{"id":10393,"date":"2021-11-22T17:07:19","date_gmt":"2021-11-22T20:07:19","guid":{"rendered":"http:\/\/legacy.anacouto.com.br\/?post_type=cases&#038;p=10393"},"modified":"2024-09-26T12:33:15","modified_gmt":"2024-09-26T15:33:15","slug":"natura-tododia-inverno-21","status":"publish","type":"cases","link":"https:\/\/anacouto.com.br\/en\/cases\/natura-tododia-inverno-21\/","title":{"rendered":"NATURA TODODIA"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-16040\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-1-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-1-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-1-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-1-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-1-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-16041\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-2-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-2-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-2-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-2-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-2-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-16042\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-3-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-3-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-3-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-3-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-3-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-1024x576.png\" alt=\"\" class=\"wp-image-16043\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-16044\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-5.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-16045\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-7-1024x576.png\" alt=\"\" class=\"wp-image-16046\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-7-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-7-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-7-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-7-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-7-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-7.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-8-1024x576.png\" alt=\"\" class=\"wp-image-16047\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-8-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-8-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-8-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-8-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-8-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-8.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-1024x576.png\" alt=\"\" class=\"wp-image-16048\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-9.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns bloco_texto_cases is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloco_texto_cases_1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading bloco_texto_cases_h3\">ESTRAT\u00c9GIA &amp;<br>TRABALHO CRIATIVO<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloco_texto_cases_2 is-layout-flow wp-block-column-is-layout-flow\">\n<p>A partir do insight de que a pele \u00e9 viva e muda todos os dias, desenvolvemos um universo fluido e abrangente capaz de conduzir a consumidora para o entendimento dessa evolu\u00e7\u00e3o.<\/p>\n\n\n\n<p>Batizada de forma viva, a representa\u00e7\u00e3o gr\u00e1fica do conceito da nova f\u00f3rmula \u00e9 capaz de se desdobrar de diversas maneiras para sustentar a explica\u00e7\u00e3o da tecnologia viva.<\/p>\n\n\n\n<p>Selos explicativos complementam e d\u00e3o suporte \u00e0 narrativa. A paleta de cores deriva das embalagens e d\u00e1 vida aos grafismos e \u00e0s execu\u00e7\u00f5es vibrantes que valorizam a diversidade.<\/p>\n\n\n\n<p>As mulheres s\u00e3o retratadas de forma mais espont\u00e2nea e natural, ora interagindo com outras mulheres, ora em momentos de introspec\u00e7\u00e3o dentro de um sequencial de imagens que revela como Natura Tododia faz parte de suas vidas. Uma rela\u00e7\u00e3o constru\u00edda todos os dias, de diferentes formas. Alinhados \u00e0 personalidade da Marca, ajustamos os Tons de Voz e evolu\u00edmos o Territ\u00f3rio Verbal, buscando uma linguagem que convida cada consumidora a viver e descobrir a rela\u00e7\u00e3o com o pr\u00f3prio corpo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-1024x576.png\" alt=\"\" class=\"wp-image-16049\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-10.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-1024x576.png\" alt=\"\" class=\"wp-image-16050\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-11.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-1024x576.png\" alt=\"\" class=\"wp-image-16051\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-12.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large remove-bottom-space\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-1024x576.png\" alt=\"\" class=\"wp-image-16052\" srcset=\"https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-1024x576.png 1024w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-300x169.png 300w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-768x432.png 768w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-1536x864.png 1536w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13-18x10.png 18w, https:\/\/anacouto.com.br\/wp-content\/uploads\/2021\/11\/image-13.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"template":"","tags":[],"wp_pattern_category":[],"categorias_de_cases":[17,30],"class_list":["post-10393","cases","type-cases","status-publish","has-post-thumbnail","hentry","categorias_de_cases-estrategia","categorias_de_cases-universo-visual-e-verbal"],"_links":{"self":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/10393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":3,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/10393\/revisions"}],"predecessor-version":[{"id":16054,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/cases\/10393\/revisions\/16054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media\/10391"}],"wp:attachment":[{"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/media?parent=10393"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/tags?post=10393"},{"taxonomy":"wp_pattern_category","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/wp_pattern_category?post=10393"},{"taxonomy":"categorias_de_cases","embeddable":true,"href":"https:\/\/anacouto.com.br\/en\/wp-json\/wp\/v2\/categorias_de_cases?post=10393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}