{"id":12258,"date":"2022-10-31T14:27:34","date_gmt":"2022-10-31T17:27:34","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=12258"},"modified":"2024-09-26T10:39:52","modified_gmt":"2024-09-26T13:39:52","slug":"cerbras","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/cerbras\/","title":{"rendered":"CERBRAS"},"content":{"rendered":"<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/765795762?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/3-4-1.png\" alt=\"\" class=\"wp-image-15520\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/3-4-1.png 1921w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/3-4-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/3-4-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/3-4-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/3-4-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/3-4-1-18x10.png 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/4-scaled-2.jpg\" alt=\"\" class=\"wp-image-15521\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/4-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/4-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/4-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/4-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/4-scaled-2-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/4-scaled-2-2048x1153.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/4-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/5-scaled-2.jpg\" alt=\"\" class=\"wp-image-15522\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/5-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/5-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/5-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/5-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/5-scaled-2-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/5-scaled-2-2048x1153.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/5-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">To translate Cerbras&#039; story and inspire its future, we emerged with the purpose &quot;To clothe dreams in reality.&quot; From this, we gave prominence to the category&#039;s action verb \u2013 &quot;to clothe,&quot; which also translates to filling and enveloping the world with what we believe in, and we highlighted what the brand does best: taking its ideas from paper and collaborating in the realization of dreams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We define its personality as Brazilian, driving force, constructive, bold, and present. Based on these attributes, we align the greatness of Cerbras with its true essence, always side-by-side with those who work alongside it, be it its employees, architects and designers, clients, or consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We direct its performance in three Cerbras-like ways of doing things: a giant without being distant, balancing its robustness and professionalism with a close presence; a source of inspiration, both for its history and its innovative spirit, Cerbras should also dictate trends and drive the market; a professional reference, because with expertise and confidence in what it does, it is also a source of learning for those in the field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, we consolidated the positioning of this powerful and achieving brand with the tagline &quot;Cerbras. Your dream is at home.&quot; Referencing this purpose, we combined the grandeur and emotional tone of dreams with the warmth and closeness of home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To complement and differentiate Cerbras&#039; performance in porcelain tiles, we added the Studio Cerbras line. The Studio line offers large-format porcelain tiles with exclusive designs and finishes. An extra touch of boldness for those who think boldly.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/771747306?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/765798372?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/765798616?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/9-scaled-2.jpg\" alt=\"\" class=\"wp-image-15523\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/9-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/9-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/9-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/9-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/9-scaled-2-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/9-scaled-2-2048x1153.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/9-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/10-1-scaled-2.jpg\" alt=\"\" class=\"wp-image-15524\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/10-1-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/10-1-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/10-1-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/10-1-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/10-1-scaled-2-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/10-1-scaled-2-2048x1153.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/10-1-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/765799275?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/765799561?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/765799759?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/14-scaled-2.jpg\" alt=\"\" class=\"wp-image-15525\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/14-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/14-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/14-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/14-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/14-scaled-2-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/14-scaled-2-2048x1153.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/14-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The evolution of the Cerbras brand is strongly connected to its purpose: to make dreams a reality. Based on this, we designed the new logo \u2013 modern, approachable, and sophisticated, embodying the concept of revealing new spaces and stories. Its design features precise geometric intersections and a legacy of the diamond shapes present in previous versions of the brand, characteristics that reflect Cerbras&#039; new phase, embracing tradition while looking to the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The symbol takes center stage at various points and encapsulates the brand&#039;s personality when it interacts with product textures or expansive and dynamic graphic patterns, which symbolize its driving and bold side.<br>The typography combines sinuosity and precision, bringing movement, Brazilian flair, and charisma to the compositions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visual system is clean, versatile, and welcoming. It seeks to bring more personality and relevance to the segment with a meticulous and careful approach. Green is presented as a legacy of the brand, now with a more vibrant tone and a color palette inspired by the colors of the products, with a more sober aspect that expresses solidity and elegance.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/15-scaled-2.jpg\" alt=\"\" class=\"wp-image-15526\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/15-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/15-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/15-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/15-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/15-scaled-2-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/15-scaled-2-2048x1153.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/15-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/16-scaled-2.jpg\" alt=\"\" class=\"wp-image-15527\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/16-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/16-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/16-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/16-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/16-scaled-2-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/16-scaled-2-2048x1153.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/16-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/765800438?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/18-scaled-2.jpg\" alt=\"\" class=\"wp-image-15528\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/18-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/18-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/18-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/18-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/18-scaled-2-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/18-scaled-2-2048x1153.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/18-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/19-scaled-2.jpg\" alt=\"\" class=\"wp-image-15529\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/19-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/19-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/19-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/19-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/19-scaled-2-1536x865.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/19-scaled-2-2048x1153.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/19-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; 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