{"id":1716,"date":"2024-05-22T14:26:59","date_gmt":"2024-05-22T17:26:59","guid":{"rendered":"http:\/\/anacouto.com.br\/?post_type=cases&#038;p=1716"},"modified":"2024-09-25T12:55:03","modified_gmt":"2024-09-25T15:55:03","slug":"elo","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/elo\/","title":{"rendered":"Link"},"content":{"rendered":"<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185530?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Path<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We started with the concept of Elo as a symbol of connection, bridge, and bond. The idea was to convey the accessibility and support that the brand offers, highlighting the possibility of a closer and more straightforward relationship with money. In the rebranding, it was crucial to translate these values into a cohesive and inspiring visual and verbal identity.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-1024x576.jpg\" alt=\"Elo alt\" class=\"wp-image-1767\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-2-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185578?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Universes<br>Verbal and<br>Visual<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We reimagined the Elo logo, maintaining its original geometry but emphasizing its form as an iconic element of connection. The logo&#039;s extremities suggest continuity and linearity, reflecting the idea of bridge and unity. The triad of colors was rearranged in a more organic way, adding shades of green to reinforce the brand&#039;s national identity and bring freshness to its visual appearance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The chosen typography is Brazilian, robust, and flexible, capable of adapting to the brand&#039;s diverse textual and visual demands. The graphic universe expands the idea of connection, making the logo a visual element that allows for clear and inspiring narratives. The images capture the reality of Brazilians, celebrating culture, music, and daily life in an optimistic and joyful way.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1768\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-4-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185617?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1769\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-6-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185678?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1770\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-8-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1771\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-9-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1772\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-10-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185728?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\"><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Elo&#039;s verbal communication reflects its Brazilian identity, with a speaking style that conveys irreverence, charisma, and a positive outlook on life. With just the right amount of humor, it encourages achievements with a creative and intelligent vocabulary that directly engages with Brazilian culture and dreams. Titles like &quot;Dreams with a beginning, a middle, and Elo&quot; and &quot;Between your talent and the guitar, our card&quot; illustrate this unique and captivating approach of the brand.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1773\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-12-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963185781?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1774\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-14-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1775\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-15-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1776\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/05\/CASE_ELO_SITE-17-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,30],"class_list":["post-1716","cases","type-cases","status-publish","hentry","categorias_de_cases-comunicacao","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":7,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1716\/revisions"}],"predecessor-version":[{"id":14592,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1716\/revisions\/14592"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=1716"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=1716"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=1716"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=1716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}