{"id":18279,"date":"2024-10-21T17:13:39","date_gmt":"2024-10-21T20:13:39","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=18279"},"modified":"2024-10-22T11:51:24","modified_gmt":"2024-10-22T14:51:24","slug":"hot-beach","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/hot-beach\/","title":{"rendered":"Hot Beach"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1021845692?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-4-1-scaled.jpg\" alt=\"\" class=\"wp-image-18293\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-4-1-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-4-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-4-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-4-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-4-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-4-1-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-4-1-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-5-1-scaled.jpg\" alt=\"\" class=\"wp-image-18295\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-5-1-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-5-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-5-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-5-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-5-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-5-1-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-5-1-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-6-1-scaled.jpg\" alt=\"\" class=\"wp-image-18296\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-6-1-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-6-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-6-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-6-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-6-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-6-1-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-6-1-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>Estrat\u00e9gia<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Na etapa de diagn\u00f3stico, demos um mergulho no universo de Hot Beach e dos demais complexos de entretenimento pelo Brasil.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Nossos achados apontaram Hot Beach como um o\u00e1sis a ser explorado no interior de S\u00e3o Paulo. Com o sol que nunca descansa e as \u00e1guas sempre quentinhas, do Aqu\u00edfero Guarani, se destaca de um mercado que pouco se diferencia, usando \u201cadrenalina\u201d e \u201cdivers\u00e3o \u201ccomo territ\u00f3rios comuns.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Dessa forma, criamos uma Marca Fant\u00e1stica, Realizadora, Dedicada e Carism\u00e1tica cujo prop\u00f3sito \u00e9 \u201cOnde a Vida se Faz Fant\u00e1stica\u201d. Sua experi\u00eancia \u00e9 pautada em proporcionar a Vida Boa \u00e0s pessoas, sendo um o\u00e1sis de alegria, onde se criam momentos maravilhosos. Tudo isso, em um ambiente de sofistica\u00e7\u00e3o, em que cada detalhe da vida merece ser vivido.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-7-1-1024x576.jpg\" alt=\"\" class=\"wp-image-18298\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-7-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-7-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-7-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-7-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-7-1-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-7-1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1021845752?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-9-1-scaled.jpg\" alt=\"\" class=\"wp-image-18300\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-9-1-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-9-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-9-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-9-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-9-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-9-1-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-9-1-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1021845781?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Universo Visual<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Acompanhada de uma atualiza\u00e7\u00e3o t\u00e9cnica no logotipo, a nova identidade visual de Hot Beach Parques &amp; Resorts reflete a ess\u00eancia do destino \u2014 uma combina\u00e7\u00e3o perfeita entre a divers\u00e3o vibrante e a calmaria relaxante, capaz de encantar todos os p\u00fablicos.\u00a0<\/p>\n\n\n\n<p>Essas diferentes vibra\u00e7\u00f5es energ\u00e9ticas vividas no parque est\u00e3o refletidas no grafismo que transitam desde movimentos calmos e fluidos, at\u00e9 ondas de mais energia e calor. A paleta de cores foi desenvolvida com o objetivo de trazer vivacidade e magia, garantindo flexibilidade em todo o sistema gr\u00e1fico. Essas cores se conectam de forma harmoniosa com as padronagens, iconografias e os grafismos, utilizando gradientes para representar as transi\u00e7\u00f5es destas m\u00faltiplas experi\u00eancias e energias vividas no empreendimento.&nbsp;<\/p>\n\n\n\n<p>As fotografias capturam o esp\u00edrito do Hot Beach com um olhar imersivo, transmitindo a ess\u00eancia da marca em cada detalhe, com imagens que celebram a cria\u00e7\u00e3o de mem\u00f3rias marcantes, seja no parque ou no resort.&nbsp;<\/p>\n\n\n\n<p>Cada elemento da nova linguagem foi pensado para ser flex\u00edvel e funcional, garantindo impacto e relev\u00e2ncia com cada p\u00fablico da marca, preparando Hot Beach Parques &amp; Resorts para alcan\u00e7ar novos patamares dentro da categoria.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-11-1-scaled.jpg\" alt=\"\" class=\"wp-image-18301\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-11-1-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-11-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-11-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-11-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-11-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-11-1-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-11-1-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1021845815?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-13-1-scaled.jpg\" alt=\"\" class=\"wp-image-18302\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-13-1-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-13-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-13-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-13-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-13-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-13-1-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-13-1-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Universo verbal<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Hot Beach fala de maneira fant\u00e1stica, leve e empolgante, criando uma atmosfera de vida boa. Sua comunica\u00e7\u00e3o se traduz em palavras que transportam todos para a realidade encantada vivida no parque, dando voz ao incr\u00edvel em t\u00edtulos como \u201cBem-vindo \u00e0 sua vida boa\u201d, \u201c\u00c1gua quentinha, bebida gelada e mem\u00f3rias fant\u00e1sticas\u201d, \u201cCada mergulho \u00e9 um chu\u00e1aau\u201d e \u201cA gente transforma o estado da \u00e1gua em alegria\u201d.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1021845850?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-14-1-scaled.jpg\" alt=\"\" class=\"wp-image-18294\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-14-1-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-14-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-14-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-14-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-14-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-14-1-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/10\/AC_CASE_HTBCH-14-1-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1021845907?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>","protected":false},"template":"","tags":[73,66,268,267],"wp_pattern_category":[],"categorias_de_cases":[20,21,26,30],"class_list":["post-18279","cases","type-cases","status-publish","hentry","tag-branding","tag-proposito","tag-universo-verbal","tag-universo-visual","categorias_de_cases-identidade-verbal","categorias_de_cases-identidade-visual","categorias_de_cases-posicionamento","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/18279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":8,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/18279\/revisions"}],"predecessor-version":[{"id":18323,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/18279\/revisions\/18323"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=18279"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=18279"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=18279"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=18279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}