{"id":13922,"date":"2018-04-20T19:17:06","date_gmt":"2018-04-20T22:17:06","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=2088"},"modified":"2024-09-30T10:09:19","modified_gmt":"2024-09-30T13:09:19","slug":"embelleze","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/embelleze\/","title":{"rendered":"EMBELLEZE"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-16616\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The Vitay brand gained a branding platform that connected with consumers based on the desires and needs identified in their journey.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-16617\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">On the packaging, the product line came to life with 7 female illustrations that tangibleized bodily expressions of the different energies involved in the moments of using the shampoo, always with the hair as the protagonist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vitay also developed its own color scheme that highlights its products as a block of color at the point of sale, contributing to the brand&#039;s business objective.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-16618\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">LAUNCH<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">More than just a packaging redesign, Vitay&#039;s project aimed to create a new relationship with shampoo, and this innovation needed to be noticeable right from the launch, focusing on relationship building and activation at the point of sale. The solution was to create press kits and POS materials that represented the innovation of the Vitay brand.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-16620\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-5.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-16621\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-1024x576.png\" alt=\"\" class=\"wp-image-16622\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-7.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-1024x576.png\" alt=\"\" class=\"wp-image-16623\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-8.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-1024x576.png\" alt=\"\" class=\"wp-image-16624\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-9.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-1024x576.png\" alt=\"\" class=\"wp-image-16625\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-10.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-1024x576.png\" alt=\"\" class=\"wp-image-16626\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/04\/image-11.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\"><strong>The shampoo that cares for your hair and speaks to your current mood.<\/strong><\/h1>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" 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