{"id":13921,"date":"2018-01-26T20:26:46","date_gmt":"2018-01-26T22:26:46","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=38"},"modified":"2024-09-30T10:17:07","modified_gmt":"2024-09-30T13:17:07","slug":"youse","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/youse\/","title":{"rendered":"YOUSE: COMMUNICATION"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-14-1024x576.png\" alt=\"\" class=\"wp-image-16675\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-14-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-14-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-14-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-14-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-14-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-14.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>BUSINESS STRATEGY<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customized insurance where customers can easily get quotes, choose, and purchase without needing help from third parties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Brazil, it had never been like this before Youse.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>BRAND STRATEGY<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Youse was created based on its purpose: to empower people to live bolder lives.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>COMMUNICATION STRATEGY<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#039;re innovating everything in your life through digital means, why are people still buying insurance the old-fashioned way? That&#039;s where the creative concept was born: QUESTION. With less &quot;no&quot; and more &quot;#PorQueN\u00e3o&quot; (#PorQueN\u00e3o), anything can happen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/OmkJI6QeZ7M?autoplay=1&#038;loop=1&#038;playlist=OmkJI6QeZ7M&#038;mute=1&#038;controls=0&#038;showinfo=0&#038;modestbranding=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\"><strong>Less &#039;no&#039;, more<br>\u2018&#039;WHY NOT?&#039;\u2019<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">A LITTLE<br>MORE ABOUT QUESTION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Youse aims to not only question the insurance market, but also pre-established habits and concepts that often go unnoticed. We are used to saying NO! I don&#039;t want to, I won&#039;t do it, I won&#039;t say it, I won&#039;t go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We want to make people reflect on the fact that life is made up of small, important moments. Less &quot;same old thing.&quot; Less &quot;NO.&quot; We should seize each moment to QUESTION. Youse reinforces the power of exploration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be happy. To try and fail. To learn. To question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of NO, #WhyNot?<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full remove-bottom-space\"><img decoding=\"async\" width=\"2560\" height=\"1019\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.34.45-AM-scaled.jpg\" alt=\"\" class=\"wp-image-16692\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.34.45-AM-scaled.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.34.45-AM-300x119.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.34.45-AM-1024x407.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.34.45-AM-768x306.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.34.45-AM-1536x611.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.34.45-AM-2048x815.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/Screenshot-2024-08-01-at-11.34.45-AM-18x7.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-15-1024x576.png\" alt=\"\" class=\"wp-image-16676\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-15-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-15-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-15-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-15-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-15-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-15.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-16-1024x576.png\" alt=\"\" class=\"wp-image-16677\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-16-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-16-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-16-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-16-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-16-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-16.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-17-1024x576.png\" alt=\"\" class=\"wp-image-16678\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-17-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-17-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-17-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-17-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-17-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-17.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-18-1024x576.png\" alt=\"\" class=\"wp-image-16679\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-18-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-18-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-18-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-18-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-18-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-18.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-19-1024x576.png\" alt=\"\" class=\"wp-image-16680\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-19-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-19-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-19-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-19-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-19-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-19.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-20-1024x576.png\" alt=\"\" class=\"wp-image-16681\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-20-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-20-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-20-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-20-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-20-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-20.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-21-1024x576.png\" alt=\"\" class=\"wp-image-16682\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-21-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-21-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-21-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-21-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-21-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-21.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\"><strong>WHY NOT?<\/strong><\/mark><\/h1>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/JzomXf4odVs?autoplay=1&#038;loop=1&#038;playlist=JzomXf4odVs&#038;mute=1&#038;controls=0&#038;showinfo=0&#038;modestbranding=1\" frameborder=\"0\" 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