{"id":17580,"date":"2024-09-11T18:13:09","date_gmt":"2024-09-11T21:13:09","guid":{"rendered":"https:\/\/anacouto.com.br\/?post_type=cases&p=17580"},"modified":"2024-09-25T11:46:06","modified_gmt":"2024-09-25T14:46:06","slug":"natura-tododia-cabelos","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/natura-tododia-cabelos\/","title":{"rendered":"NATURA TODODIA HAIR"},"content":{"rendered":"
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STRATEGY<\/strong><\/h3>\n<\/div>\n\n\n\n
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Knowing that the hair care category has low loyalty, it's crucial to occupy shelf space in consumers' minds, sharing it with the various other products used on their hair. With this in mind, Tododia aimed to broaden the impact of Natura's hair care products, democratizing them and making them accessible for daily use, as well as strengthening the association between the category and the brand. <\/p>\n\n\n\n

The relationship between Tododia and daily care is already well-established, and consumers trust the brand's delivery of fragrance and hydration. Therefore, to embrace hair care, this was our starting point: the brand's expertise in daily care, which treats hair as part of the body, not a separate segment \u2013 it moves because our bodies move. <\/p>\n\n\n\n

Since we're talking about daily care, the brand's intended use is for self-care, not for beauty salons or professional use; therefore, we understand that the representation of the hair strands reflects this naturalness, with well-cared-for hair that you can achieve on your own. <\/p>\n\n\n\n

If the mission is to be a democratic brand, we need to simplify the language of the category, focusing on the sensory translation of this beautiful, soft, and fragrant hair, which we perceive through all our senses. Finally, to further facilitate navigation through the line, the colors become a reference, always associated with the benefits of hydration, nutrition, and repair, achieved with prebiotic technology combined with recognized active ingredients for each need. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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