{"id":17653,"date":"2024-09-23T17:57:42","date_gmt":"2024-09-23T20:57:42","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&#038;p=17653"},"modified":"2024-09-26T10:27:45","modified_gmt":"2024-09-26T13:27:45","slug":"camponesa-pdv","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/camponesa-pdv\/","title":{"rendered":"CAMPONESA"},"content":{"rendered":"<figure class=\"wp-block-image size-full remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"3500\" height=\"1969\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/2_IMG_CAMPONESA_CASE_PDV_SITE_TRIO_AMBIENTADO-1.png\" alt=\"\" class=\"wp-image-17693\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/2_IMG_CAMPONESA_CASE_PDV_SITE_TRIO_AMBIENTADO-1.png 3500w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/2_IMG_CAMPONESA_CASE_PDV_SITE_TRIO_AMBIENTADO-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/2_IMG_CAMPONESA_CASE_PDV_SITE_TRIO_AMBIENTADO-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/2_IMG_CAMPONESA_CASE_PDV_SITE_TRIO_AMBIENTADO-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/2_IMG_CAMPONESA_CASE_PDV_SITE_TRIO_AMBIENTADO-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/2_IMG_CAMPONESA_CASE_PDV_SITE_TRIO_AMBIENTADO-1-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/2_IMG_CAMPONESA_CASE_PDV_SITE_TRIO_AMBIENTADO-1-18x10.png 18w\" sizes=\"(max-width: 3500px) 100vw, 3500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><strong>EXPERI\u00caNCIA<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>O prop\u00f3sito \u201cFazer dos afetos novos sabores\u201d ganha vida no ponto de venda da Camponesa atrav\u00e9s do conceito \u201cMomentos Saborosos\u201d. Esse conceito nasce da ideia de que o verdadeiro sabor se cria junto, em torno da cozinha, nos momentos compartilhados, refor\u00e7ando a import\u00e2ncia do fazer junto e das rela\u00e7\u00f5es nutridas ao redor da mesa.&nbsp;<\/p>\n\n\n\n<p>O sabor \u00e9 constru\u00eddo com afeto, como acontece nas casas mineiras. \u00c9 assim que Camponesa, presente h\u00e1 tanto tempo nesses lares, resgata hist\u00f3rias de carinho e tradi\u00e7\u00e3o para criar pe\u00e7as criativas e ricas em experi\u00eancias.\u202f<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1008593484?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"7859\" height=\"1819\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/4_IMG_CAMPONESA_CASE_PDV_SITE_FAIXA-1.png\" alt=\"\" class=\"wp-image-17991\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/4_IMG_CAMPONESA_CASE_PDV_SITE_FAIXA-1.png 7859w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/4_IMG_CAMPONESA_CASE_PDV_SITE_FAIXA-1-300x69.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/4_IMG_CAMPONESA_CASE_PDV_SITE_FAIXA-1-1024x237.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/4_IMG_CAMPONESA_CASE_PDV_SITE_FAIXA-1-768x178.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/4_IMG_CAMPONESA_CASE_PDV_SITE_FAIXA-1-1536x356.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/4_IMG_CAMPONESA_CASE_PDV_SITE_FAIXA-1-2048x474.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/4_IMG_CAMPONESA_CASE_PDV_SITE_FAIXA-1-18x4.png 18w\" sizes=\"(max-width: 7859px) 100vw, 7859px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"3000\" height=\"1749\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/CAMPONESA__ILHA-INSTORE_FN_04_pos.png\" alt=\"\" class=\"wp-image-18023\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/CAMPONESA__ILHA-INSTORE_FN_04_pos.png 3000w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/CAMPONESA__ILHA-INSTORE_FN_04_pos-300x175.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/CAMPONESA__ILHA-INSTORE_FN_04_pos-1024x597.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/CAMPONESA__ILHA-INSTORE_FN_04_pos-768x448.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/CAMPONESA__ILHA-INSTORE_FN_04_pos-1536x895.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/CAMPONESA__ILHA-INSTORE_FN_04_pos-2048x1194.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/CAMPONESA__ILHA-INSTORE_FN_04_pos-18x10.png 18w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1805\" height=\"1308\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/ANIMA_GIF.gif\" alt=\"\" class=\"wp-image-18085\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">EXECU\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Visualmente, a cozinha mineira serve como inspira\u00e7\u00e3o, com o fog\u00e3o dando forma ao m\u00f3dulo de degusta\u00e7\u00e3o, a pe\u00e7a central do PDV. Esse espa\u00e7o cria um momento especial de experimenta\u00e7\u00e3o dos produtos atrav\u00e9s de receitas criativas, envolvendo o shopper n\u00e3o s\u00f3 pelo sabor, mas tamb\u00e9m pelo aroma dessas deliciosas cria\u00e7\u00f5es, que deixam no ar o cheirinho de comida boa.\u202f&nbsp;<\/p>\n\n\n\n<p>O toque artesanal das cozinhas mineiras \u00e9 traduzido pelas cores e materiais: a madeira das prateleiras, as lumin\u00e1rias laranjas e os utens\u00edlios de cozinha pendurados se harmonizam com uma base branca, que refor\u00e7a os elementos visuais da marca, trazendo ao mesmo tempo modernidade e acolhimento.\u202f&nbsp;<\/p>\n\n\n\n<p>Cada detalhe conta uma hist\u00f3ria. Outro destaque s\u00e3o os famosos azulejos mineiros, reinterpretados com um design propriet\u00e1rio inspirado no \u201cC\u201d de Camponesa, criado especialmente para este projeto, agregando ainda mais identidade visual ao ambiente.