{"id":11051,"date":"2022-06-29T15:54:08","date_gmt":"2022-06-29T18:54:08","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=11051"},"modified":"2024-09-26T11:04:42","modified_gmt":"2024-09-26T14:04:42","slug":"tododia-natura","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/tododia-natura\/","title":{"rendered":"NATURA EVERYDAY"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1024x576.png\" alt=\"\" class=\"wp-image-16077\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Your moment, every day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#039;s an invitation to give new meaning to pauses in a busy routine, to connect with yourself and recharge your energy to face the day-to-day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was our inspiration, which guided the creative execution of the project.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-1024x729.png\" alt=\"\" class=\"wp-image-16078\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-1024x729.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-300x214.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-768x547.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-1536x1094.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1-18x12.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We constructed the visual and verbal language for the launch, exploring visual elements that complement each other and, together, build the imagery of bath time, bringing refreshment, hydration, and energy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The products appear supported on frosted glass bases, reinforcing the sensory experience of the bath and bringing the freshness of the fragrance. Texture also comes into play to reinforce the sensory experience of the product, whether with moisturizing cream, foam, or water droplets. The element of vibrant shapes builds the perception of technology, bringing points of color and reinforcing the sensory experience through the gradient of colors with focus and blur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The casting portrays the diversity of expressions stemming from each woman&#039;s inner energy, with naturalness and confidence. The body movement is organic and conveys the &quot;up&quot; that the new fragrance offers, like a snapshot of a moment of self-care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The language is an invitation to discover the new Lemongrass and Mint fragrance through a complete line of products that offer an incredible sensory experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-16079\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/06\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,21],"class_list":["post-11051","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-comunicacao","categorias_de_cases-identidade-visual"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/11051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":4,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/11051\/revisions"}],"predecessor-version":[{"id":16082,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/11051\/revisions\/16082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/11064"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=11051"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=11051"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=11051"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=11051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}