{"id":10686,"date":"2022-03-25T12:51:17","date_gmt":"2022-03-25T15:51:17","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=10686"},"modified":"2024-09-26T11:11:07","modified_gmt":"2024-09-26T14:11:07","slug":"hapvida-comunicacao","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/hapvida-comunicacao\/","title":{"rendered":"HAPVIDA"},"content":{"rendered":"<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n    <img decoding=\"async\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/web.anacouto.com.br\/wp-content\/uploads\/2020\/10\/Hapvida_banner2.gif\" alt=\"Hapvida Banner\">\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Hapvida \u00e9 l\u00edder e protagonista de um modelo que garante um conhecimento profundo de cada cliente ao integrar todo o acompanhamento m\u00e9dico sob uma gest\u00e3o integrada. As vantagens do modelo verticalizado s\u00e3o redescobertas para quebrar preconceitos entre novos consumidores.<\/p>\n\n\n\n<p>\u00c9 tamb\u00e9m acolhedora, equilibrando a efici\u00eancia e inova\u00e7\u00e3o com um atendimento pr\u00f3ximo, que assegura a sa\u00fade de qualidade que nossa gente merece. Esse \u00e9 o seu prop\u00f3sito.<\/p>\n\n\n\n<p>O modelo de arquitetura desenvolvido energiza o sistema Hapvida trazendo os neg\u00f3cios adquiridos para perto, mas mant\u00e9m os v\u00ednculos com seus p\u00fablicos pela manuten\u00e7\u00e3o dos nomes de refer\u00eancia atuais. Uma forma de receber todos os novos clientes \u00e0 fam\u00edlia Hapvida.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-15662\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-3-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-3.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A Marca Hapvida foi revitalizada para trazer mais modernidade e leveza em sua tipografia, al\u00e9m de melhorar a performance no ambiente digital.<\/p>\n\n\n\n<p>A partir do s\u00edmbolo original da Marca, derivou-se um universo de \u00edcones que torna a comunica\u00e7\u00e3o direta, simples, democr\u00e1tica e acolhedora. Os tons vibrantes da Marca foram complementados com uma paleta secund\u00e1ria de cores mais calmas.<\/p>\n\n\n\n<p>A dire\u00e7\u00e3o fotogr\u00e1fica \u00e9 inclusiva e democr\u00e1tica, retratando a vida real. Sorrisos, abra\u00e7os, momentos aut\u00eanticos em fam\u00edlia s\u00e3o bem-vindos, mas n\u00e3o podem ficar de fora situa\u00e7\u00f5es como bra\u00e7o quebrado e joelho ralado. Sempre com um olhar positivo e leve.<\/p>\n\n\n\n<p>A Marca tamb\u00e9m ganhou tons de voz propriet\u00e1rios que traduzem as vantagens do modelo verticalizado de forma f\u00e1cil e evidencia a sa\u00fade, ao mesmo tempo em que transmite seu novo posicionamento: Sa\u00fade pra valer.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-15664\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-5.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-7-1024x576.png\" alt=\"\" class=\"wp-image-15666\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-7-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-7-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-7-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-7-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-7.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-9-1024x576.png\" alt=\"\" class=\"wp-image-15668\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-9-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-9.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-10-1024x576.png\" alt=\"\" class=\"wp-image-15669\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-10-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-10.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/03\/image-11-1024x576.png\" alt=\"\" class=\"wp-image-15670\" 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