\u202f&nbsp;<\/p>\n\n\n\n<p>Para enriquecer ainda mais a experi\u00eancia da marca, desenvolvemos um totem digital sincronizado com a hora do dia e o clima, sugerindo receitas que tornam cada momento mais saboroso, estimulando a criatividade e o desejo de compartilhar momentos ao redor da mesa.\u202f&nbsp;<\/p>\n\n\n\n<p>Para atender aos desafios de neg\u00f3cio, tanto o mobili\u00e1rio-conceito quanto outras pe\u00e7as foram projetados para apresentar o portf\u00f3lio completo de Camponesa, seja na geladeira ou na g\u00f4ndola, educando o consumidor sobre as diferen\u00e7as entre os produtos e facilitando a escolha no momento da compra.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1687\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/9_IMG_CAMPONESA_CASE_PDV_SITE_PONTA-DE-GONDOLA.png\" alt=\"\" class=\"wp-image-17729\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/9_IMG_CAMPONESA_CASE_PDV_SITE_PONTA-DE-GONDOLA.png 3000w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/9_IMG_CAMPONESA_CASE_PDV_SITE_PONTA-DE-GONDOLA-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/9_IMG_CAMPONESA_CASE_PDV_SITE_PONTA-DE-GONDOLA-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/9_IMG_CAMPONESA_CASE_PDV_SITE_PONTA-DE-GONDOLA-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/9_IMG_CAMPONESA_CASE_PDV_SITE_PONTA-DE-GONDOLA-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/9_IMG_CAMPONESA_CASE_PDV_SITE_PONTA-DE-GONDOLA-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/9_IMG_CAMPONESA_CASE_PDV_SITE_PONTA-DE-GONDOLA-18x10.png 18w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1788\" height=\"1969\" data-id=\"17728\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/10_IMG_CAMPONESA_CASE_PDV_SITE_FLOOR-DISPLAY.png\" alt=\"\" class=\"wp-image-17728\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/10_IMG_CAMPONESA_CASE_PDV_SITE_FLOOR-DISPLAY.png 1788w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/10_IMG_CAMPONESA_CASE_PDV_SITE_FLOOR-DISPLAY-272x300.png 272w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/10_IMG_CAMPONESA_CASE_PDV_SITE_FLOOR-DISPLAY-930x1024.png 930w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/10_IMG_CAMPONESA_CASE_PDV_SITE_FLOOR-DISPLAY-768x846.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/10_IMG_CAMPONESA_CASE_PDV_SITE_FLOOR-DISPLAY-1395x1536.png 1395w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/10_IMG_CAMPONESA_CASE_PDV_SITE_FLOOR-DISPLAY-11x12.png 11w\" sizes=\"(max-width: 1788px) 100vw, 1788px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"1080\" data-id=\"17730\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/11_GIF_CAMPONESA_CASE_PDV_SITE_UNIFORME.gif\" alt=\"\" class=\"wp-image-17730\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1687\" data-id=\"17735\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/12_IMG_CAMPONESA_CASE_PDV_SITE_BALCAO-DEGUSTACAO.png\" alt=\"\" class=\"wp-image-17735\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/12_IMG_CAMPONESA_CASE_PDV_SITE_BALCAO-DEGUSTACAO.png 3000w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/12_IMG_CAMPONESA_CASE_PDV_SITE_BALCAO-DEGUSTACAO-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/12_IMG_CAMPONESA_CASE_PDV_SITE_BALCAO-DEGUSTACAO-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/12_IMG_CAMPONESA_CASE_PDV_SITE_BALCAO-DEGUSTACAO-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/12_IMG_CAMPONESA_CASE_PDV_SITE_BALCAO-DEGUSTACAO-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/12_IMG_CAMPONESA_CASE_PDV_SITE_BALCAO-DEGUSTACAO-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/12_IMG_CAMPONESA_CASE_PDV_SITE_BALCAO-DEGUSTACAO-18x10.png 18w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1008593622?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"1969\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/14_IMG_CAMPONESA_CASE_PDV_SITE_PONTO-NATURAL-1.png\" alt=\"\" class=\"wp-image-17988\" style=\"object-fit:cover\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/14_IMG_CAMPONESA_CASE_PDV_SITE_PONTO-NATURAL-1.png 3500w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/14_IMG_CAMPONESA_CASE_PDV_SITE_PONTO-NATURAL-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/14_IMG_CAMPONESA_CASE_PDV_SITE_PONTO-NATURAL-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/14_IMG_CAMPONESA_CASE_PDV_SITE_PONTO-NATURAL-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/14_IMG_CAMPONESA_CASE_PDV_SITE_PONTO-NATURAL-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/14_IMG_CAMPONESA_CASE_PDV_SITE_PONTO-NATURAL-1-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/09\/14_IMG_CAMPONESA_CASE_PDV_SITE_PONTO-NATURAL-1-18x10.png 18w\" sizes=\"(max-width: 3500px) 100vw, 3500px\" \/><\/figure>","protected":false},"template":"","tags":[49,60,86],"wp_pattern_category":[],"categorias_de_cases":[14,19,266],"class_list":["post-17653","cases","type-cases","status-publish","hentry","tag-ana-couto","tag-comunicacao","tag-experiencia","categorias_de_cases-design-de-servicos","categorias_de_cases-experiencia","categorias_de_cases-trade-marketing"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/17653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":28,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/17653\/revisions"}],"predecessor-version":[{"id":18087,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/17653\/revisions\/18087"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=17653"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=17653"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=17653"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=17653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}