{"id":10726,"date":"2022-03-30T18:46:09","date_gmt":"2022-03-30T21:46:09","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=10726"},"modified":"2024-09-26T11:04:11","modified_gmt":"2024-09-26T14:04:11","slug":"peugeot","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/peugeot\/","title":{"rendered":"PEUGEOT"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-13-1024x576.png\" alt=\"\" class=\"wp-image-15742\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-13-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-13-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-13-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-13-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-13-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-13.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/788740961?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-15-1024x576.png\" alt=\"\" class=\"wp-image-15745\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-15-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-15-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-15-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-15-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-15-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-15.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-17-1024x768.png\" alt=\"\" class=\"wp-image-15747\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-17-1024x768.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-17-300x225.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-17-768x576.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-17-1536x1152.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-17-16x12.png 16w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-17.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/788769522?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Come\u00e7amos o processo de diagn\u00f3stico com entrevistas em profundidade com executivos da empresa, consumidores finais e concession\u00e1rios, junto com an\u00e1lises de mercado e de concorr\u00eancia.<\/p>\n\n\n\n<p>Ao aprofundarmos nos aprendizados, identificamos aspectos que se destacaram como fortes diferenciais da Peugeot ao longo de seus 200 anos de hist\u00f3ria:<\/p>\n\n\n\n<p>a evolu\u00e7\u00e3o. Uma marca que sempre observou o tempo em que est\u00e1 e soube evoluir e inovar para oferecer at\u00e9 mais do que os consumidores queriam.<\/p>\n\n\n\n<p>Em 1941 quando n\u00e3o se imaginava inovar em carros, inventou o carro el\u00e9trico. Hoje, oferece carros com matrizes energ\u00e9ticas totalmente diferentes, focada em entregar performance com sustentabilidade.<\/p>\n\n\n\n<p>Al\u00e9m disso, compreendemos um pilar importante do DNA desta marca a ser potencializado, seu Allure: \u00e9 sobre a beleza, sobre a est\u00e9tica, sobre o design. Independente de qualquer coisa, o carro Peugeot \u00e9 lindo. E isso era unanimidade entre consumidores e n\u00e3o consumidores.<\/p>\n\n\n\n<p>Somado a esses insights, o rebranding global era pe\u00e7a importante para este quebra-cabe\u00e7a. Mais do que isso, era nosso ponto de partida, tanto a estrat\u00e9gia quanto sua identidade.<\/p>\n\n\n\n<p>Uma marca que evolui sua entrega conforme o tempo em que vive fez emergir, ent\u00e3o, o prop\u00f3sito de Transformar tempo em evolu\u00e7\u00e3o. Um compromisso da Peugeot de sempre evoluir, transformando o mercado da mobilidade a favor do interesse e valores das pessoas.<\/p>\n\n\n\n<p>Com este prop\u00f3sito forte e com o que j\u00e1 carregava de percep\u00e7\u00e3o, nos inspiramos no s\u00edmbolo da marca \u2013 o le\u00e3o \u2013 e potencializamos sua personalidade com prazer, obstina\u00e7\u00e3o, ousadia e \u00e9 claro, magnetismo.<\/p>\n\n\n\n<p>Todos esses aspectos s\u00e3o traduzidos no novo posicionamento, que convoca os le\u00f5es do nosso tempo a se juntar \u00e0 sua alcateia. Le\u00f5es que, assim como a Peugeot, s\u00e3o as pessoas que pensam e impulsionam a mobilidade alinhada? a seus valores.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-19-1024x576.png\" alt=\"\" class=\"wp-image-15751\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-19-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-19-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-19-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-19-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-19-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-19.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/788742396?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Globalmente a marca passou por uma evolu\u00e7\u00e3o em busca de elevar a marca no Brasil, usamos o melhor disso: Escudo com le\u00e3o, uso do preto e branco, tipografia propriet\u00e1ria, aspecto bold e din\u00e2mico e fotografia cinem\u00e1tica.<\/p>\n\n\n\n<p>Acrescentamos elementos para aumentar a relev\u00e2ncia e dar mais for\u00e7a aos movimentos de neg\u00f3cio. Tudo em busca de deixar a marca mais magn\u00e9tica, ousada e obstinada.<\/p>\n\n\n\n<p>O bras\u00e3o com le\u00e3o ganhou mais protagonismo e intera\u00e7\u00e3o aproximando-o dos p\u00fablicos e refor\u00e7ando seu territ\u00f3rio: Agora tanto o \u201cesp\u00edrito\u201d do le\u00e3o se conecta com as pessoas, quanto o bras\u00e3o enquadra cada uma delas, apontando que elas s\u00e3o os le\u00f5es do nosso tempo. Criamos um grid que fala da evolu\u00e7\u00e3o do tempo e articula os tempos de cada um, o movimento e detalhe de produtos e as cores e tipos.<\/p>\n\n\n\n<p>Dialogando com o preto e branco, trouxemos cores iluminadas que trazem mais destaque ao conjunto e conectam com as imagens e cores dos carros. J\u00e1 a tipografia, trabalhamos com mais for\u00e7a e contraste buscando mais diferencia\u00e7\u00e3o. Nas fotografias, aumentamos o magnetismo destacando detalhes e elementos de atra\u00e7\u00e3o do design dos carros. J\u00e1 nas pessoas, procuramos retratar aqueles que formam a alcateia de le\u00f5es do nosso tempo, no seu movimento, no ritmo e na for\u00e7a do olhar.<\/p>\n\n\n\n<p>Constru\u00edmos o territ\u00f3rio verbal dos Le\u00f5es que dominam o tempo da evolu\u00e7\u00e3o. Aliando instinto e coragem do le\u00e3o a performance e sensorialidade do carro em express\u00f5es como: \u201co tempo ruge\u201d e \u201cdespertando um le\u00e3o por dia.\u201d<\/p>\n\n\n\n<p>Um conjunto de express\u00f5es visuais e verbais poderosas e diferenciadas, que destacam os le\u00f5es da Peugeot na selva de marcas de carro.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/788742869?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/788750476?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/788750767?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-21-1024x576.png\" alt=\"\" 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