{"id":12184,"date":"2022-10-21T16:07:12","date_gmt":"2022-10-21T19:07:12","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=12184"},"modified":"2024-09-26T10:41:29","modified_gmt":"2024-09-26T13:41:29","slug":"spaten","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/spaten\/","title":{"rendered":"SPATEN"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-02.webp\" alt=\"\" class=\"wp-image-15291\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-02.webp 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-02-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-02-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-02-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-02-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-02-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-03.webp\" alt=\"\" class=\"wp-image-15292\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-03.webp 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-03-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-03-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-03-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-03-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-03-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-04.webp\" alt=\"\" class=\"wp-image-15294\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-04.webp 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-04-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-04-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-04-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-04-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-04-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/762719048?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A cerveja possui diferenciais funcionais claros: em um mercado cercado pelas Pilsners, ela inaugura o Munich Helles. Spaten equilibra sabor e aromas, \u00e9 reconhecida por seu amargor suave, refrescante e leve. Mas uma cerveja alem\u00e3 com mais de 600 anos tem muito mais a contar, Spaten atravessa o tempo.<\/p>\n\n\n\n<p>\u201cApurar o seu lado admir\u00e1vel\u201d foi o prop\u00f3sito fio condutor. \u201cApurar\u201d significa aperfei\u00e7oar e aprimorar: pessoas, qualidades e verdades atrav\u00e9s do tempo. Quanto mais tempo passa, mais apurado fica. Enquanto \u201co seu lado admir\u00e1vel\u201d traz o que cada um tem de melhor. N\u00e3o \u00e9 sobre esconder o lado ruim, \u00e9 sobre sair do comum.? Assim, com uma frase que remete ao universo da bebida, degusta\u00e7\u00e3o e paladar, trouxemos uma a\u00e7\u00e3o com atitude para a marca, que tem o potencial de se desdobrar em experi\u00eancia e neg\u00f3cios. Spaten torna pessoas, produtos e lugares mais admir\u00e1veis.<\/p>\n\n\n\n<p>Com clareza do benef\u00edcio emocional do produto: dar confian\u00e7a ao se destacar por fazer as escolhas certas, desenvolvemos uma marca ruler, segura de si, interessante e com atitude, autoridade de quem entende e com ess\u00eancia atemporal.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-06-scaled.webp\" alt=\"\" class=\"wp-image-15303\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-06-scaled.webp 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-06-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-06-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-06-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-06-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-06-2048x1152.webp 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-06-18x10.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-07.webp\" alt=\"\" class=\"wp-image-15305\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-07.webp 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-07-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-07-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-07-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-07-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-07-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-08.webp\" alt=\"\" class=\"wp-image-15306\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-08.webp 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-08-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-08-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-08-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-08-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-08-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>\u201cApurar o seu lado admir\u00e1vel\u201d foi o que guiou e deu consist\u00eancia a toda hist\u00f3ria de Spaten. Este prop\u00f3sito conceituou o princ\u00edpio de design, o Neomedieval sob o filtro da precis\u00e3o alem\u00e3. As geometrias, as fl\u00e2mulas, os metais reinterpretados com escala, ritmo e s\u00ednteses contempor\u00e2neas. Valorizamos o verde, o off-white e os frisos dourados que entregam o premium, combinando com a limpeza e precis\u00e3o do contempor\u00e2neo. Criamos a partir do logo, a Spaten Sans, uma tipografia que atravessa o tempo ao variar contrastes do cl\u00e1ssico ao contempor\u00e2neo. Redesenhamos o bras\u00e3o com car\u00e1ter \u00e9pico na ic\u00f4nica p\u00e1 que remete a sua origem.<\/p>\n\n\n\n<p>Nas imagens valorizamos uma luz heroica. Elementos criados com l\u00f3gica, refino e equil\u00edbrio entre o cl\u00e1ssico e o contempor\u00e2neo, compat\u00edvel com uma marca que atravessa o tempo.<\/p>\n\n\n\n<p>J\u00e1 a constru\u00e7\u00e3o do Universo Verbal surge para sustentar criativamente o prop\u00f3sito e dar sentido pr\u00e1tico aos atributos da sua personalidade aut\u00eantica, atemporal, propriet\u00e1ria e interessante. Spaten fala de uma forma alegre, segura e encantadora, usando os c\u00f3digos lingu\u00edsticos que remetam \u00e0 estas atitudes de voz, se apropriando tamb\u00e9m de express\u00f5es que reforcem seu apelo hist\u00f3rico, festivo e confiante.<\/p>\n\n\n\n<p>Evocamos, atrav\u00e9s das palavras e do jeito de falar, a sabedoria da marca que foi testemunha e protagonista de diversos marcos hist\u00f3ricos e que soube atravessar muito bem os s\u00e9culos, vivendo o presente de cada momento.<\/p>\n\n\n\n<p>Os recursos verbais surgem para compartilhar experi\u00eancias e celebra\u00e7\u00f5es de forma envolvente, trazendo as manhas que s\u00f3 uma cerveja contadora de hist\u00f3rias tem para entreter os seus ouvintes: narrar eventos fenomenais e inusitados com vocabul\u00e1rio que nos transporta \u00e0 mesa do bar, decorando a fala com riqueza de detalhes e a emo\u00e7\u00e3o certa, dando sabor ao cl\u00edmax de cada prosa.<\/p>\n\n\n\n<p>Esta \u00e9 a receita criativa para uma marca que apura o lado admir\u00e1vel de cada um poder se expressar de forma propriet\u00e1ria.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/762720237?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-09.webp\" alt=\"\" class=\"wp-image-15313\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-09.webp 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-09-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-09-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-09-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-09-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-09-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/762720743?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-11.webp\" alt=\"\" class=\"wp-image-15315\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-11.webp 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-11-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-11-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-11-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-11-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-11-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/762721105?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-13.webp\" alt=\"\" class=\"wp-image-15316\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-13.webp 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-13-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-13-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-13-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-13-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-13-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-15.webp\" alt=\"\" class=\"wp-image-15317\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-15.webp 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-15-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-15-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-15-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-15-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-15-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-14.webp\" alt=\"\" class=\"wp-image-15318\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-14.webp 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-14-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-14-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-14-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-14-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-14-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-16.webp\" alt=\"\" class=\"wp-image-15322\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-16.webp 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-16-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-16-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-16-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-16-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/10\/bda_spaten_case-16-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull 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