{"id":1801,"date":"2018-01-26T20:27:15","date_gmt":"2018-01-26T22:27:15","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/cases\/youse-campanhas\/"},"modified":"2024-09-30T10:13:48","modified_gmt":"2024-09-30T13:13:48","slug":"youse-ad-campaigns","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/youse-ad-campaigns\/","title":{"rendered":"YOUSE: AD CAMPAIGNS"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/9gzWxL32ZF4?autoplay=1&#038;loop=1&#038;playlist=9gzWxL32ZF4&#038;mute=1&#038;controls=0&#038;showinfo=0&#038;modestbranding=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Diversos mercados est\u00e3o em plena transforma\u00e7\u00e3o no mundo inteiro. Ent\u00e3o por que o mundo dos seguros continua fazendo tudo t\u00e3o igual? A Youse veio para quebrar a l\u00f3gica deste mercado. Come\u00e7ando com o tagline\u00a0seguro tipo vc, que questiona a pr\u00e1tica de produtos de prateleira e coloca em pr\u00e1tica a promessa de personaliza\u00e7\u00e3o.<\/p>\n\n\n\n<p>Em maio de 2016, abrindo di\u00e1logos com as pessoas a partir do seu prop\u00f3sito, a empresa lan\u00e7ou o&nbsp;Seu Seguro Colabora: um desenho de neg\u00f3cios que prev\u00ea, a cada ap\u00f3lice vendida, o dep\u00f3sito de R$1 em uma conta banc\u00e1ria destinada para o patroc\u00ednio de projetos de empreendedorismo colaborativo no Brasil. Tudo em parceria com a Benfeitoria, umas das principais plataformas de financiamento coletivo do pa\u00eds. No total, foram inscritos 314 projetos, dos quais 12 foram selecionados para realiza\u00e7\u00e3o via matchfunding.<\/p>\n\n\n\n<p>Em seguida, demos in\u00edcio \u00e0 produ\u00e7\u00e3o da campanha de lan\u00e7amento baseada no conceito&nbsp;Pode ser Diferente&nbsp;\u2013 sem garotos-propaganda e sem f\u00f3rmulas prontas. Os pr\u00f3prios colaboradores da empresa participaram da produ\u00e7\u00e3o de filmes e minidocument\u00e1rios em conjunto com tr\u00eas coletivos inovadores, ligados \u00e0 tecnologia, rob\u00f3tica e moda. No lugar de filmagem, chamamos esse encontro de ocupa\u00e7\u00e3o. E o que uniu a Youse com esses coletivos? Valores colaborativos e a ousadia para fazer diferente.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-16648\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/B7g2NoSheG4?autoplay=1&#038;loop=1&#038;playlist=B7g2NoSheG4&#038;mute=1&#038;controls=0&#038;showinfo=0&#038;modestbranding=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Prop\u00f3sito, produto, blog, user experience. A Youse \u00e9 isso e muito mais. Como alinhar a comunica\u00e7\u00e3o de uma Marca com tantas iniciativas sem perder consist\u00eancia? Por meio do discurso de que #podeserdiferente. Afinal, quem disse que n\u00e3o pode existir um #segurotipovc?<\/p>\n\n\n\n<p>O filme de lan\u00e7amento, com trilha criada exclusivamente para a Youse, interpretada pelo cantor Curumin, estreiou no intervalo do Fant\u00e1stico no dia 04 de setembro. A filmagem do material foi, na verdade, uma ocupa\u00e7\u00e3o que reuniu tr\u00eas coletivos: Acolab (rob\u00f3tica e reciclagem), Roupa Livre (moda sustent\u00e1vel) e Coletores (tecnologia e cultura digital das ruas). Depois, produzimos 5 minidocs, al\u00e9m dos filmes de lan\u00e7amento e de produto.<\/p>\n\n\n\n<p>A natureza digital da empresa, que \u00e9 100% online, exigiu integra\u00e7\u00e3o profunda entre site, redes sociais e o Como Ousa?, o blog da Marca. E foi assim que definimos, lado a lado com o cliente, qual seria a experi\u00eancia digital da Marca, levando em conta o principal atributo de UX: o usu\u00e1rio no centro.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/ALRRFsz6eP8?autoplay=1&#038;loop=1&#038;playlist=ALRRFsz6eP8&#038;mute=1&#038;controls=0&#038;showinfo=0&#038;modestbranding=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Filmes de 60\u201d(com lan\u00e7amento no Fant\u00e1stico), 30\u201d e 15\u201d, abordando temas institucionais e de produto. Sempre com suporte do always on (social management). Al\u00e9m disso, a implementa\u00e7\u00e3o contou com m\u00eddia OOH, r\u00e1dio e o patroc\u00ednio do reality show X-Factor.<\/p>\n\n\n\n<p>Conhe\u00e7a a personalidade Youse&nbsp;e veja como demos vida \u00e0 Marca na primeira fase desse projeto full service, que est\u00e1 transformando o jeito de se relacionar com seguros no Brasil<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"191\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.31-AM-1024x191.jpg\" alt=\"\" class=\"wp-image-16649\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.31-AM-1024x191.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.31-AM-300x56.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.31-AM-768x143.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.31-AM-1536x287.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.31-AM-2048x383.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.31-AM-18x3.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.41-AM-1024x311.jpg\" alt=\"\" class=\"wp-image-16650\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.41-AM-1024x311.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.41-AM-300x91.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.41-AM-768x233.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.41-AM-1536x466.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.41-AM-2048x621.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-10.52.41-AM-18x5.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-16651\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-16652\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-3-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/EpL4_Q35HsA?autoplay=1&#038;loop=1&#038;playlist=EpL4_Q35HsA&#038;mute=1&#038;controls=0&#038;showinfo=0&#038;modestbranding=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/neOaJv7HC1I?autoplay=1&#038;loop=1&#038;playlist=neOaJv7HC1I&#038;mute=1&#038;controls=0&#038;showinfo=0&#038;modestbranding=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/ALRRFsz6eP8?autoplay=1&#038;loop=1&#038;playlist=ALRRFsz6eP8&#038;mute=1&#038;controls=0&#038;showinfo=0&#038;modestbranding=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; 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