{"id":12480,"date":"2023-02-16T16:58:27","date_gmt":"2023-02-16T19:58:27","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=12480"},"modified":"2024-09-26T10:36:19","modified_gmt":"2024-09-26T13:36:19","slug":"havaianas-2","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/havaianas-2\/","title":{"rendered":"Havaianas"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/capa-1024x575.webp\" alt=\"\" class=\"wp-image-15235\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/capa-1024x575.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/capa-300x168.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/capa-768x431.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/capa-1536x862.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/capa-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/capa.webp 1915w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/697010212?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/2-1024x576.webp\" alt=\"\" class=\"wp-image-15236\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/2-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/2-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/2-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/2-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/2-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/2.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/4-2-1024x576.webp\" alt=\"\" class=\"wp-image-15237\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/4-2-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/4-2-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/4-2-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/4-2-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/4-2-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/4-2.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/5-1024x576.webp\" alt=\"\" class=\"wp-image-15238\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/5-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/5-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/5-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/5-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/5-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/5.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/6-1-1024x576.webp\" alt=\"\" class=\"wp-image-15241\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/6-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/6-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/6-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/6-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/6-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/6-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/7-1-1024x576.webp\" alt=\"\" class=\"wp-image-15242\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/7-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/7-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/7-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/7-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/7-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/7-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/8-1-1024x576.webp\" alt=\"\" class=\"wp-image-15243\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/8-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/8-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/8-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/8-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/8-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/8-1.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/697010634?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/10-1-1024x576.webp\" alt=\"\" class=\"wp-image-15244\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/10-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/10-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/10-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/10-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/10-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/10-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading alignfull\">Estrat\u00e9gia<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Falar de liberdade foi o nosso fio condutor.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ao longo das pesquisas internas e externas coletamos insumos suficientes para entender que a marca j\u00e1 era reconhecida como um s\u00edmbolo de liberdade \u2013 com mais ou menos propriedade dependendo do pa\u00eds da sua atua\u00e7\u00e3o.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Partimos do benef\u00edcio funcional, em que os produtos de Havaianas \u2013 e n\u00e3o apenas o chinelo \u2013 s\u00e3o um respiro para o nosso corpo dos p\u00e9s \u00e0 cabe\u00e7a, e chegamos no benef\u00edcio emocional em que a marca nos faz sentir livres e libertos de amarras.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A partir desses insights um prop\u00f3sito \u00fanico e potente emergiu:&nbsp;<strong>Havaianas exists to set you free.&nbsp;<\/strong>E para isso definimos uma marca com a personalidade free-spirited, divertida e colorida, emp\u00e1tica e colaborativa.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A partir dessas premissas constru\u00edmos uma narrativa verdadeira que corrobora com a hist\u00f3ria de Havaianas, e conseguimos propriedade e consist\u00eancia para dar os pr\u00f3ximos passos da marca: identidade, experi\u00eancia, portf\u00f3lio.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/11-1-1024x576.webp\" alt=\"\" class=\"wp-image-15252\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/11-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/11-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/11-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/11-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/11-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/11-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/12-1-1024x576.webp\" alt=\"\" class=\"wp-image-15253\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/12-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/12-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/12-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/12-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/12-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/12-1.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/13-1-1024x576.webp\" alt=\"\" class=\"wp-image-15254\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/13-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/13-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/13-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/13-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/13-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/13-1.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/14-1024x576.webp\" alt=\"\" class=\"wp-image-15255\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/14-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/14-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/14-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/14-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/14-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/14.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/697010463?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/16-1-1024x576.webp\" alt=\"\" class=\"wp-image-15256\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/16-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/16-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/16-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/16-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/16-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/16-1.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/17-1-1024x576.webp\" alt=\"\" class=\"wp-image-15257\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/17-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/17-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/17-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/17-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/17-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/17-1.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/18-1-1024x576.webp\" alt=\"\" class=\"wp-image-15258\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/18-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/18-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/18-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/18-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/18-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/18-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/697010965?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/20-1024x576.webp\" alt=\"\" class=\"wp-image-15259\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/20-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/20-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/20-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/20-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/20-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/20.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\">Cria\u00e7\u00e3o<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>O objetivo foi criar um sistema \u00fanico global de identidade visual para gerar consist\u00eancia e diferencia\u00e7\u00e3o, em qualquer ponto de contato ao redor do mundo. Para isso, a decis\u00e3o foi potencializar o car\u00e1ter ic\u00f4nico de elementos que a marca j\u00e1 havia constru\u00eddo ao longo dos anos, mas ainda n\u00e3o estava usando de maneira estrat\u00e9gica e intencional.<\/p>\n\n\n\n<p>Nos apropriamos das cores do arco-\u00edris em diferentes intensidades e do formato de arroz da sola do chinelo pra criar e fortalecer o universo colorido, vibrante e vers\u00e1til da marca, definido na sua personalidade.<\/p>\n\n\n\n<p>O visual foi desenvolvido de maneira sensorial para transmitir conforto visual. A comunica\u00e7\u00e3o foi direcionada de maneira clara e simples, com flexibilidade pra conviver com diferentes parcerias \u2013 j\u00e1 que Havaianas \u00e9 essa marca colaborativa que cria e interage com uma infinidade de outras marcas e contextos.<\/p>\n\n\n\n<p>J\u00e1 o universo verbal foi direcionado a transmitir energia, ser divertido, sem perder a proximidade humana e a mesma simplicidade desenvolvida pelo universo visual.<\/p>\n\n\n\n<p>Com isso, criamos uma marca potente e consistente atrav\u00e9s de um sistema propriet\u00e1rio que se conecta com a sua hist\u00f3ria para ser utilizado em toda a extens\u00e3o da sua atua\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/697010313?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/22-1-1024x576.webp\" alt=\"\" class=\"wp-image-15261\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/22-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/22-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/22-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/22-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/22-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/22-1.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/24-1024x576.webp\" alt=\"\" class=\"wp-image-15262\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/24-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/24-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/24-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/24-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/24-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/24.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/697011345?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/25-1-1024x576.webp\" alt=\"\" class=\"wp-image-15263\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/25-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/25-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/25-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/25-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/25-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/25-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/27-2-1024x576.webp\" alt=\"\" class=\"wp-image-15264\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/27-2-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/27-2-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/27-2-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/27-2-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/27-2-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/27-2.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/28-1-1024x576.webp\" alt=\"\" class=\"wp-image-15265\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/28-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/28-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/28-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/28-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/28-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/28-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/30-2-1024x576.webp\" alt=\"\" class=\"wp-image-15266\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/30-2-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/30-2-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/30-2-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/30-2-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/30-2-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/30-2.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/FOTO-CORRIGIDA-1-1024x576.webp\" alt=\"\" class=\"wp-image-15268\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/FOTO-CORRIGIDA-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/FOTO-CORRIGIDA-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/FOTO-CORRIGIDA-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/FOTO-CORRIGIDA-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/FOTO-CORRIGIDA-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/FOTO-CORRIGIDA-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/26-1-1024x576.webp\" alt=\"\" class=\"wp-image-15269\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/26-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/26-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/26-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/26-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/26-1-18x10.webp 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2023\/02\/26-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[],"class_list":["post-12480","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/12480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":13,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/12480\/revisions"}],"predecessor-version":[{"id":17001,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/12480\/revisions\/17001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/12507"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=12480"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=12480"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=12480"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=12480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}