{"id":11306,"date":"2022-07-18T19:56:38","date_gmt":"2022-07-18T22:56:38","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=11306"},"modified":"2024-09-26T10:55:59","modified_gmt":"2024-09-26T13:55:59","slug":"neon","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/neon\/","title":{"rendered":"Neon"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/2-1-scaled-2.jpg\" alt=\"\" class=\"wp-image-15409\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/2-1-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/2-1-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/2-1-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/2-1-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/2-1-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/2-1-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/2-1-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/3-scaled-2.jpg\" alt=\"\" class=\"wp-image-15410\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/3-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/3-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/3-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/3-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/3-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/3-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/3-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/731503100?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/6-scaled-2.jpg\" alt=\"\" class=\"wp-image-15415\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/6-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/6-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/6-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/6-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/6-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/6-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/6-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CONTEXTO<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Neon nasceu como uma startup e, em apenas 6 anos, desbravou o mercado e se tornou um unic\u00f3rnio. Em um mercado din\u00e2mico e complexo, a marca ocupa hoje o 4\u00ba lugar em n\u00famero de clientes. Com tanta ascens\u00e3o, era preciso evoluir para ser do tamanho do seu neg\u00f3cio.<\/p>\n\n\n\n<p>Com o prop\u00f3sito da marca de diminuir as desigualdades mostrando caminhos financeiros mais simples e justos, porque todos merecem um futuro brilhante, a ideia era desenvolver o trabalho com uma proposta ousada de inova\u00e7\u00e3o e acreditando na cultura popular.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/731424280?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/8-scaled-2.jpg\" alt=\"\" class=\"wp-image-15417\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/8-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/8-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/8-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/8-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/8-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/8-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/8-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/9-scaled-2.jpg\" alt=\"\" class=\"wp-image-15422\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/9-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/9-scaled-2-300x200.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/9-scaled-2-1024x683.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/9-scaled-2-768x512.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/9-scaled-2-1536x1024.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/9-scaled-2-2048x1366.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/9-scaled-2-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">UNIVERSO VISUAL E VERBAL<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Desenvolvemos o Universo Visual e Verbal evidenciando o novo posicionamento e potencializando elementos j\u00e1 propriet\u00e1rios da marca. Expandimos e ressignificamos assets j\u00e1 reconhec\u00edveis da linguagem visual. Seu brilho agora entra com um recurso de desfoque que simula uma pulsa\u00e7\u00e3o cont\u00ednua. J\u00e1 as formas arredondadas, que partem da marca e do pr\u00f3prio cart\u00e3o, se desdobram em diversos boxes que abra\u00e7am textos, imagens e ilustra\u00e7\u00f5es, e se relacionam com o universo digital que Neon atua.<\/p>\n\n\n\n<p>Al\u00e9m disso, trouxemos novos elementos que se comunicam de forma mais assertiva com o p\u00fablico e trazem mais flexibilidade e inclus\u00e3o. Gerando assim, uma linguagem mais acess\u00edvel para todos. A tipografia se destaca n\u00e3o s\u00f3 pelo conte\u00fado, mas tamb\u00e9m por expressar os atributos da marca de um jeito leve e malemolente.<\/p>\n\n\n\n<p>Ampliamos a paleta de cores com tons mais luminosos e com uma sinfonia de gradientes que intensificam a luz de Neon, trazendo mais possibilidades e contrastes. As novas diretrizes fotogr\u00e1ficas e de ilustra\u00e7\u00e3o s\u00e3o verdadeiras e diretas, mostrando o cotidiano do p\u00fablico com beleza e expressividade.<\/p>\n\n\n\n<p>A voz da marca ganhou brilho pr\u00f3prio e agora d\u00e1 mais protagonismo para as pessoas em tons que se aproximam e mandam a real sobre a vida financeira. Estamos falando de igual pra igual para descomplicar, trazendo musicalidade e express\u00f5es que ficam na boca do povo para se comunicar.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/10-scaled-2.jpg\" alt=\"\" class=\"wp-image-15424\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/10-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/10-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/10-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/10-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/10-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/10-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/10-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/11-scaled-2.jpg\" alt=\"\" class=\"wp-image-15425\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/11-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/11-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/11-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/11-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/11-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/11-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/11-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/12-scaled-2.jpg\" alt=\"\" class=\"wp-image-15426\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/12-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/12-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/12-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/12-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/12-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/12-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/12-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/13-1-scaled-2.jpg\" alt=\"\" class=\"wp-image-15427\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/13-1-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/13-1-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/13-1-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/13-1-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/13-1-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/13-1-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/13-1-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/731424333?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/15-scaled-2.jpg\" alt=\"\" class=\"wp-image-15430\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/15-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/15-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/15-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/15-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/15-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/15-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/15-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/16-scaled-2.jpg\" alt=\"\" class=\"wp-image-15431\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/16-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/16-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/16-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/16-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/16-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/16-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/16-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/17-scaled-2.jpg\" alt=\"\" class=\"wp-image-15433\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/17-scaled-2.jpg 2560w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/17-scaled-2-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/17-scaled-2-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/17-scaled-2-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/17-scaled-2-1536x864.jpg 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/17-scaled-2-2048x1152.jpg 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/17-scaled-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/18b-1.jpg\" alt=\"\" class=\"wp-image-15434\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/18b-1.jpg 2400w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/18b-1-300x169.jpg 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/18b-1-1024x576.jpg 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/18b-1-768x432.jpg 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/07\/18b-1-1536x864.jpg 1536w, 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