{"id":13919,"date":"2018-01-26T19:07:44","date_gmt":"2018-01-26T21:07:44","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=19"},"modified":"2024-09-30T10:34:21","modified_gmt":"2024-09-30T13:34:21","slug":"caixa-seguradora","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/caixa-seguradora\/","title":{"rendered":"CAIXA SEGURADORA"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-38-1024x576.png\" alt=\"\" class=\"wp-image-16720\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-38-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-38-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-38-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-38-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-38-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-38.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>O reposicionamento da Caixa Seguradora vai muito al\u00e9m da mudan\u00e7a de nome. Caixa Seguros, Caixa Previd\u00eancia, Caixa Cons\u00f3rcios, Caixa Capitaliza\u00e7\u00e3o e Caixa Seguros Sa\u00fade deixam de existir e se tornam uma s\u00f3.<\/p>\n\n\n\n<p>A partir de um Diagn\u00f3stico de Branding, percebemos que a Caixa Seguradora precisava desempenhar um papel condizente com sua import\u00e2ncia no mercado de seguros, emprestando a imagem positiva da Caixa Econ\u00f4mica Federal. Deixou de ser Marca de produto para se tornar Marca corporativa. Uma personalidade \u00fanica e novo visual. Uma Marca para todo brasileiro que se preocupa em assegurar suas conquistas e deix\u00e1-las bem cuidadas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-39-1024x576.png\" alt=\"\" class=\"wp-image-16721\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-39-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-39-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-39-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-39-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-39-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-39.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-x-large-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1e33d2\" class=\"has-inline-color\">\u00c9 PRA VOC\u00ca, SIM.<\/mark><\/strong><\/h1>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para tornar tang\u00edvel essa mudan\u00e7a, acrescentamos \u2018Seguradora\u2019 ao tradicional logo da Caixa Econ\u00f4mica Federal, com uma tipografia amig\u00e1vel, que trouxe jovialidade e leveza \u00e0 Marca. Um Universo Verbal pr\u00f3prio e Visual din\u00e2mico, rico e colorido, inspirado no X t\u00e3o caracter\u00edstico da Marca do banco.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"344\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-40-1024x344.png\" alt=\"\" class=\"wp-image-16723\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-40-1024x344.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-40-300x101.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-40-768x258.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-40-18x6.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-40.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1e33d2\" class=\"has-inline-color\">\u201cO TRABALHO COME\u00c7A QUANDO A PLATAFORMA E O GUIA DA MARCA ESTIVEREM CONSTRU\u00cdDOS. \u00c9 A PARTIR DA\u00cd QUE O MARKETING COME\u00c7A, DE FATO, A EXERCER A \u2018CONSTRU\u00c7\u00c3O\u2019 DA MARCA, TIRANDO-A DO PAPEL E FAZENDO-A SE TORNAR VERDADEIRA PARA SEUS CONSUMIDORES.\u201d<\/mark><\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1e33d2\" class=\"has-inline-color\">Sany Silveira, Diretora de Marketing<\/mark><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Todo o processo culminou na mudan\u00e7a da Caixa Seguradora para um novo pr\u00e9dio, em Bras\u00edlia: mais moderno e atual, ambientado com os elementos da Marca. O evento de lan\u00e7amento foi o marco na transi\u00e7\u00e3o para esta nova fase da empresa.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-41-1024x576.png\" alt=\"\" class=\"wp-image-16724\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-41-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-41-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-41-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-41-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-41-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-41.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-42-1024x576.png\" alt=\"\" class=\"wp-image-16725\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-42-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-42-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-42-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-42-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-42-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-42.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-43-1024x576.png\" alt=\"\" class=\"wp-image-16726\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-43-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-43-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-43-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-43-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-43-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-43.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/01\/image-44-1024x576.png\" alt=\"\" class=\"wp-image-16727\" 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