{"id":10897,"date":"2022-05-02T19:14:44","date_gmt":"2022-05-02T22:14:44","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=10897"},"modified":"2024-09-26T11:02:00","modified_gmt":"2024-09-26T14:02:00","slug":"citroen","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/citroen\/","title":{"rendered":"CITRO\u00cbN"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-02-1.png\" alt=\"\" class=\"wp-image-15469\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-02-1.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-02-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-02-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-02-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-02-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-02-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/705543090?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-04-2.png\" alt=\"\" class=\"wp-image-15485\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-04-2.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-04-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-04-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-04-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-04-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-04-2-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/705543634?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The diagnostic investigation involved in-depth interviews with company executives, end consumers, and dealers, as well as market and competitor analyses. Throughout the process, examining the lessons learned, we identified a unique strength of Citro\u00ebn since its inception: the vision of Andr\u00e9 Citro\u00ebn. A visionary, over 100 years ago he already saw urban mobility as a means of communication between people and society. Furthermore, as the most collectible car brand in the world, Citro\u00ebn achieved this status through its unique design, its provocative history, and its constant innovation. A brand that was not born to be well-behaved, but rather to be authentic, with the purpose of driving originality.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We evolved internal product guidelines that addressed consumer pain points and created the four Cs that make up Citro\u00ebn&#039;s Value Proposition. With attractive design and function, a comprehensive pre- and post-sales journey, an intelligent cost system, and a presence everywhere \u2013 including in unexpected places \u2013 we arrived at a Cool, Comfortable, Clever, and Close to People experience. Based on Citro\u00ebn&#039;s purpose and history, we unfolded its DNA and identified an irreverent, creative, shrewd, and vibrant personality. A brand whose presence is striking and unforgettable. We translated this DNA into a positioning that invites people to experience their own originality.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/6-1.png\" alt=\"\" class=\"wp-image-15479\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/6-1.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/6-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/6-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/6-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/6-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/6-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/705916472?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/705543770?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/7-2.png\" alt=\"\" class=\"wp-image-15497\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/7-2.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/7-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/7-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/7-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/7-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/7-2-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Globally, the brand underwent a rebranding, returning to its origins and reclaiming a creative and innovative approach. We adapted local elements to Brazil to meet the country&#039;s challenges. We enhanced this change through a greater presence of red and white, further strengthening the brand in the eyes of the public. We created the Fantastic World of Citro\u00ebn: an exciting universe of an original brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Chevron, which accompanies the story, also comes to life in graphic design. Photographs taken from unusual angles highlight the cars and people with irreverence and creativity. We have built a Verbal Universe that aims to provoke originality with good humor, attitude, confidence, and enthusiasm. With expressions like &quot;whoever invents fashion, invents the route,&quot; &quot;we run from common sense even when stuck in traffic,&quot; Citro\u00ebn extends an invitation: live life \u00e0 la Citro\u00ebn. A powerful Verbal and Visual Universe built from a visionary story. In a competitive environment of conservative, undifferentiated, and self-centered brands, Citro\u00ebn was born to be irreverent and different, with an exciting experience and a traffic-stopping design.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-10-2.png\" alt=\"\" class=\"wp-image-15500\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-10-2.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-10-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-10-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-10-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-10-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-10-2-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-13-2.png\" alt=\"\" class=\"wp-image-15498\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-13-2.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-13-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-13-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-13-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-13-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-13-2-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-12-2.png\" alt=\"\" class=\"wp-image-15503\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-12-2.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-12-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-12-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-12-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-12-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-12-2-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-14-3.png\" alt=\"\" class=\"wp-image-15492\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-14-3.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-14-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-14-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-14-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-14-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-14-3-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/705916544?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-16-3.png\" alt=\"\" class=\"wp-image-15493\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-16-3.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-16-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-16-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-16-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-16-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-16-3-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-17-2.png\" alt=\"\" class=\"wp-image-15496\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-17-2.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-17-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-17-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-17-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-17-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-17-2-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/705543845?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/705543898?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/19-2.png\" alt=\"\" class=\"wp-image-15501\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/19-2.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/19-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/19-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/19-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/19-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/19-2-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/21-2.png\" alt=\"\" class=\"wp-image-15495\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/21-2.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/21-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/21-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/21-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/21-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/21-2-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-22-2.png\" alt=\"\" class=\"wp-image-15494\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-22-2.png 1920w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-22-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-22-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-22-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-22-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/05\/citroen_case-22-2-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[21,26],"class_list":["post-10897","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-identidade-visual","categorias_de_cases-posicionamento"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/10897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":7,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/10897\/revisions"}],"predecessor-version":[{"id":15504,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/10897\/revisions\/15504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/10930"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=10897"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=10897"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=10897"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=10897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}