{"id":10393,"date":"2021-11-22T17:07:19","date_gmt":"2021-11-22T20:07:19","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=10393"},"modified":"2024-09-26T12:33:15","modified_gmt":"2024-09-26T15:33:15","slug":"natura-tododia-inverno-21","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/natura-tododia-inverno-21\/","title":{"rendered":"NATURA EVERYDAY"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-16040\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-1-768x432.png 768w, 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alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-1024x576.png\" alt=\"\" class=\"wp-image-16043\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-16044\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-16045\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-7-1024x576.png\" alt=\"\" class=\"wp-image-16046\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-7-1024x576.png 1024w, 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768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-8-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-8.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-1024x576.png\" alt=\"\" class=\"wp-image-16048\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">STRATEGY &amp;<br>CREATIVE WORK<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Based on the insight that skin is alive and changes every day, we developed a fluid and comprehensive universe capable of guiding the consumer to understand this evolution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dubbed &quot;living form,&quot; the graphic representation of the new formula&#039;s concept is capable of unfolding in various ways to support the explanation of living technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explanatory labels complement and support the narrative. The color palette is derived from the packaging and brings to life the vibrant graphics and executions that celebrate diversity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The women are portrayed in a more spontaneous and natural way, sometimes interacting with other women, sometimes in moments of introspection within a sequence of images that reveals how Natura Tododia is part of their lives. A relationship built every day, in different ways. Aligned with the brand&#039;s personality, we adjusted the tone of voice and evolved the verbal territory, seeking a language that invites each consumer to live and discover the relationship with her own body.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-1024x576.png\" alt=\"\" class=\"wp-image-16049\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-1024x576.png\" alt=\"\" class=\"wp-image-16050\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-1024x576.png\" alt=\"\" class=\"wp-image-16051\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-1024x576.png\" alt=\"\" class=\"wp-image-16052\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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