{"id":1585,"date":"2021-05-26T12:18:30","date_gmt":"2021-05-26T15:18:30","guid":{"rendered":"http:\/\/anacouto.com.br\/?post_type=cases&#038;p=1585"},"modified":"2024-09-26T12:38:45","modified_gmt":"2024-09-26T15:38:45","slug":"zarns-2","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/zarns-2\/","title":{"rendered":"Zarns"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963187558?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28.png\" alt=\"\" class=\"wp-image-16212\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-28-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29.png\" alt=\"\" class=\"wp-image-16213\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-29-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Ap\u00f3s os aprofundamentos do diagn\u00f3stico, identificamos suas fortalezas e o que poderia evoluir, definindo as diretrizes para a constru\u00e7\u00e3o do BRANDING atrav\u00e9s do \u00c9, FAZ, FALA.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c<strong>\u00c9\u201d:<\/strong>\u00a0entendemos que era necess\u00e1ria uma marca sofisticada e com um naming de pron\u00fancia simples, percep\u00e7\u00e3o premium e capaz de transmitir inova\u00e7\u00e3o;\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li><strong>\u201cFAZ\u201d<\/strong>: percebemos que a jornada de relacionamento come\u00e7a no pr\u00e9-vestibular, mas se estende como oportunidade at\u00e9 o alumni, ganhando tra\u00e7\u00e3o em um ecossistema ancorado por pesquisa e ci\u00eancia capaz de se manter relevante para al\u00e9m da dura\u00e7\u00e3o do curso;\u00a0<\/li>\n\n\n\n<li><strong>\u201cFALA\u201d:<\/strong>\u00a0compreendemos que era necess\u00e1rio expandir a comunica\u00e7\u00e3o para al\u00e9m do aluno e focar tamb\u00e9m nos pais, comunicando credenciais que justificassem o investimento a partir do que a faculdade oferta, mas sem se limitar ao apelo varejista ou a argumentos saturados na categoria, como tecnologia e futuro.\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>A partir desses aprendizados, identificamos que temos uma oferta suportada por um corpo docente de renome e com reconhecimento da comunidade cient\u00edfica como grandes ativos, al\u00e9m dos laborat\u00f3rios e da metodologia de ponta com vis\u00e3o de educa\u00e7\u00e3o que integra a sa\u00fade biol\u00f3gica, f\u00edsica, mental e emocional. Fatores que se tornaram o ponto de virada para a elabora\u00e7\u00e3o de um&nbsp;<strong>novo prop\u00f3sito: educar para um mundo mais saud\u00e1vel.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Uma faculdade vision\u00e1ria, ativa, carism\u00e1tica e acolhedora que acredita na ci\u00eancia e no bem-estar, diferente da concorr\u00eancia, cuja comunica\u00e7\u00e3o demonstra-se focada exclusivamente na venda do curso, com uma linguagem excessivamente despojada e jovem que parece subestimar o p\u00fablico.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Para refor\u00e7ar a narrativa, chegamos ao tagline<strong>&nbsp;\u201cSa\u00fade encontra saber\u201d&nbsp;<\/strong>\u2013 uma&nbsp;declara\u00e7\u00e3o que cria um elo entre dois valores fundamentais da institui\u00e7\u00e3o. O verbo \u201cencontra\u201d refor\u00e7a a ideia de espa\u00e7o f\u00edsico, como um ambiente que ensina a zelar pelo outro, que preza pela verdade cient\u00edfica e pela sa\u00fade do todo de maneira constante, sempre em evolu\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30.png\" alt=\"\" class=\"wp-image-16214\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-30-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31.png\" alt=\"\" class=\"wp-image-16215\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-31-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">NAMING<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Uma\u00a0faculdade de ensino premium\u00a0nos leva a\u00a0elaborar\u00a0um nome que\u00a0reflita\u00a0a sua excel\u00eancia.\u00a0Deve\u00a0transmitir\u00a0os valores de sa\u00fade e sabedoria, tendo como refer\u00eancia personalidades de relev\u00e2ncia da\u00a0medicina\u00a0no Brasil.\u00a0<br>\u00a0<br>Inspirado nestas trajet\u00f3rias,\u00a0surge o nome\u00a0Faculdade\u00a0Zarns,\u00a0que busca sintetizar o compromisso\u00a0de\u00a0desenvolver a comunidade atrav\u00e9s do exerc\u00edcio\u00a0\u00a0<br>da medicina s\u00e9ria e humanizada, a fim de construir um legado de cuidado e cidadania entre professores, alunos, m\u00e9dicos e pacientes.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32.png\" alt=\"\" class=\"wp-image-16216\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-32-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33.png\" alt=\"\" class=\"wp-image-16217\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-33-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34.png\" alt=\"\" class=\"wp-image-16218\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-34-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">UNIVERSO VISUAL<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para\u00a0criar\u00a0o sentimento de\u00a0integra\u00e7\u00e3o com a\u00a0faculdade,\u00a0o universo visual refor\u00e7a\u00a0o Z como \u00edcone da marca,\u00a0que tem diferentes express\u00f5es visuais. A\u00a0inten\u00e7\u00e3o\u00a0\u00e9\u00a0traduzir uma marca humana, tecnol\u00f3gica\u00a0e\u00a0cientifica para construir uma imagem moderna\u00a0e propriet\u00e1ria,\u00a0dando orgulho\u00a0de usar\u00a0e fazer parte\u00a0dela.