{"id":13903,"date":"2018-07-18T19:36:40","date_gmt":"2018-07-18T22:36:40","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/cases\/jequiti\/"},"modified":"2024-09-30T10:06:20","modified_gmt":"2024-09-30T13:06:20","slug":"jequiti","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/jequiti\/","title":{"rendered":"JEQUITI"},"content":{"rendered":"\u2028<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/gif-logo-novo.gif\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" alt=\"Marca Animada\">\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><br>There needed to be better interaction between the elements related to Jequiti. Based on the strategy built for the brand, we developed the integration and construction of 3 differentiating pillars: Cosmetics \u2013 the main products offered; Entertainment \u2013 integration with the SBT universe, celebrities, history and essence of the brand; and Purpose \u2013 believing in the power of realizing dreams and encouraging entrepreneurship in everyone who interacts with Jequiti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Along with defining the three pillars above, we created the Value Proposition and Positioning that should guide Jequiti&#039;s Brand, Communication, and Business.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-16567\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The design maintained the brand&#039;s manuscript, highlighting the typography which conveys greater strength, friendliness, and visibility, reinforcing the signature \u2013 which supports the construction of the entertainment universe, being the only brand among competitors that possesses this authorial expression. The visual and verbal universe was developed from icons such as the Door of Hope, the Spinning Top of the House of One&#039;s Own, the Wheel of Fortune roulette wheel, access to backstage areas, sets, and proprietary elements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This universe is supported by the history and essence of Jequiti and the Silvio Santos Group, reaffirming the brand&#039;s personality: cheerful, genuine, inclusive, inspiring confidence and encouraging people to make better choices and achieve what they want, whether it&#039;s in the wheel or the perfume, the treasure chest or the lipstick. Dreams come true.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-16568\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2018\/07\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">IMPLEMENTATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We developed the Brand and the Visual and Verbal Universe aligned with the Purpose, the Value Proposition, and the new Positioning. This development, based on co-creation with the client, evolved the business and integrated the Brand with its history and touchpoints. This client participation generated even more value for the Brand, elevating Jequiti to another level in the market, encompassing the integrated delivery of Branding and Communication, with a Brand launch video and materials such as the product catalog.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/banners_siteAC_jequiti4.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/case-jequiti-07.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/case-jequiti-08-1.png\" alt=\"\"\/><\/figure>\n\n\n\n\u2028<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n  <img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/gif-spreads.gif\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" alt=\"Marca Animada\">\n<\/div>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/case-jequiti-09.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image remove-bottom-space\"><img decoding=\"async\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2018\/07\/banners_siteAC_jequiti2.png\" alt=\"\"\/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[],"class_list":["post-13903","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/13903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":2,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/13903\/revisions"}],"predecessor-version":[{"id":16569,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/13903\/revisions\/16569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/3053"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=13903"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=13903"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=13903"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=13903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}