{"id":1716,"date":"2024-05-22T14:26:59","date_gmt":"2024-05-22T17:26:59","guid":{"rendered":"http:\/\/anacouto.com.br\/?post_type=cases&#038;p=1716"},"modified":"2024-09-25T12:55:03","modified_gmt":"2024-09-25T15:55:03","slug":"elo","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/elo\/","title":{"rendered":"Elo"},"content":{"rendered":"<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185530?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Caminho<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Partimos do conceito de Elo como s\u00edmbolo de conex\u00e3o, ponte e la\u00e7o. A ideia era transmitir a acessibilidade e o apoio que a marca oferece, destacando a possibilidade de uma rela\u00e7\u00e3o mais pr\u00f3xima e descomplicada com o dinheiro. No rebranding, era crucial traduzir esses valores em uma identidade visual e verbal coesa e inspiradora.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-1024x576.jpg\" alt=\"Elo alt\" class=\"wp-image-1767\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185578?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Universos<br>Verbal e<br>Visual<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Reimaginamos o logotipo da Elo, mantendo sua geometria original, mas enfatizando sua forma como um elemento ic\u00f4nico de conex\u00e3o. As extremidades do logotipo sugerem continuidade e linearidade, refletindo a ideia de ponte e uni\u00e3o. A tr\u00edade de cores foi reorganizada de forma mais org\u00e2nica, adicionando tons de verde para refor\u00e7ar a identidade nacional da marca e trazer frescor ao seu visual.<\/p>\n\n\n\n<p>A tipografia escolhida \u00e9 brasileira, robusta e flex\u00edvel, capaz de se adaptar \u00e0s diferentes demandas textuais e visuais da marca. O universo gr\u00e1fico expande a ideia de conex\u00e3o, fazendo do logotipo um elemento visual que permite narrativas claras e inspiradoras. As imagens capturam a realidade dos brasileiros, celebrando a cultura, a m\u00fasica e o cotidiano de forma otimista e alegre.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1768\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185617?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1769\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185678?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1770\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1771\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1772\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185728?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A comunica\u00e7\u00e3o verbal da Elo reflete sua identidade brasileira, com uma atitude de fala que transmite irrever\u00eancia, carisma e um olhar positivo para a vida. Com humor na medida certa, incentiva as realiza\u00e7\u00f5es com um vocabul\u00e1rio criativo e inteligente, que dialoga diretamente com a cultura e os sonhos dos brasileiros. T\u00edtulos como \u201cSonhos com in\u00edcio, meio e Elo\u201d e \u201cEntre o seu talento e o viol\u00e3o, o nosso cart\u00e3o\u201d ilustram essa abordagem \u00fanica e cativante da marca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1773\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185781?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1774\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1775\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1776\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,30],"class_list":["post-1716","cases","type-cases","status-publish","hentry","categorias_de_cases-comunicacao","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":7,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1716\/revisions"}],"predecessor-version":[{"id":14592,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1716\/revisions\/14592"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=1716"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=1716"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=1716"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=1716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}