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35.png\" alt=\"\" class=\"wp-image-16219\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-35-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36.png\" alt=\"\" class=\"wp-image-16220\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-36-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">UNIVERSO VERBAL\u00a0<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A Faculdade Zarns equilibra, no comportamento de fala, sabedoria e senso de pertencimento. Com um jeito de falar positivo e inspirador, traz recursos verbais que abordam sobre bem-estar, viv\u00eancia no campus e sobre a constru\u00e7\u00e3o do futuro saud\u00e1vel para gera\u00e7\u00f5es de estudantes, cientistas e profissionais da sa\u00fade.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Essa voz \u00e9 tangibilizada em t\u00edtulos como&nbsp;<strong>\u201cfaz bem estar com Zarns, \u201cnossa estrutura f\u00edsica \u00e9 feita para estruturar vidas<\/strong>\u201d e&nbsp;<strong>\u201cresid\u00eancia em que voc\u00ea se sente em casa\u201d<\/strong>.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37.png\" alt=\"\" class=\"wp-image-16221\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-37-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38.png\" alt=\"\" class=\"wp-image-16222\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38.png 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-38-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">EXECU\u00c7\u00c3O\u00a0DA\u00a0                           COMUNICA\u00c7\u00c3O\u00a0<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para a cria\u00e7\u00e3o da campanha, estudamos a atua\u00e7\u00e3o da categoria e a forma como os candidatos fazem a escolha da Faculdade. Entendemos que mais do que uma grande conquista e realiza\u00e7\u00e3o, a escolha por medicina parte de uma voca\u00e7\u00e3o natural\u00a0<strong>de transformar a vida de outras pessoas<\/strong>, que vai desde o processo de cura de cada paciente at\u00e9 a possibilidade de encontrar solu\u00e7\u00f5es capazes de impactar positivamente gera\u00e7\u00f5es. A partir disso, tivemos um insight criativo: a medicina tamb\u00e9m n\u00e3o para de se transformar, e a Zarns \u00e9 a faculdade que faz de cada aula uma experi\u00eancia transformadora, que prepara os alunos para a carreira e para a vida nesse mundo din\u00e2mico, em constante evolu\u00e7\u00e3o.\u00a0\u00a0<\/p>\n\n\n\n<p>A campanha tinha a miss\u00e3o de comunicar com clareza a mudan\u00e7a de nome e a grande virada da marca. Para isso, utilizamos mensagens que abordam as transforma\u00e7\u00f5es da medicina no passado, presente e futuro pr\u00f3ximo, tra\u00e7ando um paralelo criativo com a transforma\u00e7\u00e3o que Zarns traz para a vida de toda a comunidade acad\u00eamica e da popula\u00e7\u00e3o em geral.\u00a0\u00a0<\/p>\n\n\n\n<p>Visualmente, destacamos o color code e o Z da nova marca, que ganhou protagonismo. Retratamos alunos e professores com o ar de orgulho e satisfa\u00e7\u00e3o por fazer parte dessa comunidade.&nbsp;<\/p>\n\n\n\n<p>A campanha se desdobra nos formatos para TV, OOH, e canais digitais com atua\u00e7\u00e3o regional, para uso estrat\u00e9gico da verba, menor dispers\u00e3o da mensagem e mais assertividade no p\u00fablico-alvo. O objetivo \u00e9 alavancar awareness para o&nbsp;novo posicionamento de marca,&nbsp;ao mesmo tempo em que trabalhamos a considera\u00e7\u00e3o e aquisi\u00e7\u00e3o de novos alunos, garantindo a efic\u00e1cia da execu\u00e7\u00e3o do branding em todas as etapas do funil de convers\u00e3o.&nbsp;<\/p>\n\n\n\n<p>Um movimento que coloca na pr\u00e1tica uma Estrat\u00e9gia de Branding bem embasada e que contempla o \u00c9, FAZ, FALA, com a execu\u00e7\u00e3o da comunica\u00e7\u00e3o alinhada a todas as premissas estrat\u00e9gicas definidas ao longo do processo. Um trabalho cocriado com o cliente durante seis meses at\u00e9 o lan\u00e7amento da nova Faculdade Zarns no mercado.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39.png\" alt=\"\" class=\"wp-image-16223\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-39-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-1024x576.png\" alt=\"\" class=\"wp-image-16224\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-2048x1152.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/05\/image-40-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,17,24,30],"class_list":["post-1585","cases","type-cases","status-publish","hentry","categorias_de_cases-comunicacao","categorias_de_cases-estrategia","categorias_de_cases-naming","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":6,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1585\/revisions"}],"predecessor-version":[{"id":16229,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/1585\/revisions\/16229"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=1585"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=1585"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}