{"id":1585,"date":"2021-05-26T12:18:30","date_gmt":"2021-05-26T15:18:30","guid":{"rendered":"http:\/\/anacouto.com.br\/?post_type=cases&#038;p=1585"},"modified":"2024-09-26T12:38:45","modified_gmt":"2024-09-26T15:38:45","slug":"zarns-2","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/zarns-2\/","title":{"rendered":"Zarns"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963187558?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28.png\" alt=\"\" class=\"wp-image-16212\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29.png\" alt=\"\" class=\"wp-image-16213\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">After further diagnostic analysis, we identified their strengths and areas for improvement, defining the guidelines for building the BRANDING through the IS, DOES, AND SAYS methodology.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c<strong>\u00c9\u201d:<\/strong>\u00a0We understood that a sophisticated brand was needed, with a simple-to-pronounce name, a premium perception, and the ability to convey innovation;\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li><strong>\u201cFAZ\u201d<\/strong>: percebemos que a jornada de relacionamento come\u00e7a no pr\u00e9-vestibular, mas se estende como oportunidade at\u00e9 o alumni, ganhando tra\u00e7\u00e3o em um ecossistema ancorado por pesquisa e ci\u00eancia capaz de se manter relevante para al\u00e9m da dura\u00e7\u00e3o do curso;\u00a0<\/li>\n\n\n\n<li><strong>\u201c&quot;HE SPEAKS&quot;:<\/strong>\u00a0We understood that it was necessary to expand communication beyond the student and also focus on the parents, communicating credentials that justified the investment based on what the college offers, but without limiting ourselves to retail appeal or arguments saturated in the category, such as technology and the future.\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Based on these learnings, we identified that we have an offering supported by a renowned faculty recognized by the scientific community as great assets, in addition to state-of-the-art laboratories and methodology with an educational vision that integrates biological, physical, mental, and emotional health. These factors became the turning point for the development of a...&nbsp;<strong>New purpose: to educate for a healthier world.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A visionary, active, charismatic, and welcoming college that believes in science and well-being, unlike its competitors, whose communication is focused exclusively on selling the course, with an excessively casual and youthful language that seems to underestimate the audience.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To reinforce the narrative, we arrived at the tagline.<strong>&nbsp;\u201c&quot;Health meets knowledge&quot;\u201d&nbsp;<\/strong>\u2013 uma&nbsp;declara\u00e7\u00e3o que cria um elo entre dois valores fundamentais da institui\u00e7\u00e3o. O verbo \u201cencontra\u201d refor\u00e7a a ideia de espa\u00e7o f\u00edsico, como um ambiente que ensina a zelar pelo outro, que preza pela verdade cient\u00edfica e pela sa\u00fade do todo de maneira constante, sempre em evolu\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30.png\" alt=\"\" class=\"wp-image-16214\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31.png\" alt=\"\" class=\"wp-image-16215\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">NAMING<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Uma\u00a0faculdade de ensino premium\u00a0nos leva a\u00a0elaborar\u00a0um nome que\u00a0reflita\u00a0a sua excel\u00eancia.\u00a0Deve\u00a0transmitir\u00a0os valores de sa\u00fade e sabedoria, tendo como refer\u00eancia personalidades de relev\u00e2ncia da\u00a0medicina\u00a0no Brasil.\u00a0<br>\u00a0<br>Inspirado nestas trajet\u00f3rias,\u00a0surge o nome\u00a0Faculdade\u00a0Zarns,\u00a0que busca sintetizar o compromisso\u00a0de\u00a0desenvolver a comunidade atrav\u00e9s do exerc\u00edcio\u00a0\u00a0<br>da medicina s\u00e9ria e humanizada, a fim de construir um legado de cuidado e cidadania entre professores, alunos, m\u00e9dicos e pacientes.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32.png\" alt=\"\" class=\"wp-image-16216\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33.png\" alt=\"\" class=\"wp-image-16217\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34.png\" alt=\"\" class=\"wp-image-16218\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">VISUAL UNIVERSE<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Para\u00a0criar\u00a0o sentimento de\u00a0integra\u00e7\u00e3o com a\u00a0faculdade,\u00a0o universo visual refor\u00e7a\u00a0o Z como \u00edcone da marca,\u00a0que tem diferentes express\u00f5es visuais. A\u00a0inten\u00e7\u00e3o\u00a0\u00e9\u00a0traduzir uma marca humana, tecnol\u00f3gica\u00a0e\u00a0cientifica para construir uma imagem moderna\u00a0e propriet\u00e1ria,\u00a0dando orgulho\u00a0de usar\u00a0e fazer parte\u00a0dela.