{"id":10560,"date":"2022-02-15T13:42:35","date_gmt":"2022-02-15T16:42:35","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=10560"},"modified":"2024-09-26T12:35:30","modified_gmt":"2024-09-26T15:35:30","slug":"manual-do-mundo","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/manual-do-mundo\/","title":{"rendered":"MANUAL DO MUNDO"},"content":{"rendered":"<figure class=\"wp-block-image size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1024x576.png\" alt=\"\" class=\"wp-image-15963\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-15964\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-1536x865.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-2048x1153.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-15965\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>No diagn\u00f3stico, ficou clara a conex\u00e3o e paix\u00e3o que o canal desperta, e o papel relevante que tem na vida das pessoas. Atrav\u00e9s de um entretenimento educativo, o canal instiga e agrega conhecimento de forma leve, sem perder a credibilidade.<\/p>\n\n\n\n<p>O prop\u00f3sito \u201cCuriosidade para conquistar o mundo\u201d \u00e9 o fio condutor dessa hist\u00f3ria. Tudo o que estiver ao nosso alcance, o Manual do Mundo est\u00e1 pronto para desvendar, descobrir e compartilhar com mais gente.<\/p>\n\n\n\n<p>Era importante uma marca com maior consist\u00eancia e flexibilidade de linguagem para dialogar com diferentes assuntos de forma mais madura, desbravando experi\u00eancias eletr\u00f4nicas, qu\u00edmicas, aqu\u00e1ticas, espaciais, manuais etc.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-15967\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/679264693?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-1024x576.png\" alt=\"\" class=\"wp-image-15968\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/679307839?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CRIA\u00c7\u00c3O<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A partir da personalidade de marca desbravadora, contagiante, confi\u00e1vel e m\u00e3o na massa, mostramos que o Manual do Mundo \u00e9 para todo mundo que busca conhecimento e \u00e9 curioso, permitindo que a marca se desconstrua e interaja com diferentes faixas et\u00e1rias e assuntos, elevando sua performance no ambiente digital sem desconsiderar sua aplica\u00e7\u00e3o em ambientes f\u00edsicos.<\/p>\n\n\n\n<p>A marca refor\u00e7a seu protagonismo de mais de 13 anos no mundo dos curiosos e desbravadores do conhecimento, expandindo cada vez mais sua atua\u00e7\u00e3o, seja em conte\u00fado ou produtos interativos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/679265395?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-15969\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-15970\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; 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