{"id":17906,"date":"2024-09-23T18:58:42","date_gmt":"2024-09-23T21:58:42","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=17906"},"modified":"2024-09-25T14:56:31","modified_gmt":"2024-09-25T17:56:31","slug":"camponesa-comunicacao","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/camponesa-comunicacao\/","title":{"rendered":"Camponesa"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"  src=\"https:\/\/player.vimeo.com\/video\/1012051605?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" title=\"Filme_Inserir-antes-das-imagens\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case.png\" alt=\"\" class=\"wp-image-18080\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Case-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">COMUNICA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A comunica\u00e7\u00e3o de Camponesa ganha vida em uma campanha integrada que traduz como o Sabor se Cria Junto. Partindo do prop\u00f3sito \u201cFazer dos afetos novos sabores, buscamos entender a conex\u00e3o entre os afetos e os sabores na alimenta\u00e7\u00e3o brasileira, que j\u00e1 considera o preparo dos alimentos e o compartilhamento \u00e0 mesa como elementos que tornam as refei\u00e7\u00f5es ainda melhores.&nbsp;<\/p>\n\n\n\n<p>Isso toma forma com o direcional de mostrarmos como toda situa\u00e7\u00e3o ganha mais sabor com Camponesa, tornando os momentos compartilhados ainda mais gostosos e especiais, indo al\u00e9m do paladar e se expandindo para a viv\u00eancia emocional.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u00c9 da\u00ed que surge o conceito criativo. Se existem, por exemplo, os sabores &#8220;chocolate&#8221; e &#8220;morango&#8221;, Camponesa traz o \u201cSabor Vida\u201d, transformando os bons momentos que vivemos juntos em nomes de sabores.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3.jpg\" alt=\"\" class=\"wp-image-17910\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-3-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4.jpg\" alt=\"\" class=\"wp-image-17911\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-4-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">EXECU\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Em uma campanha 360\u00ba que envolve filme, jingle para r\u00e1dio, pe\u00e7as digitais e m\u00eddia OOH, propomos sabores sinest\u00e9sicos, que envolvem uma experi\u00eancia vivida com pessoas que a gente gosta. Alguns deles s\u00e3o\u202fo &#8220;Sabor me conta tudo, menos as horas&#8221;, para uma conversa \u00e0 mesa entre pai e filho, e &#8220;Sabor de domingo na casa da v\u00f3&#8221;, para a reuni\u00e3o entre a fam\u00edlia, cheia de afeto e receitas deliciosas.&nbsp;&nbsp;<\/p>\n\n\n\n<p>No visual, trazemos situa\u00e7\u00f5es vividas dentro e fora de casa, fugindo tamb\u00e9m dos padr\u00f5es da categoria, e valorizamos situa\u00e7\u00f5es de preparo dos alimentos, remetendo \u00e0 criatividade na cozinha que \u00e9 caracter\u00edstica da marca, no lugar de simplesmente degustar aquilo que j\u00e1 est\u00e1 pronto. O C de Camponesa aparece como elemento gr\u00e1fico que embala essas situa\u00e7\u00f5es, demarcando a presen\u00e7a da marca e contribuindo para o reconhecimento do novo asset, que \u00e9 ponto de destaque tamb\u00e9m nas novas embalagens.\u202f&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5.jpg\" alt=\"\" class=\"wp-image-17912\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-5-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6.jpg\" alt=\"\" class=\"wp-image-17913\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-6-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7.jpg\" alt=\"\" class=\"wp-image-17914\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/Tela-7-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"template":"","tags":[49,60,86],"wp_pattern_category":[],"categorias_de_cases":[11,16,21],"class_list":["post-17906","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-comunicacao","tag-experiencia","categorias_de_cases-comunicacao","categorias_de_cases-embalagem","categorias_de_cases-identidade-visual"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/17906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":22,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/17906\/revisions"}],"predecessor-version":[{"id":18081,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/17906\/revisions\/18081"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=17906"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=17906"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=17906"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=17906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}