{"id":11051,"date":"2022-06-29T15:54:08","date_gmt":"2022-06-29T18:54:08","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=11051"},"modified":"2024-09-26T11:04:42","modified_gmt":"2024-09-26T14:04:42","slug":"tododia-natura","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/tododia-natura\/","title":{"rendered":"NATURA TODODIA"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1024x576.png\" alt=\"\" class=\"wp-image-16077\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Seu momento seu, Tododia.<\/p>\n\n\n\n<p>\u00c9 um convite para ressignificar as pausas na rotina agitada, se conectar consigo mesma e recarregar as energias para encarar o dia a dia.<\/p>\n\n\n\n<p>Esta foi nossa inspira\u00e7\u00e3o, que direcionou a execu\u00e7\u00e3o criativa do projeto.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-1024x729.png\" alt=\"\" class=\"wp-image-16078\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-1024x729.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-300x214.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-768x547.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-1536x1094.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-18x12.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Constru\u00edmos a linguagem visual e verbal para o lan\u00e7amento, explorando elementos visuais que se complementam e, em conjunto, constroem o imagin\u00e1rio do momento de banho, trazendo refresc\u00e2ncia, hidrata\u00e7\u00e3o e energia.<\/p>\n\n\n\n<p>Os produtos aparecem apoiados em bases de vidro emba\u00e7ado refor\u00e7ando o sensorial do banho e trazendo o frescor da fragr\u00e2ncia. A textura tamb\u00e9m entra em cena para refor\u00e7ar o sensorial de produto, seja com o creme hidratante, espuma ou gotas de \u00e1gua. O elemento das formas vivas constr\u00f3i a percep\u00e7\u00e3o de tecnologia, trazendo pontos de cor e refor\u00e7ando a sensorialidade atrav\u00e9s do gradiente de cores com foco e desfoque.<\/p>\n\n\n\n<p>O casting retrata a diversidade de express\u00f5es a partir da energia interna de cada mulher, com naturalidade e confian\u00e7a. O movimento corporal \u00e9 org\u00e2nico e transmite o \u201cup\u201d que a nova fragr\u00e2ncia oferece, como um flagra no momento de autocuidado.<\/p>\n\n\n\n<p>A linguagem \u00e9 um convite para conhecer a nova fragr\u00e2ncia Capim Lim\u00e3o e Hortel\u00e3 atrav\u00e9s de uma linha completa de produtos que oferecem uma incr\u00edvel experi\u00eancia sensorial.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-16079\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,21],"class_list":["post-11051","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-comunicacao","categorias_de_cases-identidade-visual"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/11051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":4,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/11051\/revisions"}],"predecessor-version":[{"id":16082,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/11051\/revisions\/16082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/11064"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=11051"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=11051"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=11051"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=11051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}