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35.png\" alt=\"\" class=\"wp-image-16219\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36.png\" alt=\"\" class=\"wp-image-16220\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">VERBAL UNIVERSE\u00a0<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Zarns College, through its communication style, balances wisdom and a sense of belonging. With a positive and inspiring way of speaking, it uses verbal resources that address well-being, campus life, and building a healthy future for generations of students, scientists, and healthcare professionals.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa voz \u00e9 tangibilizada em t\u00edtulos como&nbsp;<strong>\u201cfaz bem estar com Zarns, \u201cnossa estrutura f\u00edsica \u00e9 feita para estruturar vidas<\/strong>\u201d e&nbsp;<strong>\u201cresid\u00eancia em que voc\u00ea se sente em casa\u201d<\/strong>.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37.png\" alt=\"\" class=\"wp-image-16221\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38.png\" alt=\"\" class=\"wp-image-16222\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">EXECU\u00c7\u00c3O\u00a0DA\u00a0                           COMUNICA\u00c7\u00c3O\u00a0<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">To create the campaign, we studied the category&#039;s performance and how candidates choose their medical school. We understand that more than a great achievement and accomplishment, the choice to study medicine stems from a natural vocation.\u00a0<strong>de transformar a vida de outras pessoas<\/strong>, que vai desde o processo de cura de cada paciente at\u00e9 a possibilidade de encontrar solu\u00e7\u00f5es capazes de impactar positivamente gera\u00e7\u00f5es. A partir disso, tivemos um insight criativo: a medicina tamb\u00e9m n\u00e3o para de se transformar, e a Zarns \u00e9 a faculdade que faz de cada aula uma experi\u00eancia transformadora, que prepara os alunos para a carreira e para a vida nesse mundo din\u00e2mico, em constante evolu\u00e7\u00e3o.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign&#039;s mission was to clearly communicate the name change and the brand&#039;s major transformation. To achieve this, we used messages that addressed the transformations in medicine in the past, present, and near future, drawing a creative parallel with the transformation that Zarns brings to the lives of the entire academic community and the general population.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visually, we highlighted the color code and the &quot;Z&quot; of the new brand, which gained prominence. We portrayed students and teachers with an air of pride and satisfaction for being part of this community.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A campanha se desdobra nos formatos para TV, OOH, e canais digitais com atua\u00e7\u00e3o regional, para uso estrat\u00e9gico da verba, menor dispers\u00e3o da mensagem e mais assertividade no p\u00fablico-alvo. O objetivo \u00e9 alavancar awareness para o&nbsp;novo posicionamento de marca,&nbsp;ao mesmo tempo em que trabalhamos a considera\u00e7\u00e3o e aquisi\u00e7\u00e3o de novos alunos, garantindo a efic\u00e1cia da execu\u00e7\u00e3o do branding em todas as etapas do funil de convers\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A movement that puts into practice a well-founded Branding Strategy that encompasses the IS, DOES, and SAYS aspects, with the execution of communication aligned with all the strategic premises defined throughout the process. A project co-created with the client over six months until the launch of the new Zarns College on the market.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39.png\" alt=\"\" class=\"wp-image-16223\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-1024x576.png\" alt=\"\" class=\"wp-image-16224\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,17,24,30],"class_list":["post-1585","cases","type-cases","status-publish","hentry","categorias_de_cases-comunicacao","categorias_de_cases-estrategia","categorias_de_cases-naming","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":6,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1585\/revisions"}],"predecessor-version":[{"id":16229,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1585\/revisions\/16229"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=1585"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=1585"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}