{"id":10686,"date":"2022-03-25T12:51:17","date_gmt":"2022-03-25T15:51:17","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&p=10686"},"modified":"2024-09-26T11:11:07","modified_gmt":"2024-09-26T14:11:07","slug":"hapvida-comunicacao","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/hapvida-comunicacao\/","title":{"rendered":"HAPVIDA"},"content":{"rendered":"
\n \"Hapvida\n<\/div>\n\n\n\n
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STRATEGY<\/h3>\n<\/div>\n\n\n\n
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Hapvida is a leader and protagonist in a model that guarantees in-depth knowledge of each client by integrating all medical care under integrated management. The advantages of the vertically integrated model are being rediscovered to break down prejudices among new consumers.<\/p>\n\n\n\n

It is also welcoming, balancing efficiency and innovation with personalized service, ensuring the quality healthcare our people deserve. That is its purpose.<\/p>\n\n\n\n

The developed architectural model energizes the Hapvida system by bringing acquired businesses closer, but maintains ties with its audiences by retaining current brand names. It's a way to welcome all new clients into the Hapvida family.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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CREATION<\/h3>\n<\/div>\n\n\n\n
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The Hapvida brand has been revitalized to bring more modernity and lightness to its typography, as well as improve performance in the digital environment.<\/p>\n\n\n\n

From the brand's original symbol, a universe of icons was derived that makes communication direct, simple, democratic, and welcoming. The brand's vibrant tones were complemented by a secondary palette of calmer colors.<\/p>\n\n\n\n

The cinematography is inclusive and democratic, portraying real life. Smiles, hugs, and authentic family moments are welcome, but situations like a broken arm and a scraped knee cannot be left out. Always with a positive and lighthearted perspective.<\/p>\n\n\n\n

The brand also adopted proprietary tones of voice that easily convey the advantages of the vertically integrated model and highlight health, while simultaneously transmitting its new positioning: Real health.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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