{"id":13698,"date":"2024-06-19T22:17:23","date_gmt":"2024-06-20T01:17:23","guid":{"rendered":"https:\/\/web.anacouto.com.br\/?post_type=cases&p=13698"},"modified":"2024-09-25T12:53:36","modified_gmt":"2024-09-25T15:53:36","slug":"puc-rio","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/puc-rio\/","title":{"rendered":"PUC-Rio"},"content":{"rendered":"
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
\n
\n

Strategy<\/h3>\n<\/div>\n\n\n\n
\n

In the diagnostic phase, we conducted numerous interviews with teachers, students, and staff, in addition to carrying out an in-depth audit of the education market.  <\/p>\n\n\n\n

Our findings indicated that PUC-Rio is a welcoming and challenging place. Believing in learning through practice, it extends beyond its walls with projects ranging from underprivileged communities to business challenges for large companies. Its campus is a meeting place for people and knowledge, functioning as a space that challenges everyone to rethink their place in the world.  <\/p>\n\n\n\n

In this way, we co-created a reflective, creative, welcoming, and courageous brand whose purpose is "Welcoming People, Expanding Knowledge, Flying Higher." Its experience is based on hands-on teaching with an interdisciplinary journey, creating a vibrant campus for the entire PUC-Rio community. And its communication must resonate with all its audiences. From students to partner companies, it is necessary to stimulate the creation of new solutions for the challenges of the 21st century. <\/p>\n<\/div>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n