{"id":10560,"date":"2022-02-15T13:42:35","date_gmt":"2022-02-15T16:42:35","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=10560"},"modified":"2024-09-26T12:35:30","modified_gmt":"2024-09-26T15:35:30","slug":"manual-do-mundo","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/manual-do-mundo\/","title":{"rendered":"WORLD MANUAL"},"content":{"rendered":"<figure class=\"wp-block-image size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1024x576.png\" alt=\"\" class=\"wp-image-15963\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-15964\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-1536x865.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-2048x1153.png 2048w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-1-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-15965\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The analysis clearly showed the connection and passion that the channel inspires, and the relevant role it plays in people&#039;s lives. Through educational entertainment, the channel stimulates and adds knowledge in a lighthearted way, without losing credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The motto &quot;Curiosity to conquer the world&quot; is the guiding thread of this story. Everything within our reach, Manual do Mundo is ready to unveil, discover, and share with more people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was important for a brand to have greater consistency and flexibility of language in order to engage with different subjects in a more mature way, exploring electronic, chemical, aquatic, space, manual experiences, etc.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-15967\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-3.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/679264693?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-1024x576.png\" alt=\"\" class=\"wp-image-15968\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-4.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/679307839?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">CREATION<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Based on its pioneering, contagious, reliable, and hands-on brand personality, we show that Manual do Mundo is for everyone who seeks knowledge and is curious, allowing the brand to deconstruct itself and interact with different age groups and topics, enhancing its performance in the digital environment without disregarding its application in physical environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand reinforces its leading role of over 13 years in the world of curious minds and explorers of knowledge, increasingly expanding its reach, whether in content or interactive products.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/679265395?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-15969\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-5.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-15970\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-6.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"remove-bottom-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"http:\/\/player.vimeo.com\/video\/679267026?background=true&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;muted=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"http:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-7-1024x576.png\" alt=\"\" class=\"wp-image-15971\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-7-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-7-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-7-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-7-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-7.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-8-1024x576.png\" alt=\"\" class=\"wp-image-15972\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-8-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-8-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-8-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-8-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-8.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-9-1024x576.png\" alt=\"\" class=\"wp-image-15973\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-9-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2022\/02\/image-9.png 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[11,22,26],"class_list":["post-10560","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-comunicacao","categorias_de_cases-marca","categorias_de_cases-posicionamento"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/10560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":2,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/10560\/revisions"}],"predecessor-version":[{"id":15974,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/10560\/revisions\/15974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/10575"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=10560"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=10560"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=10560"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=10560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}