{"id":11946,"date":"2022-09-21T12:42:42","date_gmt":"2022-09-21T15:42:42","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=11946"},"modified":"2024-09-26T10:45:11","modified_gmt":"2024-09-26T13:45:11","slug":"zamp","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/zamp\/","title":{"rendered":"ZAMP"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-01-3-scaled-1.webp\" alt=\"\" class=\"wp-image-15371\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-01-3-scaled-1.webp 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-01-3-scaled-1-300x169.webp 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-01-3-scaled-1-1024x576.webp 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-01-3-scaled-1-768x432.webp 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-01-3-scaled-1-1536x864.webp 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-01-3-scaled-1-2048x1152.webp 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-01-3-scaled-1-18x10.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/752245116?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-03-scaled-2.jpg\" alt=\"\" class=\"wp-image-15379\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-03-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-03-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-03-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-03-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-03-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-03-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-03-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-05-scaled-2.jpg\" alt=\"\" class=\"wp-image-15380\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-05-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-05-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-05-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-05-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-05-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-05-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-05-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-06-1-scaled-2.jpg\" alt=\"\" class=\"wp-image-15381\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-06-1-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-06-1-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-06-1-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-06-1-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-06-1-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-06-1-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-06-1-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/752245881?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Aprofundamos sobre a BKB em um diagn\u00f3stico com seus executivos, clientes e parceiros B2B, al\u00e9m de analisarmos concorr\u00eancia e mercado de alimenta\u00e7\u00e3o como um todo.<br>Neste processo, identificamos for\u00e7as que vinham tanto de Burger King quanto de Popeyes e que faziam dela uma empresa totalmente diferenciada. Por\u00e9m, pela relev\u00e2ncia e consolida\u00e7\u00e3o de sua primeira marca, ainda era necess\u00e1rio criar um senso de pertencimento e unificar a dire\u00e7\u00e3o de uma \u00fanica empresa.<\/p>\n\n\n\n<p>Um atributo em comum em seu portf\u00f3lio trouxe um dos principais pilares para a constru\u00e7\u00e3o: autenticidade \u2013 em processos de preparo diferentes de seus grandes concorrentes, personalidade ousada e sabores intensos de diferentes lugares do mundo.<\/p>\n\n\n\n<p>Chegamos, ent\u00e3o, em uma marca corporativa que tem em seu portf\u00f3lio marcas de alimenta\u00e7\u00e3o, sempre mirando a excel\u00eancia em opera\u00e7\u00e3o, servi\u00e7os e produtos potencializados pela tecnologia. \u00c9 assim que a companhia garante a for\u00e7a de seu prop\u00f3sito: Conectar pessoas pelo sabor aut\u00eantico da nossa comida.<\/p>\n\n\n\n<p>Sua cultura ousada, ambiciosa, aut\u00eantica e de muita autonomia aos colaboradores, abriu espa\u00e7o para sua personalidade: aut\u00eantica, curiosa, eficiente e apaixonada.<\/p>\n\n\n\n<p>Uma marca que n\u00e3o passa despercebida. Traduzimos esse?DNA em um posicionamento que se prop\u00f5e a trazer o mundo para as pessoas atrav\u00e9s da comida. E conclu\u00edmos com a tagline: Aut\u00eantica em cada mordida.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-08-1-scaled-2.jpg\" alt=\"\" class=\"wp-image-15385\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-08-1-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-08-1-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-08-1-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-08-1-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-08-1-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-08-1-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-08-1-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/752247051?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-10-2-scaled-2.jpg\" alt=\"\" class=\"wp-image-15391\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-10-2-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-10-2-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-10-2-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-10-2-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-10-2-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-10-2-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-10-2-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/752248230?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Essa estrat\u00e9gia e c\u00f3digo gen\u00e9tico precisam de um nome \u00e0 altura. Com um trabalho grande e aprofundado, chegamos em uma cria\u00e7\u00e3o que traduz toda essa inten\u00e7\u00e3o e&nbsp;\u00e9&nbsp;f\u00e1cil de pronunciar em qualquer l\u00edngua: Zamp.<\/p>\n\n\n\n<p>Na l\u00edngua portuguesa, Zampar significa comer com vontade, com apetite. Um verbo totalmente alinhado ao nosso modelo de neg\u00f3cio e&nbsp;\u00e0&nbsp;constru\u00e7\u00e3o quem a marca \u00e9.<br>Para trazer mais dinamismo e personalidade, eliminamos as duas \u00faltimas letras e&nbsp;<em>voil\u00e0<\/em>: ZAMP!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Em sua marca totalmente tipogr\u00e1fica, a personalidade aparece em um desenho original, em que cada letra remete \u00e0 um aspecto do universo da alimenta\u00e7\u00e3o. Transmitindo sensorialidade e&nbsp;<em>appetite appeal<\/em>&nbsp;com formas e cores, tons luminosos remetem tamb\u00e9m ao digital e tecnol\u00f3gico de Zamp. O universo visual comp\u00f5e o look pop e irreverente, em que a pr\u00f3pria marca aparece como grafismo em aplica\u00e7\u00f5es ousadas e com um olhar mais fun.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-12-scaled-2.jpg\" alt=\"\" class=\"wp-image-15396\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-12-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-12-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-12-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-12-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-12-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-12-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-12-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/752268031?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-14-4-scaled-2.jpg\" alt=\"\" class=\"wp-image-15400\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-14-4-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-14-4-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-14-4-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-14-4-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-14-4-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-14-4-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-14-4-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-15-2-scaled-2.jpg\" alt=\"\" class=\"wp-image-15401\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-15-2-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-15-2-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-15-2-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-15-2-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-15-2-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-15-2-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/09\/case_zamp_final-15-2-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[22,26,30],"class_list":["post-11946","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-marca","categorias_de_cases-posicionamento","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/11946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":13,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/11946\/revisions"}],"predecessor-version":[{"id":15402,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/11946\/revisions\/15402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/11983"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=11946"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=11946"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=11946"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=11946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}