{"id":18484,"date":"2024-11-13T11:21:24","date_gmt":"2024-11-13T14:21:24","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&p=18484"},"modified":"2024-11-13T11:42:01","modified_gmt":"2024-11-13T14:42:01","slug":"natura-tododia-peles-pretas-e-pardas","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/natura-tododia-peles-pretas-e-pardas\/","title":{"rendered":"NATURA TODODIA FOR BLACK AND BROWN SKIN\u00a0"},"content":{"rendered":"
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STRATEGY<\/strong><\/h3>\n<\/div>\n\n\n\n
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The strategic starting point was understanding the relationship of self-declared Black and mixed-race women with their skin, observing the social, emotional, and specific dermatological needs and how these different issues are addressed today. We understand that skincare is also a gesture that gains a new perspective: ceasing to be something that was previously done only for the gaze of others, and becoming a tool for reconnecting with and valuing their history and recognizing their own beauty. <\/p>\n\n\n\n

Because their needs are not fully met by the current body care market offerings, these women turn to products from different lines in a complementary way, mixing fragrances and active ingredients. Beyond effectiveness and products that fully meet their needs, they value the sensory experience in addition to functionality and enjoy a pleasant experience during their wellness moments. <\/p>\n\n\n\n

With this, we seek to highlight how the line deeply understands these needs and connects with what they desire for their routines, celebrating the multiple beauties of Black and Brown women. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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