{"id":13698,"date":"2024-06-19T22:17:23","date_gmt":"2024-06-20T01:17:23","guid":{"rendered":"https:\/\/web.anacouto.com.br\/?post_type=cases&#038;p=13698"},"modified":"2024-09-25T12:53:36","modified_gmt":"2024-09-25T15:53:36","slug":"puc-rio","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/puc-rio\/","title":{"rendered":"PUC-Rio"},"content":{"rendered":"<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"13701\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-2.jpg\" alt=\"\" class=\"wp-image-13701\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-2.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-2-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Estrat\u00e9gia<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Na etapa de diagn\u00f3stico, passamos por in\u00fameras entrevistas com professores, alunos e funcion\u00e1rios, al\u00e9m de termos feito uma profunda auditoria no mercado de educa\u00e7\u00e3o.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Nossos achados apontaram PUC-Rio como um lugar de acolhimento e de desafios. Como acredita no aprendizado pela pr\u00e1tica, extrapola seus muros com projetos que v\u00e3o de comunidades carentes a desafios de neg\u00f3cios de grandes empresas. Seu campus \u00e9 lugar de encontro entre pessoas e saberes, funcionando como um espa\u00e7o que desafia a todos a repensarem seu lugar no mundo.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Dessa forma, cocriamos uma marca reflexiva, criativa, acolhedora e corajosa cujo prop\u00f3sito \u00e9 &#8220;Acolher Pessoas, Expandir Saberes, Voar Mais Alto&#8221;. Sua experi\u00eancia \u00e9 pautada no ensino na pr\u00e1tica com uma jornada interdisciplinar, que cria um campus vivo para toda a comunidade PUC-Rio. E sua comunica\u00e7\u00e3o deve conversar com todos os seus p\u00fablicos. Do aluno \u00e0s empresas parceiras, \u00e9 preciso estimular a cria\u00e7\u00e3o de novas solu\u00e7\u00f5es para os desafios do s\u00e9c. XXI.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-7-1024x576.jpg\" alt=\"\" class=\"wp-image-13707\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-7-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-7-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-7-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-7-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-7-18x10.jpg 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-7.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-3.jpg\" alt=\"\" class=\"wp-image-14417\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-3.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-3-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-3-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-3-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-3-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-3-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963186880?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963186908?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Universo Visual<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Ap\u00f3s uma minuciosa atualiza\u00e7\u00e3o do bras\u00e3o feita internamente pela equipe da PUC-Rio, surgiu a necessidade de criar um universo visual que dialogasse com a tradi\u00e7\u00e3o e reputa\u00e7\u00e3o da universidade, ao mesmo tempo em que refletisse a leveza e jovialidade do esp\u00edrito carioca.&nbsp;<\/p>\n\n\n\n<p>As asas e a inscri\u00e7\u00e3o &#8220;Alis Graves Nil&#8221; (do latim: &#8220;com asas, nada \u00e9 pesado&#8221;) presentes no bras\u00e3o foram o ponto de partida para esse novo universo visual. A partir do movimento sim\u00e9trico e arqueado encontrado no listel (a faixa onde est\u00e1 escrito o lema), desenvolvemos uma s\u00e9rie de grafismos que evocam as asas e o movimento do voo. Esses grafismos, quando repetidos, conferem ritmo e dinamismo \u00e0 linguagem visual.&nbsp;<\/p>\n\n\n\n<p>A paleta de cores foi cuidadosamente criada combinando os tons reinterpretados do bras\u00e3o com as cores dos quatro centros estudantis e suas respectivas faixas de formatura. O resultado \u00e9 uma paleta diversificada, vibrante e vers\u00e1til.&nbsp;<\/p>\n\n\n\n<p>As fotografias da PUC-Rio retratam o campus como um lugar vivo e acolhedor, mostrando toda a comunidade envolvida na universidade, o aprendizado pr\u00e1tico e a realiza\u00e7\u00e3o pessoal de cada indiv\u00edduo.&nbsp;<\/p>\n\n\n\n<p>Cada elemento do universo visual foi pensado para ser usado de forma flex\u00edvel. Desde uma linguagem mais institucional, com o bras\u00e3o expandido e cores oficiais, at\u00e9 uma abordagem mais din\u00e2mica, com grafismos e cores vibrantes, perfeitas para comunica\u00e7\u00e3o, campanhas e redes sociais.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963232266?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963186958?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-8.jpg\" alt=\"\" class=\"wp-image-14419\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-8.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-8-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-8-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-8-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-8-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-8-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">Universo Verbal<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para acompanhar a reflex\u00e3o estrat\u00e9gica, desenvolvemos um Universo Verbal que reafirma a experi\u00eancia de viver uma jornada interdisciplinar. Desafiamos os limites da nossa voz para elevar o tom da Marca com ousadia e impacto. Assim, surge uma comunica\u00e7\u00e3o que fala com Di\u00e1logos acolhedores, Inspira ousadia e tem Impacto na pr\u00e1tica. \u00c9 dessa forma que incentivamos nossos talentos e despertamos curiosidade para conversar com a sociedade em uma linguagem pr\u00e1tica, inspiradora e que estimula o respeito pela boa conviv\u00eancia.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-9.jpg\" alt=\"\" class=\"wp-image-14420\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-9.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-9-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-9-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-9-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-9-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-9-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-10.jpg\" alt=\"\" class=\"wp-image-14421\" style=\"object-fit:cover\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-10.jpg 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-10-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-10-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-10-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-10-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2024\/06\/CASE_PUC-10-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963187089?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/963187129?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script 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