramenta de reconex\u00e3o e valoriza\u00e7\u00e3o de sua hist\u00f3ria e reconhecimento de sua pr\u00f3pria beleza.&nbsp;<\/p>\n\n\n\n<p>Por n\u00e3o serem totalmente atendidas pela oferta atual do mercado de cuidados corporais, essas mulheres recorrem a produtos de diferentes linhas de forma complementar, misturando fragr\u00e2ncias e ativos. Al\u00e9m da efici\u00eancia e produtos que atendam por completo suas necessidades, elas valorizam o sensorial al\u00e9m do funcional e gostam de uma experi\u00eancia gostosa nos seus momentos de bem-estar.&nbsp;<\/p>\n\n\n\n<p>Com isso, buscamos destacar como a linha compreende profundamente essas necessidades e se conecta ao que elas desejam para as suas rotinas, enaltecendo as m\u00faltiplas belezas das mulheres pretas e pardas.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-6-1.png\" alt=\"\" class=\"wp-image-18505\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-6-1.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-6-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-6-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-6-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-6-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-6-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1028944768?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Natura Caju MKOF v4_completo\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-8.png\" alt=\"\" class=\"wp-image-18492\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-8.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-8-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-8-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-8-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-8-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>CRIA\u00c7\u00c3O<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para esse projeto t\u00e3o especial, focado em peles negras, constru\u00edmos a linguagem visual e verbal glorificando e comemorando as mulheres pretas e pardas em seus mais diversos tons, trazendo luz quente e brilho para real\u00e7\u00e1-las.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Como elementos principais, temos curvas femininas e diversidade de peles, combinadas ao calor e vivacidade do amarelo. O fundo tem inspira\u00e7\u00e3o nas silhuetas femininas, corpos juntos e em harmonia. Ainda celebrando a diversidade de tons de pele e a coletividade feminina.&nbsp;<\/p>\n\n\n\n<p>Atrav\u00e9s das texturas, retornamos \u00e0s curvas do fundo, explorando composi\u00e7\u00f5es mais complexas e real\u00e7ando o fato de termos desenvolvido produtos e texturas in\u00e9ditas que atendem com excel\u00eancia as necessidades das peles pretas e pardas.&nbsp;&nbsp;<\/p>\n\n\n\n<p>No casting, nosso foco \u00e9 o vi\u00e7o e o brilho da pele, proporcionado pelos produtos da nova linha de Natura Tododia. A luz reflete na pele, deixando-a reluzir e brilhar em seu potencial m\u00e1ximo.&nbsp;<\/p>\n\n\n\n<p>A maior motiva\u00e7\u00e3o dessa linha \u00e9 celebrar mulheres pretas e pardas em seus mais diversos tons, focando nas suas necessidades espec\u00edficas. O acting e o styling atuam como elementos de tradu\u00e7\u00e3o desta celebra\u00e7\u00e3o, buscando real\u00e7ar a pele, seu brilho e a beleza das mulheres representadas. Para al\u00e9m de representatividade de corpos reais, trazemos diversidade de tons de pele nas nossas modelos, que incluem duas colaboradoras da Natura.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-10.png\" alt=\"\" class=\"wp-image-18493\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-10.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-10-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" 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src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-12.png\" alt=\"\" class=\"wp-image-18496\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-12.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-12-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-12-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-12-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-13.png\" alt=\"\" class=\"wp-image-18497\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-13.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-13-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-13-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-13-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-13-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-13-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-14.png\" alt=\"\" class=\"wp-image-18498\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-14.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-14-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-14-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-14-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-14-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-14-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-16.png\" alt=\"\" class=\"wp-image-18495\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-16.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-16-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/11\/Artboard-16-1024x576.png 1024w, 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