{"id":17906,"date":"2024-09-23T18:58:42","date_gmt":"2024-09-23T21:58:42","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=17906"},"modified":"2024-09-25T14:56:31","modified_gmt":"2024-09-25T17:56:31","slug":"camponesa-comunicacao","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/camponesa-comunicacao\/","title":{"rendered":"Peasant woman"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"  src=\"https:\/\/player.vimeo.com\/video\/1012051605?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" title=\"Insert film before images.\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case.png\" alt=\"\" class=\"wp-image-18080\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">COMMUNICATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Camponesa&#039;s communication comes to life in an integrated campaign that translates how Flavor is Created Together. Starting from the purpose &quot;To make affections new flavors,&quot; we seek to understand the connection between affections and flavors in Brazilian food, which already considers food preparation and sharing at the table as elements that make meals even better.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This takes shape with the goal of showing how every situation gains more flavor with Camponesa, making shared moments even more enjoyable and special, going beyond taste and expanding into emotional experience.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#039;s where the creative concept comes from. If, for example, there are the flavors &quot;chocolate&quot; and &quot;strawberry,&quot; Camponesa brings the &quot;Flavor of Life,&quot; transforming the good moments we live together into flavor names.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3.jpg\" alt=\"\" class=\"wp-image-17910\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4.jpg\" alt=\"\" class=\"wp-image-17911\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">EXECUTION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In a 360\u00ba campaign involving film, radio jingle, digital pieces and OOH media, we propose synesthetic flavors, which involve a lived experience with people we like. Some of them are &quot;Flavor tells me everything, except the time,&quot; for a conversation at the table between father and son, and &quot;Sunday flavor at grandma&#039;s house,&quot; for a family gathering, full of affection and delicious recipes.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visually, we present situations experienced both inside and outside the home, also deviating from category standards, and we emphasize food preparation, alluding to the creativity in the kitchen that is characteristic of the brand, rather than simply tasting what is already prepared. The &quot;OC&quot; of Camponesa appears as a graphic element that encapsulates these situations, marking the brand&#039;s presence and contributing to the recognition of the new asset, which is also a highlight in the new packaging.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5.jpg\" alt=\"\" class=\"wp-image-17912\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6.jpg\" alt=\"\" class=\"wp-image-17913\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7.jpg\" alt=\"\" class=\"wp-image-17914\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"template":"","tags":[49,60,86],"wp_pattern_category":[],"categorias_de_cases":[11,16,21],"class_list":["post-17906","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-comunicacao","tag-experiencia","categorias_de_cases-comunicacao","categorias_de_cases-embalagem","categorias_de_cases-identidade-visual"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/17906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":22,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/17906\/revisions"}],"predecessor-version":[{"id":18081,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/17906\/revisions\/18081"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=17906"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=17906"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=17906"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=17906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}