{"id":10688,"date":"2022-03-28T16:34:29","date_gmt":"2022-03-28T19:34:29","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=10688"},"modified":"2024-09-26T11:08:07","modified_gmt":"2024-09-26T14:08:07","slug":"mantiqueira-brasil","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/mantiqueira-brasil\/","title":{"rendered":"MANTIQUEIRA BRASIL"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-28-1024x576.png\" alt=\"\" class=\"wp-image-15798\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-28-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-28-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-28-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-28-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-28-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-28.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-30-1024x576.png\" alt=\"\" class=\"wp-image-15801\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-30-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-30-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-30-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-30-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-30-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-30.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/693244837?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-31-1024x576.png\" alt=\"\" class=\"wp-image-15802\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-32-1024x576.png\" alt=\"\" class=\"wp-image-15803\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-32-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-32-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-32-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-32-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-32-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-32.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/693244971?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-33-1024x576.png\" alt=\"\" class=\"wp-image-15804\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-33-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-33-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-33-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-33-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-33-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-33.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Aprofundamos a an\u00e1lise do portf\u00f3lio de<strong>&nbsp;Ovos Mantiqueira<\/strong>&nbsp;e chegamos a uma conclus\u00e3o estrat\u00e9gica: para conduzir tamanha elasticidade na oferta de ovos (tipos, tamanhos, cores e origem da galinha) e aproveitar as oportunidades de expans\u00e3o de neg\u00f3cio em ovos e alimentos fortalecendo a bandeira do bem-estar animal, ser\u00e1 necess\u00e1rio ir al\u00e9m. Uma nova marca corporativa se v\u00ea necess\u00e1ria. Assim, como marca estrat\u00e9gica, a Ovos Mantiqueira oferece ovos comuns. Al\u00e9m disso, podemos ter tamb\u00e9m outras marcas de alimentos para construir valor a esse portf\u00f3lio e entregar mais e variados benef\u00edcios.<\/p>\n\n\n\n<p>Nasce assim a&nbsp;<strong>Mantiqueira Brasil<\/strong>. Uma marca corporativa que representa um portf\u00f3lio diverso de ovos e alimentos, com uma cultura e neg\u00f3cio mais consolidado e com um nome que homenageia sua origem duplamente.<\/p>\n\n\n\n<p>Nossa inspira\u00e7\u00e3o para essa constru\u00e7\u00e3o parte de seu fundador e das rela\u00e7\u00f5es duradouras e significativas que foram constru\u00eddas ao longo desses 30 anos. O grande diferencial est\u00e1 na sua forma de fazer neg\u00f3cio:&nbsp;<strong>criando la\u00e7os com parceiros, colaboradores e outros stakeholders do ecossistema de alimentos.<\/strong><\/p>\n\n\n\n<p>Por isso, assumimos como prop\u00f3sito?<strong>\u201cAlimentar bem as pessoas \u00e9 alimentar boas rela\u00e7\u00f5es\u201d<\/strong>. Uma frase que oficializa o jeito Mantiqueira Brasil de ser e fazer.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-34-1024x576.png\" alt=\"\" class=\"wp-image-15805\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-34-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-34-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-34-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-34-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-34-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-34.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-35-1024x576.png\" alt=\"\" class=\"wp-image-15806\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-35-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-35-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-35-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-35-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-35-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-35.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-36-1024x576.png\" alt=\"\" class=\"wp-image-15807\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-36-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-36-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-36-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-36-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-36-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-36.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-37-1024x576.png\" alt=\"\" class=\"wp-image-15808\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-37-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-37-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-37-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-37-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-37-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-37.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-38-1024x576.png\" alt=\"\" class=\"wp-image-15809\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-38-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-38-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-38-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-38-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-38-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-38.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>O principal objetivo da cria\u00e7\u00e3o foi criar uma Marca corporativa que tivesse atributos de personalidade pr\u00f3prios construindo um territ\u00f3rio consistente e reconhec\u00edvel.<\/p>\n\n\n\n<p>A partir do desenho da letra&nbsp;<strong>Q<\/strong>&nbsp;em espiral no meio do nome nasce o s\u00edmbolo. Ele come\u00e7a na forma do ovo e cresce como uma linha \u00fanica. O \u00edcone representa o afeto e o enlace das rela\u00e7\u00f5es de todo ecossistema: do produtor \u00e0 embalagem, da log\u00edstica \u00e0 experi\u00eancia de compra. Ela representa tamb\u00e9m um legado que faz refer\u00eancia \u00e0 Marca de produtos Ovos Matiqueira.<\/p>\n\n\n\n<p>Este s\u00edmbolo tamb\u00e9m d\u00e1 origem ao grafismo que abra\u00e7a e revela conte\u00fados, al\u00e9m de atuar como elemento gr\u00e1fico de destaque nos layouts.<\/p>\n\n\n\n<p>As cores foram inspiradas nos alimentos, nas rela\u00e7\u00f5es do ecossistema e no afeto entre as pessoas. Tendo um amarelo vibrante como cor principal, a paleta crom\u00e1tica de Mantiqueira Brasil possui um balan\u00e7o entre tons quentes e neutros, permitindo equil\u00edbrio e versatilidade na comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p>A fotografia da Marca \u00e9 solar, acolhedora e pr\u00f3xima, tem um toque documental e humano com o objetivo de mostrar a realidade sem perder o lado afetivo e encantador.<\/p>\n\n\n\n<p>J\u00e1 o tom de voz une o perfil de lideran\u00e7a com uma viv\u00eancia afetiva e entusiasmada para estar em constante evolu\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-39-1024x576.png\" alt=\"\" class=\"wp-image-15810\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-39-1024x576.png 1024w, 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