{"id":13922,"date":"2018-04-20T19:17:06","date_gmt":"2018-04-20T22:17:06","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=2088"},"modified":"2024-09-30T10:09:19","modified_gmt":"2024-09-30T13:09:19","slug":"embelleze","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/embelleze\/","title":{"rendered":"EMBELLEZE"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-16616\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A Marca Vitay ganhou uma plataforma de branding que se conectava com as consumidoras partindo do olhar de desejos e necessidades, identificados na sua jornada.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-16617\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nas embalagens, a linha de produtos ganhou vida com 7 ilustra\u00e7\u00f5es femininas que tangibilizavam express\u00f5es corporais das diferentes energias envolvidas nos momentos de uso do shampoo, tendo sempre o cabelo como protagonista.<\/p>\n\n\n\n<p>Vitay ganhou ainda um esquema crom\u00e1tico pr\u00f3prio que destaca seus produtos como um bloco de cor no ponto de venda, colaborando com o objetivo de neg\u00f3cio da Marca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-16618\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">LAN\u00c7AMENTO<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Mais do que um redesign de embalagem, o projeto de Vitay desenhou uma nova rela\u00e7\u00e3o com o shampoo e essa inova\u00e7\u00e3o deveria ser percebida logo no lan\u00e7amento, focado em relacionamento e ativa\u00e7\u00e3o no ponto de venda. A solu\u00e7\u00e3o foi criar press kits e pe\u00e7as de PDV que representassem a inova\u00e7\u00e3o da Marca Vitay.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-16620\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-16621\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-1024x576.png\" alt=\"\" class=\"wp-image-16622\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-1024x576.png\" alt=\"\" class=\"wp-image-16623\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-1024x576.png\" alt=\"\" class=\"wp-image-16624\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-1024x576.png\" alt=\"\" class=\"wp-image-16625\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-1024x576.png\" alt=\"\" class=\"wp-image-16626\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\"><strong>O SHAMPOO QUE CUIDA DO SEU CABELO E FALA SOBRE O SEU MOMENTO.<\/strong><\/h1>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/04\/embelleze_case_10.jpg\"><\/p>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[],"class_list":["post-13922","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/13922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":8,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/13922\/revisions"}],"predecessor-version":[{"id":16632,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/13922\/revisions\/16632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/13885"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=13922"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=13922"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=13922"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=13922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}